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I’m Skylar Reale, a results-driven SEO and digital marketing professional with 5+ years of experience elevating organic and AI-driven search visibility for B2B SaaS, ed-tech, healthcare, and lead-generation brands. I specialize in technical SEO, GEO/AEO optimization, AI overview optimization, and link-building and digital PR strategy. I’ve consistently delivered 15–30% increases in organic traffic, top-3 SERP rankings, and local SEO improvements from 4.0 to 4.5 stars. I also built and led a high-performing link-building team that cut departmental labor costs by 7% and earned GA4 certification. In my roles, I own SEO strategy across multiple brand sites, collaborating with department leads and external agencies on on-site optimization, content, and local SEO priorities. I drive landing-page improvements through CRO testing, AI-assisted keyword research, and EEAT-aligned content production. I focus on turning data into actionable optimizations, strengthening local presence via review strategies, and delivering measurable growth for B2B brands.…I’m Skylar Reale, a results-driven SEO and digital marketing professional with 5+ years of experience elevating organic and AI-driven search visibility for B2B SaaS, ed-tech, healthcare, and lead-generation brands. I specialize in technical SEO, GEO/AEO optimization, AI overview optimization, and link-building and digital PR strategy. I’ve consistently delivered 15–30% increases in organic traffic, top-3 SERP rankings, and local SEO improvements from 4.0 to 4.5 stars. I also built and led a high-performing link-building team that cut departmental labor costs by 7% and earned GA4 certification. In my roles, I own SEO strategy across multiple brand sites, collaborating with department leads and external agencies on on-site optimization, content, and local SEO priorities. I drive landing-page improvements through CRO testing, AI-assisted keyword research, and EEAT-aligned content production. I focus on turning data into actionable optimizations, strengthening local presence via review strategies, and delivering measurable growth for B2B brands.

Skylar Reale

Data Analyst, Web Developer, Content Creator, +6

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I’m Skylar Reale, a results-driven SEO and digital marketing professional with 5+ years of experience elevating organic and AI-driven search visibility for B2B SaaS, ed-tech, healthcare, and lead-generation brands. I specialize in technical SEO, GEO/AEO optimization, AI overview optimization, and link-building and digital PR strategy. I’ve consistently delivered 15–30% increases in organic traffic, top-3 SERP rankings, and local SEO improvements from 4.0 to 4.5 stars. I also built and led a high-performing link-building team that cut departmental labor costs by 7% and earned GA4 certification. In my roles, I own SEO strategy across multiple brand sites, collaborating with department leads and external agencies on on-site optimization, content, and local SEO priorities. I drive landing-page improvements through CRO testing, AI-assisted keyword research, and EEAT-aligned content production. I focus on turning data into actionable optimizations, strengthening local presence via review strategies, and delivering measurable growth for B2B brands.…I’m Skylar Reale, a results-driven SEO and digital marketing professional with 5+ years of experience elevating organic and AI-driven search visibility for B2B SaaS, ed-tech, healthcare, and lead-generation brands. I specialize in technical SEO, GEO/AEO optimization, AI overview optimization, and link-building and digital PR strategy. I’ve consistently delivered 15–30% increases in organic traffic, top-3 SERP rankings, and local SEO improvements from 4.0 to 4.5 stars. I also built and led a high-performing link-building team that cut departmental labor costs by 7% and earned GA4 certification. In my roles, I own SEO strategy across multiple brand sites, collaborating with department leads and external agencies on on-site optimization, content, and local SEO priorities. I drive landing-page improvements through CRO testing, AI-assisted keyword research, and EEAT-aligned content production. I focus on turning data into actionable optimizations, strengthening local presence via review strategies, and delivering measurable growth for B2B brands.

Available to hire

I’m Skylar Reale, a results-driven SEO and digital marketing professional with 5+ years of experience elevating organic and AI-driven search visibility for B2B SaaS, ed-tech, healthcare, and lead-generation brands. I specialize in technical SEO, GEO/AEO optimization, AI overview optimization, and link-building and digital PR strategy. I’ve consistently delivered 15–30% increases in organic traffic, top-3 SERP rankings, and local SEO improvements from 4.0 to 4.5 stars. I also built and led a high-performing link-building team that cut departmental labor costs by 7% and earned GA4 certification.

In my roles, I own SEO strategy across multiple brand sites, collaborating with department leads and external agencies on on-site optimization, content, and local SEO priorities. I drive landing-page improvements through CRO testing, AI-assisted keyword research, and EEAT-aligned content production. I focus on turning data into actionable optimizations, strengthening local presence via review strategies, and delivering measurable growth for B2B brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

SEO Analyst at Ancora Education

October 1, 2024 - October 1, 2025

Boosted organic traffic 15% through site-wide technical crawls, internal-linking strategy, metadata refreshes, and schema markup deployment across multiple campus brands. Optimized content for AI overview extraction — entity-rich prose, FAQ schema, citation-friendly structure — ranking target keywords in top-3 SERP positions. Owned SEO strategy across 5+ campus brand sites; partnered with department leads and external marketing agency on on-site, content, and local SEO priorities. Lifted CRO and lead volume by building and refreshing landing pages with heatmap-driven UX testing. Drove keyword expansion through AI-assisted keyword research and EEAT-aligned content production. Tracked and improved local SEO with reviews-focused strategies and ratings-improvement playbooks across regional brand presence.

