I'm Arpana Kirti, a Creative Content Creator and Marketing professional based in Edinburgh. I bring over four years of UK experience crafting engaging digital content for websites, blogs, social media and campaigns. I excel at storytelling, editing and analytics-led optimisation, and I thrive in remote, contract-based roles where I can own initiatives end-to-end. I'm passionate about travel, culture and audience-focused content that resonates across platforms. I enjoy collaborating with cross-functional teams and external stakeholders to deliver cohesive marketing campaigns, and I love turning complex ideas into clear, accessible content that drives engagement and growth.

Arpana Kirti

I'm Arpana Kirti, a Creative Content Creator and Marketing professional based in Edinburgh. I bring over four years of UK experience crafting engaging digital content for websites, blogs, social media and campaigns. I excel at storytelling, editing and analytics-led optimisation, and I thrive in remote, contract-based roles where I can own initiatives end-to-end. I'm passionate about travel, culture and audience-focused content that resonates across platforms. I enjoy collaborating with cross-functional teams and external stakeholders to deliver cohesive marketing campaigns, and I love turning complex ideas into clear, accessible content that drives engagement and growth.

Available to hire

I’m Arpana Kirti, a Creative Content Creator and Marketing professional based in Edinburgh. I bring over four years of UK experience crafting engaging digital content for websites, blogs, social media and campaigns. I excel at storytelling, editing and analytics-led optimisation, and I thrive in remote, contract-based roles where I can own initiatives end-to-end.

I’m passionate about travel, culture and audience-focused content that resonates across platforms. I enjoy collaborating with cross-functional teams and external stakeholders to deliver cohesive marketing campaigns, and I love turning complex ideas into clear, accessible content that drives engagement and growth.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate

Language

English
Fluent

Work Experience

Communications Officer at St John Scotland
January 1, 2023 - September 1, 2025
Developed and produced original digital content across blogs, websites, social media and campaign materials. Managed social media channels end-to-end, including ideation, copywriting, design, scheduling and reporting. Edited and proofread content to ensure clarity, accuracy and alignment with brand guidelines. Owned and maintained the organisational website, improving content structure, accessibility and SEO. Planned and published content across multiple digital platforms using structured content calendars. Monitored website and campaign performance using Google Analytics and applied insights to improve engagement. Collaborated with internal teams and external stakeholders to deliver cohesive marketing campaigns. Produced key publications including the Annual Review and promotional materials.
Marketing & Content Creation Assistant at Right Track Training Ltd
December 1, 2021 - December 1, 2022
Created engaging digital content for e-learning platforms, websites and social media. Supported content planning, scheduling and execution across digital channels. Edited and proofread digital and print content to ensure consistency and accuracy. Tracked engagement using Google Analytics and suggested content improvements. Designed basic graphics and layouts for promotional and educational materials.

Education

MSc Marketing at Glasgow Caledonian University
January 11, 2030 - February 7, 2026
MSc Fashion & Textile Management at Heriot-Watt University
January 11, 2030 - February 7, 2026
Bachelor of Design (Knitwear) at National Institute of Fashion Technology, India
January 11, 2030 - February 7, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education