Created and edited short-form video content (Reels & TikToks) for Got2b’s hair care launch. Drove organic engagement through interactive storytelling and value-focused captions. Boosted brand visibility across Instagram, TikTok, and Facebook, reaching 9.3k views on Facebook Reels and 7k on TikTok. Ensured visuals and messaging aligned with brand voice and tone.

Social Media Manager / Freelance at Self-Employed / Freelance

January 1, 2020 - Present

Managed Instagram and Facebook accounts for small lifestyle brands—from planning to posting and engagement. Wrote value-driven copy for posts, newsletters, and campaigns (Mailchimp). Used Canva to design visuals and optimize for platform formats. Focused on organic reach through hashtag research, follower interaction, and trend adaptation. Monitored analytics to refine strategy and identify high-performing content.

Founder & Content Creator at Skin Care & Hair Care Blog

January 1, 2019 - Present

Built a consistent community around beauty and self-care education. Planned, wrote, and published SEO-optimized articles with complementary visuals. Developed authentic content that positioned the blog as a trusted voice in skin care education.