SEO Analyst

October 1, 2024 - October 1, 2025

Guided SEO strategy to support the department lead and assist the supporting marketing agency. Performed crawls to identify on-site issues and implemented optimizations such as internal linking, updating metadata, and schema markup to boost organic traffic by 15%. Tracked and reviewed local SEO performance with a focus on reviews and creating strategies to improve ratings. Created and optimized landing pages with heatmap software to improve UX and conversions. Helped rank for new keywords by creating new site content, conducting keyword research to identify topics, and writing articles with AI tools. Improved SERP by optimizing for AI overviews and ranking keywords in the top 3 positions through on-site optimization and curated content creation and refreshes.

SEO Analyst at Ancora Education, Remote

October 1, 2024 - October 1, 2025

Guided SEO strategy to support department leadership and assist the marketing agency. Conducted on-site and technical audits, implemented optimizations (internal linking, metadata updates, schema markup) that boosted organic traffic by 15%. Analyzed local SEO performance (reviews, rankings) and developed strategies to improve ratings. Built optimized landing pages with heatmaps to enhance UX and conversions. Created content and conducted keyword research to rank for new keywords; produced AI-assisted articles. Improved SERP presence by refining content and top-3 keyword rankings through on-site optimization and content refreshes. Led a backlink campaign identifying opportunities via competitor analysis, improving domain authority to 75. Performed technical audits with development to fix issues (images in next-gen formats, server response time, unused CSS) and implemented redirects, broken links, 404 pages, schema markup, and sitemap improvements. Used Google Analytics and Google Search

SEO Specialist at Freelance

February 1, 2024 - September 1, 2024

Delivered on-demand SEO engagements across multiple verticals: technical audits, on-site optimization, local SEO, link building, and content brief production. Lifted client lead volume by 5% via analytics-driven content-refresh prioritization and heatmap-informed CRO on landing pages.

SEO Specialist at Lamark Media

June 1, 2023 - January 1, 2024

Drove up to 20% organic traffic growth for clients via keyword-mapped on-site improvements (title/meta optimization, keyword placement, internal linking). Lifted client Google review ratings from 4.0 to 4.5 stars by deploying Google Business Profile optimization and email feedback campaigns. Pushed Google PageSpeed scores to 92 by partnering with web dev to ship next-gen image formats, faster server response, and unused-CSS removal. Lifted domain authority to 75 through competitor gap analysis and linkable-asset campaigns. Recovered click loss on declining content by leading article-outline strategy and EEAT/topical-authority refreshes with the content team. Implemented site-wide technical SEO: redirect chains, broken-link audits, 404 strategy, schema markup, and sitemap optimization. Owned reporting for 10 monthly clients in Google Analytics, surfacing actionable optimizations tied to traffic and lead KPIs.

SEO Specialist

June 1, 2023 - January 31, 2024

Conducted SEO-related tasks requested by clients, such as on-site optimization, technical audits, local optimizations, link building, and creating SEO-optimized content outlines. Helped increase leads by 5% through analytical approaches such as identifying content in need of refreshes and conversion-rate optimization on landing pages using heatmap software to improve UX.

SEO Specialist at Lamark Media, Remote

June 1, 2023 - January 1, 2024

Conducted keyword research to map target topics and guide on-site optimization (title tags, meta descriptions). Achieved up to 20% growth in organic traffic. Managed Google Business Profile listings to improve local visibility and increased client review ratings from 4.0 to 4.5 through email outreach. Enhanced client content by outlining and drafting articles with the editorial team; produced AI-assisted content and optimized for UX.

Link Building Manager at Lead Generation Experts

April 1, 2020 - May 1, 2023

Led dozens of link-building campaigns to #1 SERP rankings, generating up to 30% organic traffic lift for clients. Managed the link-building department (writers, prospectors, virtual assistants) and reduced departmental labor costs by 7% through process optimization and resource reallocation. Designed and executed creative campaign types: infographic guest posting, unlinked brand-mention reclamation, HARO outreach, ego-bait, and linkable-asset programs. Owned weekly campaign reporting in email automation tooling: open rate, reply rate, and link-acquisition pace.

Link Building Manager

April 1, 2020 - May 31, 2023

Led dozens of link-building campaigns for clients and achieved #1 rankings for target keywords, generating additional organic traffic up to 30%. Organized and managed campaigns in email automation software and provided weekly status reports on open rate, reply rate, and link acquisition goals. Managed a department of writers, prospectors, and virtual assistants, reducing the team's labor costs by 7%. Strategized and executed creative link-building campaigns for clients, such as infographic guest posting, unlinked brand mentions, HARO outreach, ego-bait content, and linkable assets.

Link Building Manager at Lead Generation Experts, Remote

April 1, 2020 - May 1, 2023

Led dozens of link-building campaigns, achieving #1 rankings for target keywords and generating additional organic traffic up to 30%. Organized and managed link-building campaigns in email automation software and provided weekly status reports on open rate, reply rate, and link acquisition goals. Managed a team of writers, prospectors, and virtual assistants; reduced department labor costs by 7%. Executed creative link-building campaigns (infographic guest posting, HARO outreach, ego-bait content, and linkable assets).

Digital Marketing Intern at Advanced Recovery Systems

June 1, 2018 - March 31, 2020

Analyzed on-site performance of hundreds of web pages and identified strategic improvements such as content refreshes, updated metadata, and internal linking. Conducted keyword research to support content strategy and identified optimization opportunities to boost engagement and conversions.

Digital Marketing Intern at Ancora Education, Remote

June 1, 2018 - March 1, 2020

Analyzed on-site performance of hundreds of pages; performed keyword research to support content creation. Completed technical site audits and collaborated with developers to fix issues, streamline metadata, improve site speed, and optimize content.