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Hi, I’m Lilet Gutierrez. I’m a marketing and graphic design professional with a track record of developing brand strategies, campaigns, and visual assets across print and digital media. I excel at leading design projects from concept to execution while maintaining brand consistency and delivering visually impactful results that support business goals. I enjoy collaborating with cross-functional teams, mentoring creative colleagues, and translating business objectives into cohesive campaigns and assets—from logos and brochures to social media visuals and product launches.…Hi, I’m Lilet Gutierrez. I’m a marketing and graphic design professional with a track record of developing brand strategies, campaigns, and visual assets across print and digital media. I excel at leading design projects from concept to execution while maintaining brand consistency and delivering visually impactful results that support business goals. I enjoy collaborating with cross-functional teams, mentoring creative colleagues, and translating business objectives into cohesive campaigns and assets—from logos and brochures to social media visuals and product launches.

Lilet Gutierrez

Graphic Designer, Brand Designer, Marketer, +2

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Hi, I’m Lilet Gutierrez. I’m a marketing and graphic design professional with a track record of developing brand strategies, campaigns, and visual assets across print and digital media. I excel at leading design projects from concept to execution while maintaining brand consistency and delivering visually impactful results that support business goals. I enjoy collaborating with cross-functional teams, mentoring creative colleagues, and translating business objectives into cohesive campaigns and assets—from logos and brochures to social media visuals and product launches.…Hi, I’m Lilet Gutierrez. I’m a marketing and graphic design professional with a track record of developing brand strategies, campaigns, and visual assets across print and digital media. I excel at leading design projects from concept to execution while maintaining brand consistency and delivering visually impactful results that support business goals. I enjoy collaborating with cross-functional teams, mentoring creative colleagues, and translating business objectives into cohesive campaigns and assets—from logos and brochures to social media visuals and product launches.

Available to hire

Hi, I’m Lilet Gutierrez. I’m a marketing and graphic design professional with a track record of developing brand strategies, campaigns, and visual assets across print and digital media. I excel at leading design projects from concept to execution while maintaining brand consistency and delivering visually impactful results that support business goals.

I enjoy collaborating with cross-functional teams, mentoring creative colleagues, and translating business objectives into cohesive campaigns and assets—from logos and brochures to social media visuals and product launches.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Senior Graphic Designer at Malveda Holdings Corporation

August 1, 2023 - Present

Lead the creative direction and ensure all marketing materials align with brand identity across multiple platforms. Manage and mentor the design team to maintain high standards of creativity and quality in all deliverables. Oversee the production of both digital and print materials, ensuring consistency in visual messaging. Play a major role in enhancing brand awareness through cohesive design strategies across social media, websites, and events. Create high-impact visuals, including graphics, videos, and photography, to support campaigns and product launches. Collaborate with marketing teams to develop creative concepts that align with business objectives.

Graphic Designer at Runto Tech Inc.

February 1, 2020 - December 31, 2022

Conceptualize and design in-store promotional materials, including kiosks and exclusive product displays. Work closely with marketing teams to ensure designs reflect brand identity and align with campaign objectives. Manage multiple design projects and ensure on-time delivery across all channels.

Marketing & Graphic Design Lead at Literacy Asia

July 1, 2019 - December 31, 2019

Directed multi-channel marketing campaigns, managing social media (Facebook, Instagram) to increase engagement and lead generation. Executed media buying strategies across TV, radio, digital platforms, and print. Analyzed campaign metrics (engagement rate, referral traffic) and adjusted strategies to maximize performance. Supervised ad placement schedules and managed relationships with external vendors.

Brand & Graphic Designer at FMC Agro Philippines Inc.

July 1, 2013 - July 31, 2019

Led the development and execution of brand strategies across print and digital media. Created high-quality marketing materials, including billboards, invitations, posters, and event backdrops, brochures etc. Provided multimedia support for product launches and ensured consistent brand positioning. Collaborated with agronomists and marketing executives to optimize logistics and timely delivery of marketing assets. Responsible for creating graphics, video and layout designs.

Graphic Artist at Marikina City Hall – Marikina City

October 1, 2010 - June 30, 2013

Designed and produced event materials such as billboards, posters, invitations, and trophies. Ensured consistent quality and timely completion of all design projects for public campaigns and city events.

Marketing Associate at A1 Advertising Company – Cainta, Rizal

January 1, 2010 - September 30, 2010

Conducted market research and pricing analysis to support product positioning and strategy. Collaborated with marketing managers to develop advertising campaigns and promotional strategies. Created reports and presentations for internal stakeholders based on customer insights and survey results.

Encoder / Marketing Assistant at Plaridel Surety & Insurance Company – Makati City

May 1, 2009 - December 31, 2009

Managed administrative support for the marketing team, including customer quotation processing.

Graphic Artist at Neovince Enterprises – Sta. Mesa, Manila

October 1, 2008 - May 31, 2009

Produced large-format graphics for commercial printing projects.