Jen Ramirez

Available to hire

Language

English
Fluent

Work Experience

Email Marketing Specialist at Soar.com | Freelance | Remote
January 1, 2026 - Present
Develop and execute email marketing campaigns across the customer lifecycle (lead acquisition, nurturing, and conversion). Build and manage automated workflows and sequences based on user behavior. Segment audiences using behavioral and lifecycle data for personalization. Monitor and analyze performance metrics (open rates, CTR, engagement) and optimize using A/B testing on subject lines, content, and timing to improve click-through and conversion rates. Apply email deliverability best practices including list hygiene and contact validation. Collaborate with stakeholders to align messaging with the customer journey and funnel strategy. Maintain clean, structured CRM data to support accurate targeting and campaign performance.
Sales Research Manager at Expo Centric
October 2, 2022 - Present
Lead generation, market research, CRM management, and outreach activities conducted remotely for clients in NSW, Australia. Responsible for building prospect lists, optimizing workflows, and supporting campaigns with data-driven insights.
Sales Research Manager (CRM & Email Marketing) at Expo Centric – Remote, Australia
October 1, 2022 - April 30, 2026
Led end-to-end execution of email marketing campaigns for multiple trade shows targeting exhibitors and high-value prospects. Conducted prospect research and audience targeting to build high-quality segmented databases. Developed and managed segmented contact lists enabling personalized email communication. Built and optimized automated workflows in HubSpot to support lead nurturing and campaign consistency. Monitored performance metrics and ran A/B tests (subject lines, email copy, send timing) to improve effectiveness. Implemented database cleanup and contact validation for improved deliverability and data quality. Managed HubSpot CRM including lifecycle stages, pipelines, automation, and reporting dashboards; standardized segmentation and workflows to improve targeting accuracy and efficiency. Collaborated with BDMs and led a team in executing CRM and email marketing processes.
Sales & Marketing Officer at RW Solutions Ltd. – Makati City
January 1, 2018 - June 30, 2018
Managed marketing collateral, client communications, and CRM updates. Generated new opportunities through cold calling, networking, and market research.
Virtual Assistant (CRM & Marketing Support) at Remote – Multiple Clients
January 1, 2018 - December 31, 2021
Managed lead generation, CRM updates, and email outreach for 5+ clients across insurance, e-commerce, and advertising. Built segmented contact lists to support targeted email marketing. Executed email outreach for lead nurturing and appointment setting. Maintained clean contact databases and updated sales pipelines.
Sales & Marketing Officer at RWSolutions Ltd.
January 1, 2018 - June 1, 2018
Managed sales and marketing operations, including CRM updates, prospecting, and outreach initiatives for growth in the Manila market; contributed to campaign planning and performance tracking.
Sales & Marketing Officer at Philsurv Geodetic Services – Mandaluyong City
May 1, 2016 - September 30, 2017
Furniture Sales Design Specialist at SB Furniture – Quezon City
June 1, 2015 - April 30, 2016
Furniture Sales Designer at Phils urb Geodetic Services
June 1, 2015 - April 1, 2016
Sold and designed furniture solutions, engaging with clients to understand needs and deliver tailored design concepts and recommendations.
Sales Designer at Centrex Corporation – Mandaluyong City
February 1, 2012 - April 30, 2015
Lead Generation Specialist at Centrex Corporation
February 1, 2012 - April 1, 2015
Led a team in prospecting, list building, and segmentation for targeted outreach. Built and enrolled leads into email marketing campaigns; managed HubSpot CRM (inbox, database maintenance, deal creation, reporting); conducted competitor research and maintained show calendars to support campaigns. Standardized processes to improve workflow efficiency and lead turnover rates.
Sales Designer at Abenson Ventures Inc.
February 1, 2012 - April 1, 2015
Retail sales design role focusing on customer engagement, product presentation, and alignment with marketing campaigns to drive sales.

Education

Bachelor of Fine Arts – Interior Design at University of the East
January 1, 2006 - January 1, 2011
Bachelor of Fine Arts (Interior Design) at University of the East
January 1, 2006 - January 1, 2011

Qualifications

HubSpot Marketing Hub Software Certification
January 11, 2030 - August 27, 2026
HubSpot Academy
May 1, 2026 - June 30, 2027

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Retail