Conduct end-user market research and campaign performance analysis using Excel and Tableau, including data cleaning, pivot analysis, and dashboard creation. Analyze customer and channel-level data to derive actionable insights on engagement, adoption, and segmentation, supporting data-driven marketing decisions and reporting for internal stakeholders.

Marketing Intern at OneRoot

December 1, 2025 - January 1, 2026

Managed OneRoot’s social media content and engagement, driving 893 search appearances, 587 post impressions, and 58 page visits, with 30–73% week-on-week growth across key metrics. Strengthened brand visibility and audience acquisition by adding 47 new followers, reflecting improved Discoverability and engagement performance.

Marketing Intern at OUTLOOK GROUP

December 1, 2024 - February 1, 2025

Spearheaded and executed digital marketing campaigns across Instagram and LinkedIn, driving a 40% surge in engagement and maximizing ROI through advanced marketing analytics insights. Leveraged CRM platforms (HubSpot/Salesforce) to segment customer databases, enabling targeted outreach campaigns that boosted lead conversion by 15%.

Senior Marketing Associate at WOMEN’S WARDROBE

December 1, 2023 - February 1, 2025

Supported boutique operations with a marketing and analytics focus by deriving customer insights during interactions, assisting with billing and store coordination, and contributing to festive promotions and WhatsApp marketing to enhance footfall and brand visibility.