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Hi, I’m Lahiru Liyanage. I’m a CRO specialist and digital marketing professional based in Colombo with over three years of hands-on success optimizing conversion funnels, landing pages, and SEO-driven growth. I thrive on turning data into actionable insights, running continuous experiments, and collaborating closely with UX/UI and development teams to drive measurable outcomes. I’m passionate about building scalable growth engines through A/B testing, analytics, and clear value propositions. I’ve led multi-channel campaigns, analyzed user behavior with heatmaps and funnels, and fine-tuned CTAs to boost CTR and conversions. I stay ahead of trends in analytics tools and CRO best practices, and I enjoy crafting content strategies and SEO improvements that elevate organic traffic and overall business performance.…Hi, I’m Lahiru Liyanage. I’m a CRO specialist and digital marketing professional based in Colombo with over three years of hands-on success optimizing conversion funnels, landing pages, and SEO-driven growth. I thrive on turning data into actionable insights, running continuous experiments, and collaborating closely with UX/UI and development teams to drive measurable outcomes. I’m passionate about building scalable growth engines through A/B testing, analytics, and clear value propositions. I’ve led multi-channel campaigns, analyzed user behavior with heatmaps and funnels, and fine-tuned CTAs to boost CTR and conversions. I stay ahead of trends in analytics tools and CRO best practices, and I enjoy crafting content strategies and SEO improvements that elevate organic traffic and overall business performance.

Lahiru Liyanage

Conversion Rate Optimization Expert, Digital Marketer, SEO Expert, +6

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Hi, I’m Lahiru Liyanage. I’m a CRO specialist and digital marketing professional based in Colombo with over three years of hands-on success optimizing conversion funnels, landing pages, and SEO-driven growth. I thrive on turning data into actionable insights, running continuous experiments, and collaborating closely with UX/UI and development teams to drive measurable outcomes. I’m passionate about building scalable growth engines through A/B testing, analytics, and clear value propositions. I’ve led multi-channel campaigns, analyzed user behavior with heatmaps and funnels, and fine-tuned CTAs to boost CTR and conversions. I stay ahead of trends in analytics tools and CRO best practices, and I enjoy crafting content strategies and SEO improvements that elevate organic traffic and overall business performance.…Hi, I’m Lahiru Liyanage. I’m a CRO specialist and digital marketing professional based in Colombo with over three years of hands-on success optimizing conversion funnels, landing pages, and SEO-driven growth. I thrive on turning data into actionable insights, running continuous experiments, and collaborating closely with UX/UI and development teams to drive measurable outcomes. I’m passionate about building scalable growth engines through A/B testing, analytics, and clear value propositions. I’ve led multi-channel campaigns, analyzed user behavior with heatmaps and funnels, and fine-tuned CTAs to boost CTR and conversions. I stay ahead of trends in analytics tools and CRO best practices, and I enjoy crafting content strategies and SEO improvements that elevate organic traffic and overall business performance.

Available to hire

Hi, I’m Lahiru Liyanage. I’m a CRO specialist and digital marketing professional based in Colombo with over three years of hands-on success optimizing conversion funnels, landing pages, and SEO-driven growth. I thrive on turning data into actionable insights, running continuous experiments, and collaborating closely with UX/UI and development teams to drive measurable outcomes. I’m passionate about building scalable growth engines through A/B testing, analytics, and clear value propositions.

I’ve led multi-channel campaigns, analyzed user behavior with heatmaps and funnels, and fine-tuned CTAs to boost CTR and conversions. I stay ahead of trends in analytics tools and CRO best practices, and I enjoy crafting content strategies and SEO improvements that elevate organic traffic and overall business performance.

Skills

Experience Level

Expert

Expert

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Expert

Expert

Expert

Expert

Expert

Expert

Expert

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Expert

Expert

Expert

Expert

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Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Executive / CRO Specialist at Creately

June 1, 2021 - Present

Revamped landing pages via thorough A/B testing on CTAs, value propositions, hero sections, features, and content; yielded a 43% increase in CTA click-through rates, 17% more sign-ups, and a 7% uptick in purchases. Mapped critical user journey funnels, optimized processes, and reduced bounce rates by 35% while increasing conversions by 15%. Collaborated with UX/UI and web development teams to implement landing page and funnel design best practices, and consistently analyzed site traffic, funnels, and heatmaps to identify bottlenecks and drive improvements through targeted A/B tests.

Brand Management Intern at Axia

July 1, 2019 - Present

Supported campaign planning and execution across below-the-line communications, assisted in SEO efforts, and contributed to paid search campaigns. Planned and supervised clients’ social media presence and ongoing optimization activities; performed competitor ranking analysis and contributed to overall brand initiatives.

Digital Marketing Executive at Antyra Solutions

August 1, 2020 - Present

Managed diverse digital media campaigns, including paid search and display ads; developed tactics and strategies for multiple clients; planned and overseen clients' social media presence, including running paid ad campaigns; prepared regular weekly and monthly dashboards and reports to provide insight into performance.

Brand Management Intern at Dialog Axiata

July 1, 2019 - Present

Supported campaign planning, execution, and post-evaluation across below-the-line activities; contributed to campaign briefs, market research, and asset production; gained exposure to campaign planning and post-campaign analysis.