Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Wenjia Zhao (Vica Zhao). I’m a digital marketing and content growth professional with proven experience building and scaling social media accounts on Weibo, WeChat, and Xiaohongshu. I manage influencer partnerships and campaign operations for brands and international clients, delivering measurable ROI and steady audience growth. My work spans Singapore, the U.S., and Europe, with cross-cultural localization for Chinese audiences and campaigns tailored to local markets. I’m open to flexible, part-time, or project-based engagements.…Hi, I’m Wenjia Zhao (Vica Zhao). I’m a digital marketing and content growth professional with proven experience building and scaling social media accounts on Weibo, WeChat, and Xiaohongshu. I manage influencer partnerships and campaign operations for brands and international clients, delivering measurable ROI and steady audience growth. My work spans Singapore, the U.S., and Europe, with cross-cultural localization for Chinese audiences and campaigns tailored to local markets. I’m open to flexible, part-time, or project-based engagements.

Wenjia Zhao

Content Creator, Digital Marketer, Social Media Manager, +2





Hi, I’m Wenjia Zhao (Vica Zhao). I’m a digital marketing and content growth professional with proven experience building and scaling social media accounts on Weibo, WeChat, and Xiaohongshu. I manage influencer partnerships and campaign operations for brands and international clients, delivering measurable ROI and steady audience growth. My work spans Singapore, the U.S., and Europe, with cross-cultural localization for Chinese audiences and campaigns tailored to local markets. I’m open to flexible, part-time, or project-based engagements.…Hi, I’m Wenjia Zhao (Vica Zhao). I’m a digital marketing and content growth professional with proven experience building and scaling social media accounts on Weibo, WeChat, and Xiaohongshu. I manage influencer partnerships and campaign operations for brands and international clients, delivering measurable ROI and steady audience growth. My work spans Singapore, the U.S., and Europe, with cross-cultural localization for Chinese audiences and campaigns tailored to local markets. I’m open to flexible, part-time, or project-based engagements.

Available to hire

Hi, I’m Wenjia Zhao (Vica Zhao). I’m a digital marketing and content growth professional with proven experience building and scaling social media accounts on Weibo, WeChat, and Xiaohongshu. I manage influencer partnerships and campaign operations for brands and international clients, delivering measurable ROI and steady audience growth.

My work spans Singapore, the U.S., and Europe, with cross-cultural localization for Chinese audiences and campaigns tailored to local markets. I’m open to flexible, part-time, or project-based engagements.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Chinese

Fluent

Work Experience

Marketing Manager at Pickpink

August 1, 2020 - Present

Managed multiple social media accounts for influencers and international clients on Xiaohongshu and WeChat, overseeing day-to-day content operations including content ideation, storytelling, visual direction, posting cadence, and account positioning. Optimized content distribution and in-feed paid ads based on platform logic and performance data, achieving an average ROI of 1:10 while driving sustained audience growth and engagement. Collaborated with international creators to localize content and ensure smooth multi-platform campaign execution.

Marketing Manager at Times Youth

December 1, 2018 - August 1, 2022

Owned day-to-day marketing and content operations, including market research, product positioning, and campaign execution. Launched a new “postgraduate exam boarding” product, contributing to a 50%+ increase in off-season occupancy. Managed social media content and community operations, scaling the official account from 0 to 50K followers and operating 6 community groups (2,000+ users) to drive engagement and retention.

Business Development Manager, E-Commerce Department at Allianz Property Insurance Co., Ltd

May 1, 2018 - December 1, 2018

Leading channel development and partner management across banks and corporate clients. Oversaw project execution, conducted COR assessments, and provided quarterly business performance feedback to support long-term collaboration.

Product Marketing Manager, Consumer Finance Department at Ping An One Connect Fin-Tech

July 1, 2017 - May 1, 2018

Managed daily e-commerce platform operations and cross-functional coordination, contributing to a ~40% increase in monthly order volume and executing data-driven retention campaigns generating ~RMB 200,000 turnover per campaign.

Marketing Specialist, Marketing Department at Bank of Communications Pacific Credit Card Centre

March 1, 2016 - June 1, 2017

Supported overseas marketing campaigns by coordinating promotions with card networks, international merchants, and cross-regional teams, while assisting with budget tracking and project coordination.

Marketing Analyst Assistant, Marketing Department at Mars Incorporated

August 1, 2014 - February 1, 2016

Supported the Shanghai pet food business with sales and market data analysis across offline retail channels and assisting marketing execution and budget management.

Account Executive Intern at TFJoy Limited

September 1, 2024 - November 1, 2024

Managed communication between YouTube creators and brands, addressing client needs, and supporting daily account management by focusing on increasing view counts through copywriting, video editing, data analysis, and topic planning.

Marketing Intern at Landell Games

January 1, 2024 - Present

Social media market research in the game industry, including account content, conversion rate, channel analysis (Instagram, YouTube, TikTok); cross-marketing with the Discord community.

Marketing Intern at Bigelius Skincare

September 1, 2023 - December 1, 2023

Creative ideation for Chinese market; copywriting for social media content, newsletters, events, and articles; assist in live stream selling.