InaIna

Results-oriented B2B marketing leader with 20+ years of experience in the
software and tech industries, specializing in SaaS go-to-market strategies, demand
generation, ABM (4 years) and partner/channel marketing. Proven expertise in growth marketing, digital
acquisition, and subscription monetization within the technology sector. Skilled at leading
cross-functional teams to deliver data-driven, full-funnel marketing strategies that drive user
acquisition, engagement, and retention. Adept at designing and executing global campaigns,
optimizing conversion funnels, and leveraging behavioral insights to scale paid services.
Demonstrated success in value proposition development and partnership management.
Collaborative, analytical, and passionate about shaping innovative user experiences in fast-
paced, international environments. Experienced in building scalable campaigns, nurturing
strategic partnerships, and driving brand visibility across EMEA markets. Passionate about
combining data-driven strategy with customer-centric storytelling to accelerate business
growth.
SKILLS
Product Marketing Strategy, Go-to-Market Planning, Account-Based Marketing (ABM),
Demand Generation, Field & Channel Marketing, Integrated Campaign Management, Digital
Marketing & Social Media, Event & Webinar Execution, Content Development & Storytelling,
Customer Journey Mapping, AI Tools, Marketing Analytics & Performance Tracking, Data-
Driven Decision Making, Budget Planning & ROI Analysis, Cross-Functional Team
Collaboration, Stakeholder Management, Partner Marketing & Engagement, Internal and
External Communications, Customer-Centric Mindset, Passion for Technology & Innovation,
Adaptability & Agility in Ambiguous Environments
EXPERIENCE