Results-oriented B2B marketing leader with 20+ years of experience in the software and tech industries, specializing in SaaS go-to-market strategies, demand generation, ABM (4 years) and partner/channel marketing. Proven expertise in growth marketing, digital acquisition, and subscription monetization within the technology sector. Skilled at leading cross-functional teams to deliver data-driven, full-funnel marketing strategies that drive user acquisition, engagement, and retention. Adept at designing and executing global campaigns, optimizing conversion funnels, and leveraging behavioral insights to scale paid services. Demonstrated success in value proposition development and partnership management. Collaborative, analytical, and passionate about shaping innovative user experiences in fast- paced, international environments. Experienced in building scalable campaigns, nurturing strategic partnerships, and driving brand visibility across EMEA markets. Passionate about combining data-driven strategy with customer-centric storytelling to accelerate business growth. SKILLS Product Marketing Strategy, Go-to-Market Planning, Account-Based Marketing (ABM), Demand Generation, Field & Channel Marketing, Integrated Campaign Management, Digital Marketing & Social Media, Event & Webinar Execution, Content Development & Storytelling, Customer Journey Mapping, AI Tools, Marketing Analytics & Performance Tracking, Data- Driven Decision Making, Budget Planning & ROI Analysis, Cross-Functional Team Collaboration, Stakeholder Management, Partner Marketing & Engagement, Internal and External Communications, Customer-Centric Mindset, Passion for Technology & Innovation, Adaptability & Agility in Ambiguous Environments EXPERIENCE…Results-oriented B2B marketing leader with 20+ years of experience in the software and tech industries, specializing in SaaS go-to-market strategies, demand generation, ABM (4 years) and partner/channel marketing. Proven expertise in growth marketing, digital acquisition, and subscription monetization within the technology sector. Skilled at leading cross-functional teams to deliver data-driven, full-funnel marketing strategies that drive user acquisition, engagement, and retention. Adept at designing and executing global campaigns, optimizing conversion funnels, and leveraging behavioral insights to scale paid services. Demonstrated success in value proposition development and partnership management. Collaborative, analytical, and passionate about shaping innovative user experiences in fast- paced, international environments. Experienced in building scalable campaigns, nurturing strategic partnerships, and driving brand visibility across EMEA markets. Passionate about combining data-driven strategy with customer-centric storytelling to accelerate business growth. SKILLS Product Marketing Strategy, Go-to-Market Planning, Account-Based Marketing (ABM), Demand Generation, Field & Channel Marketing, Integrated Campaign Management, Digital Marketing & Social Media, Event & Webinar Execution, Content Development & Storytelling, Customer Journey Mapping, AI Tools, Marketing Analytics & Performance Tracking, Data- Driven Decision Making, Budget Planning & ROI Analysis, Cross-Functional Team Collaboration, Stakeholder Management, Partner Marketing & Engagement, Internal and External Communications, Customer-Centric Mindset, Passion for Technology & Innovation, Adaptability & Agility in Ambiguous Environments EXPERIENCEWWWW…