Hi, I’m Lahiru Liyanage. I’m a CRO specialist and digital marketing professional based in Colombo with over three years of hands-on success optimizing conversion funnels, landing pages, and SEO-driven growth. I thrive on turning data into actionable insights, running continuous experiments, and collaborating closely with UX/UI and development teams to drive measurable outcomes. I’m passionate about building scalable growth engines through A/B testing, analytics, and clear value propositions. I’ve led multi-channel campaigns, analyzed user behavior with heatmaps and funnels, and fine-tuned CTAs to boost CTR and conversions. I stay ahead of trends in analytics tools and CRO best practices, and I enjoy crafting content strategies and SEO improvements that elevate organic traffic and overall business performance.

Hi, I’m Lahiru Liyanage. I’m a CRO specialist and digital marketing professional based in Colombo with over three years of hands-on success optimizing conversion funnels, landing pages, and SEO-driven growth. I thrive on turning data into actionable insights, running continuous experiments, and collaborating closely with UX/UI and development teams to drive measurable outcomes. I’m passionate about building scalable growth engines through A/B testing, analytics, and clear value propositions. I’ve led multi-channel campaigns, analyzed user behavior with heatmaps and funnels, and fine-tuned CTAs to boost CTR and conversions. I stay ahead of trends in analytics tools and CRO best practices, and I enjoy crafting content strategies and SEO improvements that elevate organic traffic and overall business performance.

Available to hire

Hi, I’m Lahiru Liyanage. I’m a CRO specialist and digital marketing professional based in Colombo with over three years of hands-on success optimizing conversion funnels, landing pages, and SEO-driven growth. I thrive on turning data into actionable insights, running continuous experiments, and collaborating closely with UX/UI and development teams to drive measurable outcomes. I’m passionate about building scalable growth engines through A/B testing, analytics, and clear value propositions.

I’ve led multi-channel campaigns, analyzed user behavior with heatmaps and funnels, and fine-tuned CTAs to boost CTR and conversions. I stay ahead of trends in analytics tools and CRO best practices, and I enjoy crafting content strategies and SEO improvements that elevate organic traffic and overall business performance.

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Language

English
Fluent

Work Experience

Digital Marketing Executive / CRO Specialist at Creately
June 1, 2021 - Present
Revamped landing pages via thorough A/B testing on CTAs, value propositions, hero sections, features, and content; yielded a 43% increase in CTA click-through rates, 17% more sign-ups, and a 7% uptick in purchases. Mapped critical user journey funnels, optimized processes, and reduced bounce rates by 35% while increasing conversions by 15%. Collaborated with UX/UI and web development teams to implement landing page and funnel design best practices, and consistently analyzed site traffic, funnels, and heatmaps to identify bottlenecks and drive improvements through targeted A/B tests.
Brand Management Intern at Axia
July 1, 2019 - Present
Supported campaign planning and execution across below-the-line communications, assisted in SEO efforts, and contributed to paid search campaigns. Planned and supervised clients’ social media presence and ongoing optimization activities; performed competitor ranking analysis and contributed to overall brand initiatives.
Digital Marketing Executive at Antyra Solutions
August 1, 2020 - Present
Managed diverse digital media campaigns, including paid search and display ads; developed tactics and strategies for multiple clients; planned and overseen clients' social media presence, including running paid ad campaigns; prepared regular weekly and monthly dashboards and reports to provide insight into performance.
Brand Management Intern at Dialog Axiata
July 1, 2019 - Present
Supported campaign planning, execution, and post-evaluation across below-the-line activities; contributed to campaign briefs, market research, and asset production; gained exposure to campaign planning and post-campaign analysis.

Education

Master of Business Analytics at University of Colombo
February 1, 2023 - February 7, 2026
Diploma in Professional Marketing at The Chartered Institute of Marketing
January 1, 2020 - February 7, 2026
CRO Certification (Google Analytics CRO Qualification) at Experiment Nation
January 11, 2030 - February 7, 2026
Master of Business Analytics at University of Colombo
February 1, 2023 - February 7, 2026
Bachelor of Business Administration at University of Colombo
February 1, 2016 - February 7, 2026
Postgraduate Diploma in Professional Marketing at The Chartered Institute of Marketing
January 11, 2030 - January 1, 2020

Qualifications

CRO Certification (Advanced Google Analytics / CRO Qualification)
January 11, 2030 - February 7, 2026
Advanced Google Analytics
January 11, 2030 - February 7, 2026
CRO Certification (Experiment Nation)
January 11, 2030 - February 7, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet