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I'm Arpana Kirti, a Creative Content Creator and Marketing professional based in Edinburgh. I bring over four years of UK experience crafting engaging digital content for websites, blogs, social media and campaigns. I excel at storytelling, editing and analytics-led optimisation, and I thrive in remote, contract-based roles where I can own initiatives end-to-end. I'm passionate about travel, culture and audience-focused content that resonates across platforms. I enjoy collaborating with cross-functional teams and external stakeholders to deliver cohesive marketing campaigns, and I love turning complex ideas into clear, accessible content that drives engagement and growth.…I'm Arpana Kirti, a Creative Content Creator and Marketing professional based in Edinburgh. I bring over four years of UK experience crafting engaging digital content for websites, blogs, social media and campaigns. I excel at storytelling, editing and analytics-led optimisation, and I thrive in remote, contract-based roles where I can own initiatives end-to-end. I'm passionate about travel, culture and audience-focused content that resonates across platforms. I enjoy collaborating with cross-functional teams and external stakeholders to deliver cohesive marketing campaigns, and I love turning complex ideas into clear, accessible content that drives engagement and growth.

Arpana Kirti

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I'm Arpana Kirti, a Creative Content Creator and Marketing professional based in Edinburgh. I bring over four years of UK experience crafting engaging digital content for websites, blogs, social media and campaigns. I excel at storytelling, editing and analytics-led optimisation, and I thrive in remote, contract-based roles where I can own initiatives end-to-end. I'm passionate about travel, culture and audience-focused content that resonates across platforms. I enjoy collaborating with cross-functional teams and external stakeholders to deliver cohesive marketing campaigns, and I love turning complex ideas into clear, accessible content that drives engagement and growth.…I'm Arpana Kirti, a Creative Content Creator and Marketing professional based in Edinburgh. I bring over four years of UK experience crafting engaging digital content for websites, blogs, social media and campaigns. I excel at storytelling, editing and analytics-led optimisation, and I thrive in remote, contract-based roles where I can own initiatives end-to-end. I'm passionate about travel, culture and audience-focused content that resonates across platforms. I enjoy collaborating with cross-functional teams and external stakeholders to deliver cohesive marketing campaigns, and I love turning complex ideas into clear, accessible content that drives engagement and growth.

Available to hire

I’m Arpana Kirti, a Creative Content Creator and Marketing professional based in Edinburgh. I bring over four years of UK experience crafting engaging digital content for websites, blogs, social media and campaigns. I excel at storytelling, editing and analytics-led optimisation, and I thrive in remote, contract-based roles where I can own initiatives end-to-end.

I’m passionate about travel, culture and audience-focused content that resonates across platforms. I enjoy collaborating with cross-functional teams and external stakeholders to deliver cohesive marketing campaigns, and I love turning complex ideas into clear, accessible content that drives engagement and growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Communications Officer at St John Scotland

January 1, 2023 - September 1, 2025

Developed and produced original digital content across blogs, websites, social media and campaign materials. Managed social media channels end-to-end, including ideation, copywriting, design, scheduling and reporting. Edited and proofread content to ensure clarity, accuracy and alignment with brand guidelines. Owned and maintained the organisational website, improving content structure, accessibility and SEO. Planned and published content across multiple digital platforms using structured content calendars. Monitored website and campaign performance using Google Analytics and applied insights to improve engagement. Collaborated with internal teams and external stakeholders to deliver cohesive marketing campaigns. Produced key publications including the Annual Review and promotional materials.

Marketing & Content Creation Assistant at Right Track Training Ltd

December 1, 2021 - December 1, 2022

Created engaging digital content for e-learning platforms, websites and social media. Supported content planning, scheduling and execution across digital channels. Edited and proofread digital and print content to ensure consistency and accuracy. Tracked engagement using Google Analytics and suggested content improvements. Designed basic graphics and layouts for promotional and educational materials.