I'm a Social Media Strategist and Content Specialist with 9+ years of experience driving organic growth on YouTube, TikTok, and Instagram. I deliver rapid audience growth and high-retention content by crafting 3-second hooks, structured storytelling, and data-driven optimization. My work has generated 6M+ organic views in a week across platforms and achieved 90%+ reach from non-followers, proving strong discovery and algorithm-driven performance. I'm also adept at managing influencer partnerships and end-to-end campaigns to maximize ROI. I'm fully remote-ready and comfortable collaborating with cross-cultural teams. I lead end-to-end content strategy—from ideation to scripting, publishing, and performance analysis—and excel at influencer partnerships and ROI-focused campaign management. I translate insights into scalable content systems and templates to accelerate editing and reduce turnaround time.

TIA ISTIANA

I'm a Social Media Strategist and Content Specialist with 9+ years of experience driving organic growth on YouTube, TikTok, and Instagram. I deliver rapid audience growth and high-retention content by crafting 3-second hooks, structured storytelling, and data-driven optimization. My work has generated 6M+ organic views in a week across platforms and achieved 90%+ reach from non-followers, proving strong discovery and algorithm-driven performance. I'm also adept at managing influencer partnerships and end-to-end campaigns to maximize ROI. I'm fully remote-ready and comfortable collaborating with cross-cultural teams. I lead end-to-end content strategy—from ideation to scripting, publishing, and performance analysis—and excel at influencer partnerships and ROI-focused campaign management. I translate insights into scalable content systems and templates to accelerate editing and reduce turnaround time.

Available to hire

I’m a Social Media Strategist and Content Specialist with 9+ years of experience driving organic growth on YouTube, TikTok, and Instagram. I deliver rapid audience growth and high-retention content by crafting 3-second hooks, structured storytelling, and data-driven optimization. My work has generated 6M+ organic views in a week across platforms and achieved 90%+ reach from non-followers, proving strong discovery and algorithm-driven performance. I’m also adept at managing influencer partnerships and end-to-end campaigns to maximize ROI.

I’m fully remote-ready and comfortable collaborating with cross-cultural teams. I lead end-to-end content strategy—from ideation to scripting, publishing, and performance analysis—and excel at influencer partnerships and ROI-focused campaign management. I translate insights into scalable content systems and templates to accelerate editing and reduce turnaround time.

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Language

Indonesian
Fluent
English
Advanced

Work Experience

Social Media Content Strategist & Creator at Instagram, TikTok & YouTube (Freelance)
January 1, 2019 - Present
Generated 6M+ organic views within 7 days across platforms: YouTube 6M+, TikTok 1.5M+, Instagram 590K+; achieved 90%+ reach from non-followers, indicating strong discovery. Developed short-form content frameworks with 3-second hooks and narrative storytelling for rapid growth. Executed end-to-end content strategy (ideation, scripting, publishing, performance analysis) for scalable organic growth. Managed 100+ influencer campaigns over 6 years with briefs, creative direction, deliverables, reporting, and ROI optimization. Negotiated pricing and deliverables with brands and KOL agencies, maintaining long-term partnerships. Voice-over work across deep, middle, and night tones.
Content Creator & Planner Strategist at Qeza Aesthetic Clinic
April 1, 2025 - November 1, 2025
Led Instagram & TikTok content strategy with high-frequency posting (2 TikTok + 2 Instagram posts/day). Achieved 4.7% engagement rate within one month, 5.6M TikTok viewers, and 336K Instagram viewers. Hosted 'Live Treatment & Doctor Talk' sessions on TikTok, increasing trust and consultation requests. Created carousel and Reels content reaching 318K and 275K organic viewers. Built SOPs and content templates, reducing editing turnaround time by 30%. Prepared weekly performance reports and optimization recommendations.

Education

Bachelor of Communication Science at State Islamic University Sunan Kalijaga
January 1, 2019 - January 1, 2023

Qualifications

SYCA 14 Days Winning Content Challenge
January 1, 2025 - February 7, 2026
Certificate of Competence – Strategic Planner
January 1, 2022 - February 7, 2026
Speaker: Unlock Your Creative Potential – Mahakarya Asia University
January 1, 2025 - February 7, 2026
Speaker: Personal Branding – National Talk Show
January 1, 2022 - February 7, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services
    paper JodohMu

    • Served as Social Media Manager handling content planning, trend research, SEO analysis, video editing, and multi-platform uploads
    • Managed TikTok, Instagram, Facebook, and YouTube accounts
    Impact:
    • Generated thousands of views across platforms, including 13.4K views on TikTok