Identified commercial opportunities by analyzing sales, stock, and consumer trends, optimizing website performance to drive conversions and enhance user experience. Supported buying sessions by providing insights on sales trends, product performance, and regional demand to inform strategy. Managed the preparation, launch, and post-launch of 7 annual collections, overseeing product information and inventory across the global LOEWE website. Adapted LOEWE's corporate merchandising strategy to the digital field to maximize business growth. Coordinated online launch of special collaborations (e.g., LOEWE x On Running), contributing to 19% of sales mix YTD. Implemented the Sizing & Fitting Tool, Virtual-Try On, and Complete the Look to optimize key functionalities. Led online execution and monitoring of the End-of-Season periods. Executed weekly reports analyzing category performance. Collaborated cross-functionally with Marketing, Photo Studio, IT and Content teams.

E-Commerce Intern at ESTÉ LAUDER

January 1, 2022 - July 1, 2022

Led the launch of the MAC website for the Portuguese market, overseeing setup, content translation, and ensuring a seamless user experience. Designed and implemented SPP, checkout, and top bar banners for desktop and mobile platforms, contributing to improved click-through rates and conversion. Managed product uploads for MAC, Bobbi Brown, Clinique, Esteé Lauder. Monitored data quality across MAC, Bobbi Brown, Clinique, Esteé Lauder, Aveda, Jo Malone and Darphin websites. Generated exhaustive analysis of competitors to inform strategic decision-making and identify areas for competitive advantage.

Digital Marketing Intern at CONDÉ NAST

July 1, 2021 - August 1, 2021

Led the social media strategy by creating and scheduling engaging weekly posts for Vogue, Architectural Digest, Glamour, and GQ, driving increased audience engagement. Conducted in-depth analysis of effective Instagram and Facebook subscription posts, providing actionable insights into content performance and subscriber behavior. Developed and presented innovative strategies to the marketing team, directly contributing to efforts to increase subscriptions across multiple Condé Nast titles. Managed and curated Pinterest accounts for Vogue, Architectural Digest, Glamour, and GQ, ensuring consistent brand image.