Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Frida Pineda, a digital marketing specialist and creative content strategist with over six years of experience designing and executing high‑impact digital strategies. I specialize in social media, content creation, and performance analysis for wellness, lifestyle, and FMCG brands across Latin America and Europe. Based in Ireland, I help brands expand local visibility, engage diverse audiences, and convert engagement into bookings and loyal communities through data‑led creative execution.…Hi, I’m Frida Pineda, a digital marketing specialist and creative content strategist with over six years of experience designing and executing high‑impact digital strategies. I specialize in social media, content creation, and performance analysis for wellness, lifestyle, and FMCG brands across Latin America and Europe. Based in Ireland, I help brands expand local visibility, engage diverse audiences, and convert engagement into bookings and loyal communities through data‑led creative execution.

Frida Pineda

Content Strategist, Content Creator, Social Media Manager, +2





Hi, I’m Frida Pineda, a digital marketing specialist and creative content strategist with over six years of experience designing and executing high‑impact digital strategies. I specialize in social media, content creation, and performance analysis for wellness, lifestyle, and FMCG brands across Latin America and Europe. Based in Ireland, I help brands expand local visibility, engage diverse audiences, and convert engagement into bookings and loyal communities through data‑led creative execution.…Hi, I’m Frida Pineda, a digital marketing specialist and creative content strategist with over six years of experience designing and executing high‑impact digital strategies. I specialize in social media, content creation, and performance analysis for wellness, lifestyle, and FMCG brands across Latin America and Europe. Based in Ireland, I help brands expand local visibility, engage diverse audiences, and convert engagement into bookings and loyal communities through data‑led creative execution.

Available to hire

Hi, I’m Frida Pineda, a digital marketing specialist and creative content strategist with over six years of experience designing and executing high‑impact digital strategies. I specialize in social media, content creation, and performance analysis for wellness, lifestyle, and FMCG brands across Latin America and Europe.

Based in Ireland, I help brands expand local visibility, engage diverse audiences, and convert engagement into bookings and loyal communities through data‑led creative execution.

Skills

Brand Identity

Copywriting

Experience Level

Brand Identity

Expert

Copywriting

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Social Media Strategist at WILD.

March 1, 2020 - Present

Led content strategy for a Gen Z Halloween campaign generating over 2.7M views and 6.7K interactions across TikTok and Instagram; designed and led the Back-to-School campaign reaching 1.2M users and increasing participation by 1.3%; directed influencer marketing campaigns generating 25.5M impressions and over 2,000 new followers via UGC; boosted account performance by 20–30% in followers and engagement across multiple mass-market brands.

Digital Marketing Manager at Mr. Clap

May 1, 2019 - January 1, 2020

Executed an SEO and community management strategy, using keyword optimization and targeted content to deliver a 50% increase in user engagement; managed content and live coverage for branded events, increasing visibility and offline participation; co-led brand activations for Coca-Cola, significantly enhancing audience reach in key markets.

Social Media Manager at Bvró Creativo

January 1, 2018 - May 1, 2019

Improved organic reach by 30% by analysing audience data to optimise content pillars and posting schedules; created and implemented a social media crisis management plan to protect brand reputation; built active online communities by aligning content with trending topics and cultural relevance.