CH

Charles Holmes

Available to hire

As a growth-focused marketing technologist, I turn complex ecosystems into measurable growth engines.

About

As a growth-focused marketing technologist, I turn complex ecosystems into measurable growth engines. I specialize in turning data into decisions, building end-to-end automation, and aligning marketing, sales, and analytics across platforms like HubSpot, Salesforce, and GA4. I design and optimize multi-channel campaigns that drive pipeline, conversion, and ROI while keeping a customer-centric lifecycle at the heart of everything I do.

I love designing scalable marketing systems, from lifecycle campaigns to multi-channel dashboards, and I enjoy translating strategy into actionable experiments that boost conversion, retention, and ROI.

  • 6 years' experience
  • Joined February 2026

Languages

  • EnglishFluent

Industry experience

  • Healthcare
  • Life Sciences
  • Professional Services
  • Education
  • Retail
  • Software & Internet
  • Media & Entertainment

More experts in Chicago, United States

Work experience· 6 roles

Growth Marketing Strategist · World at WorkJan 2025 – Present · 1 yr 11 mos

Lead cross-channel marketing automation initiatives across multiple industries, focusing on lifecycle marketing, data orchestration across HubSpot, Salesforce, and Marketing Cloud. Built data-driven dashboards with Looker Studio to inform decisions and optimize campaigns across teams.

Digital Marketing Manager · World at WorkJan 2025 – Present · 1 yr 11 mos

Currently leading digital marketing initiatives, focusing on automation, lifecycle management, and data-driven decision making to accelerate scalable growth across multiple divisions. Built Looker Studio dashboards to monitor campaign performance, lead flow, and revenue influence, enabling data-driven decisions across teams.

Growth Marketing Strategist · Marmon Holdings (Berkshire Hathaway)Jan 2022 – Dec 2024 · 3 yrs

Led multi-channel growth campaigns across industrial and food-service divisions; integrated HubSpot and Salesforce data pipelines; built cross-functional alignment to drive pipeline and ROI, reducing manual handoffs and improving data quality and attribution.

Senior Content Strategist · Marmon Holdings (Berkshire Hathaway)Jan 2022 – Jan 2024 · 2 yrs 1 mo
Growth Marketing Strategist · Eversana / IntouchJan 2020 – Dec 2022 · 3 yrs
Growth-Driven Marketing Strategist · Eversana / InTouchJan 2020 – Jan 2022 · 2 yrs 1 mo

Education

Master of Business Administration (MBA) · Indiana University–Purdue University2018 – 2020
Bachelor of Digital Media · Indiana University–Purdue University2010 – 2014
MBA · Indiana University–Purdue University2018 – 2020
Bachelor of Digital Media · Indiana University–Purdue University2010 – 2014

Certifications and awards· 7

Lean Six Sigma Green Belt2020 – 2026
PSM I2020 – 2026
Lean Six Sigma Green Belt2020 – 2026
Professional Scrum Master I (PSM I)2020 – 2026

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