Olivia Allen

Available to hire

Hi, I’m Olivia Allen, a dynamic marketing professional with 5+ years of experience developing and executing full-funnel campaigns across partnerships, lifecycle programs, and event channels.

About

Hi, I’m Olivia Allen, a dynamic marketing professional with 5+ years of experience developing and executing full-funnel campaigns across partnerships, lifecycle programs, and event channels. I’ve led cross-functional teams to drive growth and deliver measurable results for both B2B and B2C programs, with a track record of scaling social media presence and ROI.

I excel at aligning multi-disciplinary teams to strengthen brand visibility and optimize marketing performance across digital and physical touchpoints, from trade shows to digital activations. I thrive on building strategic partner relationships, creating impactful marketing programs, and turning data into action.

  • Joined February 2026

Languages

  • EnglishFluent

Industry experience

  • Media & Entertainment
  • Professional Services
  • Retail

More experts in Minneapolis, United States

Projects · 1

Work experience· 5 roles

Partnership Marketing Specialist · PAR TechnologyMay 2024 – Aug 2025 · 1 yr 4 mos

Developed and executed partner and channel marketing programs across 20+ events, contributing over $500K in qualified pipeline revenue. Managed end-to-end brand activations including trade shows, co-hosted partner events, and incentive programs; owned 50+ partner relationships and led weekly strategy syncs to ensure consistent, high-impact brand representation. Collaborated cross-functionally with sales, design, and product teams to optimize messaging and enablement materials.

Creative Media Producer · Imola MotorsportsMay 2024 – Present · 2 yrs 7 mos

Create, direct, and edit premium photo and video content for a luxury European auto shop, scaling social media presence from 5k to 30k followers and boosting brand visibility.

Digital Marketing Manager (Contract) · YMCA of the NorthJan 2024 – May 2024 · 5 mos

Led development and execution of multimedial marketing campaigns across SEO, paid search, marketing automation, analytics, paid media, and email marketing. Created and refined branding for websites, press releases, product pages, and email campaigns; analyzed competitor performance and consumer insights to guide optimization and strategic planning.

Associate Brand & Marketing Manager · June Co. StudioOct 2022 – Nov 2023 · 1 yr 2 mos
Social Media Manager · June Co. StudioApr 2022 – Oct 2022 · 7 mos

Education

Bachelor of Science in Business Marketing & Communications · University of Minnesota, Twin Cities2030 – 2026
Bachelor of Science in Business Marketing & Communications · University of Minnesota, Twin Cities2030 – 2026

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