Hi there! I’m a marketing professional who thrives on turning data into engaging campaigns. I love building cross-channel strategies, crafting compelling content, and collaborating with teams to drive growth and meaningful audience connections. Outside of work, I’m passionate about learning new tools, experimenting with creative formats, and helping brands tell their stories with authenticity and impact.

Yasmine Leonard

Hi there! I’m a marketing professional who thrives on turning data into engaging campaigns. I love building cross-channel strategies, crafting compelling content, and collaborating with teams to drive growth and meaningful audience connections. Outside of work, I’m passionate about learning new tools, experimenting with creative formats, and helping brands tell their stories with authenticity and impact.

Available to hire

Hi there! I’m a marketing professional who thrives on turning data into engaging campaigns. I love building cross-channel strategies, crafting compelling content, and collaborating with teams to drive growth and meaningful audience connections.

Outside of work, I’m passionate about learning new tools, experimenting with creative formats, and helping brands tell their stories with authenticity and impact.

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Work Experience

Remote Social Media Marketing Intern at Hatch Byte Studios
October 1, 2025 - Present
Published content for 4–5 brands across LinkedIn, Instagram, Facebook, Pinterest, and TikTok; managed brand image on social media and developed audience engagement through scheduled posting; built multi-platform content calendars and partnered with leadership to align social content with broader brand and company goals; produced branded graphics and visual assets in Photoshop and Canva while upholding style guidelines.
Remote Marketing Intern at Knowwell
June 1, 2024 - January 1, 2026
Produced 7 blog posts, 73 YouTube thumbnails, and marketing copy while optimizing creatives through SEO insights and A/B testing; designed and implemented custom GPTs to automate newsletter drafts, streamline workflows, and generate targeted content ideas; managed and refined CRM data for 4,013+ contacts to improve segmentation accuracy and support qualification of MQLs & SQLs; built targeted outbound workflows by map pinning ICPs through social engagement to conduct outreach sequences via Tiga.AI; developed and optimized targeted email sequences to nurture prospects and existing clients, supporting new product feature launches and exclusive offers through weekly newsletters with 1,250 subscribers.
Remote Digital Marketing Intern at Sky Society
October 1, 2025 - December 31, 2025
Built an SEO-optimized blog using SEMrush to drive organic traffic and strengthen Sky Society’s digital visibility; developed a PR release amplifying Sky Society’s interview with BEIS marketing leader Sydney Blake Thomas to drive social reach; coordinated weekly newsletter in Beehive for 32,265 active subscribers, achieving a 65.6% open rate and 2.59% click-through rate; launched a 3-day paid ad on Instagram promoting a Sky Society virtual event, driving traffic at a 0.72 cost per click; drove 400+ registrations for a virtual workshop, achieving a 19.7% landing page conversion rate through paid and organic promotion.
Marketing Intern at Vanderbilt University Athletics Marketing Department
October 1, 2023 - May 1, 2024
Supported marketing promotions for SEC sports events; contributed to fan experiences and event logistics; assisted with live event coverage and promotion.

Education

Bachelor of Arts at Vanderbilt University
August 1, 2021 - May 1, 2025

Qualifications

HubSpot Email Marketing Certification
December 1, 2025 - February 8, 2026
HubSpot Social Media Marketing Certification
December 1, 2025 - February 8, 2026
Sky Society Advanced Digital Marketing Certification
December 1, 2025 - February 8, 2026
Semrush SEO Toolkit Crash Course Certification
December 1, 2025 - February 8, 2026
Google Ads Search Certification
August 1, 2025 - February 8, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services