Hi, I’m Olivia Allen, a dynamic marketing professional with 5+ years of experience developing and executing full-funnel campaigns across partnerships, lifecycle programs, and event channels. I’ve led cross-functional teams to drive growth and deliver measurable results for both B2B and B2C programs, with a track record of scaling social media presence and ROI. I excel at aligning multi-disciplinary teams to strengthen brand visibility and optimize marketing performance across digital and physical touchpoints, from trade shows to digital activations. I thrive on building strategic partner relationships, creating impactful marketing programs, and turning data into action.…

Olivia Allen

Hi, I’m Olivia Allen, a dynamic marketing professional with 5+ years of experience developing and executing full-funnel campaigns across partnerships, lifecycle programs, and event channels. I’ve led cross-functional teams to drive growth and deliver measurable results for both B2B and B2C programs, with a track record of scaling social media presence and ROI. I excel at aligning multi-disciplinary teams to strengthen brand visibility and optimize marketing performance across digital and physical touchpoints, from trade shows to digital activations. I thrive on building strategic partner relationships, creating impactful marketing programs, and turning data into action.…

Available to hire

Hi, I’m Olivia Allen, a dynamic marketing professional with 5+ years of experience developing and executing full-funnel campaigns across partnerships, lifecycle programs, and event channels. I’ve led cross-functional teams to drive growth and deliver measurable results for both B2B and B2C programs, with a track record of scaling social media presence and ROI.

I excel at aligning multi-disciplinary teams to strengthen brand visibility and optimize marketing performance across digital and physical touchpoints, from trade shows to digital activations. I thrive on building strategic partner relationships, creating impactful marketing programs, and turning data into action.

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Language

English
Fluent

Work Experience

Creative Media Producer at Imola Motorsports
May 1, 2024 - Present
Create, direct, and edit premium photo and video content for a luxury European auto shop, scaling social media presence from 5k to 30k followers and boosting brand visibility.
Partnership Marketing Specialist at PAR Technology
May 1, 2024 - August 31, 2025
Developed and executed partner and channel marketing programs across 20+ events, contributing over $500K in qualified pipeline revenue. Managed end-to-end brand activations including trade shows, co-hosted partner events, and incentive programs; owned 50+ partner relationships and led weekly strategy syncs to ensure consistent, high-impact brand representation. Collaborated cross-functionally with sales, design, and product teams to optimize messaging and enablement materials.
Digital Marketing Manager (Contract) at YMCA of the North
January 1, 2024 - May 31, 2024
Led development and execution of multimedial marketing campaigns across SEO, paid search, marketing automation, analytics, paid media, and email marketing. Created and refined branding for websites, press releases, product pages, and email campaigns; analyzed competitor performance and consumer insights to guide optimization and strategic planning.
Associate Brand & Marketing Manager at June Co. Studio
October 1, 2022 - November 30, 2023
Directed marketing and advertising strategy from concept through execution, driving over $200K in revenue within the first six months of launch. Planned and executed brand activations that strengthened strategic partnerships, expanded media visibility, and generated measurable sales growth. Managed influencer partnerships, vendor negotiations, and logistics for photo shoots and trade shows to maximize campaign ROI.
Social Media Manager at June Co. Studio
April 1, 2022 - October 31, 2022
Directed cross-platform content strategy and creative production, achieving 100% growth in social media engagement within six months.

Education

Bachelor of Science in Business Marketing & Communications at University of Minnesota, Twin Cities
January 11, 2030 - February 6, 2026
Bachelor of Science in Business Marketing & Communications at University of Minnesota, Twin Cities
January 11, 2030 - February 16, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail