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Hi, I’m Nadia Mofrad, a results-driven Digital Marketing and Performance Specialist with over seven years of experience leading high-impact campaigns across paid search, social, and programmatic platforms. I’m skilled in data analysis, audience strategy, and digital optimisation, with a track record of driving engagement, conversion, and brand growth. I collaborate across creative and technical teams to turn insights into measurable ROI and scalable growth. I thrive on turning data into creative, performance-driven strategies that connect brands with audiences. I enjoy working with analytics and automation to streamline lead capture, nurture campaigns, and landing-page optimisations, delivering continuous improvements across channels and delivering value for clients and teams alike.…Hi, I’m Nadia Mofrad, a results-driven Digital Marketing and Performance Specialist with over seven years of experience leading high-impact campaigns across paid search, social, and programmatic platforms. I’m skilled in data analysis, audience strategy, and digital optimisation, with a track record of driving engagement, conversion, and brand growth. I collaborate across creative and technical teams to turn insights into measurable ROI and scalable growth. I thrive on turning data into creative, performance-driven strategies that connect brands with audiences. I enjoy working with analytics and automation to streamline lead capture, nurture campaigns, and landing-page optimisations, delivering continuous improvements across channels and delivering value for clients and teams alike.

Nadia Mofrad

Content Creator, Copywriter, Digital Marketer, +5

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Hi, I’m Nadia Mofrad, a results-driven Digital Marketing and Performance Specialist with over seven years of experience leading high-impact campaigns across paid search, social, and programmatic platforms. I’m skilled in data analysis, audience strategy, and digital optimisation, with a track record of driving engagement, conversion, and brand growth. I collaborate across creative and technical teams to turn insights into measurable ROI and scalable growth. I thrive on turning data into creative, performance-driven strategies that connect brands with audiences. I enjoy working with analytics and automation to streamline lead capture, nurture campaigns, and landing-page optimisations, delivering continuous improvements across channels and delivering value for clients and teams alike.…Hi, I’m Nadia Mofrad, a results-driven Digital Marketing and Performance Specialist with over seven years of experience leading high-impact campaigns across paid search, social, and programmatic platforms. I’m skilled in data analysis, audience strategy, and digital optimisation, with a track record of driving engagement, conversion, and brand growth. I collaborate across creative and technical teams to turn insights into measurable ROI and scalable growth. I thrive on turning data into creative, performance-driven strategies that connect brands with audiences. I enjoy working with analytics and automation to streamline lead capture, nurture campaigns, and landing-page optimisations, delivering continuous improvements across channels and delivering value for clients and teams alike.

Available to hire

Hi, I’m Nadia Mofrad, a results-driven Digital Marketing and Performance Specialist with over seven years of experience leading high-impact campaigns across paid search, social, and programmatic platforms. I’m skilled in data analysis, audience strategy, and digital optimisation, with a track record of driving engagement, conversion, and brand growth. I collaborate across creative and technical teams to turn insights into measurable ROI and scalable growth.

I thrive on turning data into creative, performance-driven strategies that connect brands with audiences. I enjoy working with analytics and automation to streamline lead capture, nurture campaigns, and landing-page optimisations, delivering continuous improvements across channels and delivering value for clients and teams alike.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing Specialist at Kelly+Partners Accountants

February 1, 2025 - November 1, 2025

Manage and optimise multi-channel campaigns across Google Ads, Meta, and YouTube; conduct SEO audits and keyword analysis; develop audience segmentation and retargeting to improve CTR and conversions; build performance dashboards to track ROI; collaborate with design and digital teams to optimise assets and landing pages; manage paid media budgets and forecasting.

HubSpot Marketing Specialist at Kelly+Partners Accountants

February 1, 2025 - November 1, 2025

Managed and optimized multi-channel campaigns across Google Ads, Meta (Facebook) and YouTube to increase brand awareness and lead generation. Conducted SEO audits and keyword analysis with SEMrush; developed audience segmentation and retargeting; built dashboards and analytics reports to track campaign outcomes, lead flow, and ROI. Collaborated with design and digital teams to optimise creatives and landing pages; managed budgets, forecasting, and cost-efficiency to maintain campaign performance.

Marketing & Content Manager at Pearce IP

April 1, 2024 - November 1, 2024

Led the implementation of HubSpot CRM with marketing automation and lead nurturing; oversaw SEO strategy and website content optimisation; developed data-driven digital content including landing pages and campaigns; analysed metrics to identify opportunities for performance improvement.

Events & Marketing Manager at Malek Group

January 1, 2023 - April 1, 2024

Executed digital advertising campaigns across paid social and search channels to drive local enrolments; managed campaign budgets and performance reporting for nine childcare centres; conducted ongoing A/B testing to optimise ad creatives and audience targeting.

Marketing & Event Coordinator at Coraggio

January 1, 2022 - January 1, 2023

Delivered multi-channel campaigns including EDM, social, and paid search; monitored performance analytics and adjusted campaigns based on conversion data; collaborated with internal teams to ensure consistent brand messaging across digital platforms.

Marketing Representative & Enrolment Advisor at Australian College of Physical Education (ACPE)

September 1, 2020 - January 1, 2022

Managed CRM data and performance dashboards in Salesforce to track student recruitment; supported digital marketing initiatives including SEM and paid social; developed targeted communications using data insights to increase engagement and conversions.

Instagram Creator at Self-employed

June 1, 2018 - Present

Built a trusted educational community focused on lifestyle and migration topics, achieving 4M+ views; expert in authenticity-driven storytelling and analytics-based engagement growth.

Instagram Creator at @nadia.mofrad

June 1, 2018 - Present

Built an educational community focused on lifestyle and migration topics, achieving 4M+ views; specialised in authenticity-driven storytelling and analytics-based engagement growth.

Freelance & Consulting Roles at Various clients (Mini & Munch, Doglato, Hult Prize, Naturely Shop)

January 1, 2018 - Present

Created and optimised eDM, digital, and social campaigns; developed content calendars, video campaigns, and influencer partnerships; delivered data-driven marketing support for multiple brands.

Freelance & Consulting Roles at Self-Employed / Freelance

January 1, 2018 - Present

Clients include Mini & Munch, Doglato, Hult Prize, Naturely Shop. Created and optimised eDM, digital, and social campaigns (Klaviyo, Shopify, Mailchimp). Developed content calendars, video campaigns, and influencer partnerships.

Freelance Marketing Consultant at Various clients (Mini & Munch, Doglato, Hult Prize, Naturely Shop)

January 1, 2018 - Present

Created and optimised email, digital, and social campaigns (Klaviyo, Shopify, Mailchimp); developed content calendars, video campaigns, and influencer partnerships.