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Hi, I’m Hanxiao Wang, a Beijing-based graphic designer with a track record of shaping brand visuals across print, digital, and social channels. I enjoy turning complex concepts into clean, compelling visuals that boost engagement and drive results. I thrive in collaborative environments, bridging design, marketing, and vendor management to deliver cohesive campaigns. I’m passionate about crafting brand stories through visual systems and adaptable materials that stay consistent across platforms.…Hi, I’m Hanxiao Wang, a Beijing-based graphic designer with a track record of shaping brand visuals across print, digital, and social channels. I enjoy turning complex concepts into clean, compelling visuals that boost engagement and drive results. I thrive in collaborative environments, bridging design, marketing, and vendor management to deliver cohesive campaigns. I’m passionate about crafting brand stories through visual systems and adaptable materials that stay consistent across platforms.

Hanxiao Wang

Graphic Designer, Designer, Art Director, +2

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Hi, I’m Hanxiao Wang, a Beijing-based graphic designer with a track record of shaping brand visuals across print, digital, and social channels. I enjoy turning complex concepts into clean, compelling visuals that boost engagement and drive results. I thrive in collaborative environments, bridging design, marketing, and vendor management to deliver cohesive campaigns. I’m passionate about crafting brand stories through visual systems and adaptable materials that stay consistent across platforms.…Hi, I’m Hanxiao Wang, a Beijing-based graphic designer with a track record of shaping brand visuals across print, digital, and social channels. I enjoy turning complex concepts into clean, compelling visuals that boost engagement and drive results. I thrive in collaborative environments, bridging design, marketing, and vendor management to deliver cohesive campaigns. I’m passionate about crafting brand stories through visual systems and adaptable materials that stay consistent across platforms.

Available to hire

Hi, I’m Hanxiao Wang, a Beijing-based graphic designer with a track record of shaping brand visuals across print, digital, and social channels. I enjoy turning complex concepts into clean, compelling visuals that boost engagement and drive results.

I thrive in collaborative environments, bridging design, marketing, and vendor management to deliver cohesive campaigns. I’m passionate about crafting brand stories through visual systems and adaptable materials that stay consistent across platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Graphic Designer at Asian Infrastructure Investment Bank (AIIB)

May 1, 2021 - December 31, 2024

Designed the Visual Identity System and managed the group’s visual culture alongside the Design Director. Created promotion materials across channels (logo, VIS, brochures, gifs, videos, social media posts, flyers, posters, website, greeting cards). Collaborated with cross-functional teams and vendors to deliver marketing materials. Led development of project design proposals and delivered presentations.

Graphic Designer at Wisdom International Education Group

February 1, 2019 - May 31, 2021

Designed marketing materials across channels (logo, VIS, brochures, DM, videos, website, social media content, posters, gifs, gifts). Built and edited websites via WordPress; produced videos and gifs. Collaborated with marketing teams to enhance brand presence.

Temporary Program Assistant at Cornell University

August 1, 2018 - October 31, 2018

Designed marketing materials for alumni events (posters, brochures, booklets). Monitored alumni feedback on social media and websites; collected feedback and prepared reports. Performed quantitative and qualitative analysis of alumni volunteers.

Gallery Intern at Handwerker Gallery, Ithaca College

February 1, 2016 - December 31, 2017

Created marketing materials (flyers, posters) and designed social media content; monitored data via Facebook Insights. Provided administrative support, supervised open receptions, and assisted with project initiatives; built relationships within the Ithaca community.

Communication Design Intern at IPG Mediabrands

June 1, 2017 - August 31, 2017

Designed promotional materials for client Carl’s Jr. (fast-food chain).

Strategic Planning Intern at Trailer Park

January 1, 2017 - May 31, 2017

Developed market research and strategies for YouTube and Neutrogena; analyzed cultural and social trends through digital metrics; tracked competitors’ social media performance and delivered wrap-up reports; wrote YouTube Red episode synopses and contributed to client pitches.

Strategic Planning Intern at MullenLowe U.S.

June 1, 2016 - August 31, 2016

Investigated global female market culture and consumer behavior; identified new customer segmentation via qualitative and quantitative data; proposed strategic solutions to improve brand performance; contributed to national advertising campaign development.

Advertising Copy Writer - Copywriting Director at Flahalo Creative Management Co., Ltd.

September 1, 2008 - June 30, 2014

Led a team of 5-10 copywriters to create content for brand management across real estate and nonprofit sectors; collaborated with Strategy, Design, and Account teams and external partners; developed pitches and client proposals.