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I'm Mayra Goncalves Martin, a Marketing Manager with 8+ years of experience leading multicountry strategies across LATAM, Europe and Asia. I'm a specialist in digital acquisition, performance campaigns and full-funnel marketing focused on lead generation and ROI. I've built, coached and scaled multidisciplinary teams—content, automation, paid media, CRM, design, video and social media—driving CPL improvements, lead quality and conversion. I excel at partnering with Sales, Operations, Product and Leadership to drive enrolment growth, revenue and brand awareness in fast-growing organisations.…I'm Mayra Goncalves Martin, a Marketing Manager with 8+ years of experience leading multicountry strategies across LATAM, Europe and Asia. I'm a specialist in digital acquisition, performance campaigns and full-funnel marketing focused on lead generation and ROI. I've built, coached and scaled multidisciplinary teams—content, automation, paid media, CRM, design, video and social media—driving CPL improvements, lead quality and conversion. I excel at partnering with Sales, Operations, Product and Leadership to drive enrolment growth, revenue and brand awareness in fast-growing organisations.

Mayra Alejandra Goncalves Martin

Marketing Strategist, Growth Marketer, Product Marketer, +2

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I'm Mayra Goncalves Martin, a Marketing Manager with 8+ years of experience leading multicountry strategies across LATAM, Europe and Asia. I'm a specialist in digital acquisition, performance campaigns and full-funnel marketing focused on lead generation and ROI. I've built, coached and scaled multidisciplinary teams—content, automation, paid media, CRM, design, video and social media—driving CPL improvements, lead quality and conversion. I excel at partnering with Sales, Operations, Product and Leadership to drive enrolment growth, revenue and brand awareness in fast-growing organisations.…I'm Mayra Goncalves Martin, a Marketing Manager with 8+ years of experience leading multicountry strategies across LATAM, Europe and Asia. I'm a specialist in digital acquisition, performance campaigns and full-funnel marketing focused on lead generation and ROI. I've built, coached and scaled multidisciplinary teams—content, automation, paid media, CRM, design, video and social media—driving CPL improvements, lead quality and conversion. I excel at partnering with Sales, Operations, Product and Leadership to drive enrolment growth, revenue and brand awareness in fast-growing organisations.

Available to hire

I’m Mayra Goncalves Martin, a Marketing Manager with 8+ years of experience leading multicountry strategies across LATAM, Europe and Asia. I’m a specialist in digital acquisition, performance campaigns and full-funnel marketing focused on lead generation and ROI.

I’ve built, coached and scaled multidisciplinary teams—content, automation, paid media, CRM, design, video and social media—driving CPL improvements, lead quality and conversion. I excel at partnering with Sales, Operations, Product and Leadership to drive enrolment growth, revenue and brand awareness in fast-growing organisations.

Skills

CRM

Lead Nurturing

SEO Copywriting

Experience Level

CRM

Expert

Lead Nurturing

Expert

SEO Copywriting

Expert

Language

Spanish; Castilian

Fluent

English

Intermediate

Work Experience

Marketing Manager at ELI Schools (Work and Study Travel Group)

December 1, 2022 - Present

Lead the full marketing function for ELI Schools and group brands, overseeing digital acquisition, content, paid media, CRM, automation and social media. Manage remote teams across Europe and LATAM. Coordinate with Global Marketing for guidelines and assets. Analyse lead quality, segmentation and conversion, manage paid media performance, and implement CRM and automation to improve response times and prospect engagement.

Marketing Manager at Work and Study Travel Tenerife, Spain

January 1, 2020 - November 1, 2022

Led the marketing department for international study-and-work programs with LATAM and Europe; built and directed a 17-person team; defined and executed multicountry marketing strategies; managed multichannel campaigns (Meta Ads, Google Ads, email, organic social, fairs and webinars); established international partnerships; led the development of an in-house CRM and automation flows; aligned with CEO for strategic prioritization.

Sales & Marketing Executive at Idiomas Travel (Work and Study Travel Group)

September 1, 2017 - December 1, 2019

Managed commercial operations for school trips and international education programs; prospected and maintained a portfolio of educational institutions; developed proposals, coordinated logistics and negotiated with school management; executed Meta Ads campaigns for student acquisition; produced content and supported promotional activities with agencies and partners; managed opportunities using Orion CRM.

Intern at City Council of La Laguna

March 1, 2017 - May 1, 2017

Intern – Rural Development, Tourism & Commerce. Assisted on rural development, tourism and commerce projects; supported coordination and administrative tasks.

Travel Agent at Viajes Gomera

April 1, 2013 - June 1, 2013

Travel agent assisting customers with travel arrangements; booked and coordinated itineraries; supported sales and promotions.