I’m Urvi Bagul, a Brand Strategist and creative marketer who blends heritage storytelling with modern digital performance. I thrive at the intersection of traditional values and innovative brand building, translating a Maison’s DNA into vibrant, strategic campaigns that connect with audiences and drive growth. As an artist-strategist, I focus on data-driven insights, community growth, and cross-functional collaboration to deliver impact across digital marketing, branding, and product storytelling.

Urvi Bagul

I’m Urvi Bagul, a Brand Strategist and creative marketer who blends heritage storytelling with modern digital performance. I thrive at the intersection of traditional values and innovative brand building, translating a Maison’s DNA into vibrant, strategic campaigns that connect with audiences and drive growth. As an artist-strategist, I focus on data-driven insights, community growth, and cross-functional collaboration to deliver impact across digital marketing, branding, and product storytelling.

Available to hire

I’m Urvi Bagul, a Brand Strategist and creative marketer who blends heritage storytelling with modern digital performance. I thrive at the intersection of traditional values and innovative brand building, translating a Maison’s DNA into vibrant, strategic campaigns that connect with audiences and drive growth.

As an artist-strategist, I focus on data-driven insights, community growth, and cross-functional collaboration to deliver impact across digital marketing, branding, and product storytelling.

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Language

English
Fluent
French
Beginner
Hindi
Fluent

Work Experience

Branding & Marketing Specialist at Shoba Maharashtrachi
June 20, 2021 - June 20, 2024
Heritage Revitalization: Developed a regional market strategy that increased brand visibility by 40% while respecting traditional values of a family-owned consumer brand. Collection & Design Management: Coordinated creative teams to launch 10+ new packaging systems, acting as the guardian of the brand’s visual codes and premium identity; drafted comprehensive briefs to ensure visual consistency across brand touchpoints; authored a 360° brand narrative and GTM plan.
Marketing Specialist at Catch 24 (Boutique Marketing Agency)
April 1, 2025 - August 20, 2025
Contributed to boutique marketing campaigns by researching competitive social media and digital ad usage and developing 360° brand narratives.
Marketing Specialist at Future Version (Higher Education Organization)
May 1, 2024 - July 20, 2024
Data management: maintained a 500+ lead database with rigorous categorization to improve lead quality; created social media posts to boost the organization’s digital footprint. Strategy: led branding and GTM planning, connecting visual UI/UX elements to the brand story; conducted mission-driven research to optimize engagement.
Social Media Marketing & PR Intern at Future University (Higher Education Organization)
April 1, 2024 - July 1, 2024
Marketing Research: Conducted fact-finding missions to analyze how competitors were using social media and digital ads. Data Management: Managed a database of 500+ leads, improving lead quality through rigorous categorization and information architecture.
Branding & Marketing Specialist at Shoba Mahara shtrachi (Consumer Brand - sweets)
June 1, 2021 - June 1, 2024
Heritage Revitalization: Developed a regional market strategy that increased brand visibility by 40% while respecting the traditional values of a family-owned brand. Collection & Design Management: Coordinated creative teams to launch 10+ new packaging systems, acting as the guardian of the brand's visual codes and premium identity.
Strategic Project – Digital Portal & Information Architecture at Self-Directed Project
June 1, 2021 - June 1, 2024
Identified information asymmetry in complex processes, addressing a 30% user drop-off rate through market benchmarking and persona mapping. Design: engineered a high-fidelity Figma prototype focused on cognitive load reduction, translating dense data into a streamlined visual hierarchy. Strategy: authored a 360° brand narrative and GTM plan linked to UI/UX visuals. Transferable Skill: organized messy data into structured, searchable systems.
Cultural Secretary at Student Cultural Association
January 1, 2021 - December 31, 2025
Orchestrated large-scale events, managing multi-stakeholder communication to ensure project consistency.
Marketing Specialist at Catch 24 (Boutique Marketing Agency)
January 1, 2021 - January 1, 2025
International Support: coordinated with influencers and the creative team for projects including the Reliance project and Blooms Hotel. Data-driven Insights: created weekly performance reports using data from Meta and LinkedIn to optimize engagement strategies. Content: assisted in creating social media posts to boost the organization's digital footprint.
Intern, Social Media Marketing & PR at Future University (Higher Education Organization)
April 1, 2024 - July 1, 2024
04/2024 – 07/2024: Content creation and social media management; Data Management: maintained a database of 500+ leads; Market research: conducted fact-finding missions to assess how competitors use social media and digital ads.
Strategic Project: Digital Portal & Information Architecture at Independent Project
June 1, 2021 - June 1, 2024
Identified information asymmetry in complex processes, addressing a 30% user drop-off rate through market benchmarking and persona mapping. Design: engineered a high-fidelity Figma prototype focused on cognitive load reduction. Strategy: authored a 360° brand narrative and GTM plan (published on Behance) linking UI/UX with visual storytelling. Transferable Skill: demonstrated ability to organize messy data into structured, searchable systems.
Branding & Marketing Specialist at Shoba Maharashtrachi (Consumer Brand)
June 1, 2021 - June 1, 2024
Developed a regional market strategy that increased brand visibility by 40% while respecting the traditional values of a family-owned consumer brand. Led collection and design management, launching 10+ new packaging systems and ensuring visual consistency across all brand touchpoints.
Strategic Project – Digital Portal & Information Architecture at Strategic Project (Internal Initiative)
January 1, 2021 - January 1, 2025
Identified information asymmetry in complex processes, addressing a 30% user drop-off through benchmarking. Designed a high-fidelity Figma prototype focused on cognitive load reduction and authored a 360° brand narrative with a GTM plan.
Social Media Marketing & PR (Intern) at Future University (Higher Education Organization)
May 1, 2024 - July 31, 2024
Managed data-driven insights including weekly performance reports, handled a database of 500+ leads, and supported social media and PR initiatives with an emphasis on lead quality and information architecture.

Education

Master of Science in International Marketing & Business Development at SKEMA Business School
September 20, 2025 - February 7, 2026
Bachelor of Business Administration (Honors in Marketing) at Mumbai University
January 1, 2021 - January 1, 2025
Master of Science in International Marketing & Business Development at SKEMA Business School
January 11, 2030 - March 23, 2026
Master of Science in International Marketing at SKEMA Business School
January 11, 2030 - March 25, 2026
Bachelor of Business Administration (Honours in Marketing) at University of Mumbai
January 11, 2030 - March 25, 2026
Bachelor of Business Administration (Honors in Marketing) at Mumbai University
January 11, 2030 - March 28, 2026
MSc International Marketing at SKEMA Business School
January 11, 2030 - March 28, 2026

Qualifications

CGPA 9.14/10.0; Academic Excellence; Ranked Academic Topper for 4 consecutive semesters
January 1, 2021 - January 1, 2025
Master of Science in International Marketing & Business Development
September 20, 2025 - February 7, 2026
Academic Excellence: CGPA 9.14/10; Ranked Academic Topper for 4 consecutive semesters
January 11, 2030 - March 25, 2026
Academic Excellence: CGPA 9.14/10.0; Ranked Academic Topper for 4 consecutive semesters
January 11, 2030 - March 28, 2026

Industry Experience

Media & Entertainment, Education, Professional Services, Retail, Software & Internet, Consumer Goods