Danielle Bedney

Language

English
Fluent

Work Experience

Creative Consultant at Self-employed / Freelance
January 1, 2020 - Present
Led assessment, development, and implementation of long-term social media strategies integrating organic content with paid campaigns across multiple platforms; planned and executed end-to-end campaigns including content development, creative testing, budget pacing, and performance tracking; translated research into actionable social strategies, content calendars, and campaign deliverables; oversaw video production and deployment of social-first content aligned with brand and campaign objectives; analyzed performance metrics, audience engagement, and conversion data to inform strategic pivots and improvements; presented recommendations to stakeholders and clients; coordinated freelance creators and junior contributors to ensure quality and timely delivery; collaborated cross-functionally with content, creative, and marketing teams to streamline workflows.
Production Assistant & Writer at The Nate Parker Foundation
July 1, 2018 - December 1, 2024
Supported executive producers and directors across multi-platform film and documentary projects with strong digital and social distribution components; contributed to content strategy, scripting, and editing for social, promotional, and long-form digital campaigns; coordinated production schedules, call sheets, asset libraries, and delivery timelines; partnered with post-production teams, composers, sound designers, and freelancers to manage deliverables across channels; collaborated to optimize production workflows and align storytelling with community, education, and social impact goals.
Content Writer & Media Manager at Marvin
March 1, 2021 - December 1, 2021
Developed and managed content across blogs, articles, and digital marketing platforms, maintaining a consistent brand voice and messaging; supported organic social content planning and execution aligned with broader marketing objectives; managed multiple client projects simultaneously ensuring timely delivery and quality control; built strong client relationships through clear communication and data-driven content updates.
Marketing Coordinator at ABC
April 1, 2020 - December 1, 2020
Executed targeted digital campaigns and developed social content that increased engagement by 20%; supported paid and organic campaign messaging through press releases, blog content, and promotional copy; assisted with campaign planning, ideation, and performance analysis to refine strategy and improve outcomes; used data and feedback to optimize messaging, audience targeting, and content performance.
Creative Consultant — Social & Digital Media Strategy
January 1, 2020 - Present
Led the assessment, development, and implementation of long-term social media strategies integrating organic content and paid campaign objectives across multiple platforms. Led end-to-end campaign planning and execution, including content development, creative testing, budgeting, performance tracking, and optimization. Translated research insights into actionable social strategies, content calendars, and campaign deliverables. Oversaw production and deployment of social-first video and promotional content aligned with brand and campaign objectives. Analyzed campaign performance metrics, audience engagement, and conversion data to inform strategic pivots and iterative improvements. Presented strategy recommendations, performance insights, and optimization plans to stakeholders and clients. Coordinated and mentored freelance creatives and junior contributors, ensuring quality control, adherence to timelines, and alignment with best practices. Collaborated cross-functionally with content,
Marketing Coordinator
April 1, 2020 - December 1, 2020
Executed targeted digital campaigns and developed social content that increased engagement by 20%. Supported paid and organic campaign messaging through press releases, blog content, and promotional copy. Assisted with campaign planning, content ideation, and performance analysis to refine strategy and improve outcomes. Used data and feedback to optimize messaging, audience targeting, and content performance.

Education

Bachelor of Arts & Science at University of Hartford
January 11, 2030 - May 1, 2020
Bachelor of Arts & Science at University of Hartford
January 11, 2030 - May 1, 2020
Bachelor of Arts in Film Production Communications at University of Hartford
January 11, 2030 - May 1, 2020

Qualifications

Joseph Doyle Writing Award for Best Personal Essay
January 1, 2018 - February 8, 2026
Phyllis B. Abraham's Award in Personal Essay
January 1, 2018 - February 8, 2026
Phyllis B. Abraham's Award in Fiction
January 1, 2019 - February 8, 2026
Dorothy Goodwin Scholarship
January 1, 2020 - February 8, 2026
Script Writing Certification
January 11, 2030 - February 8, 2026
Joseph Doyle Writing Award for Best Personal Essay
January 1, 2018 - February 8, 2026
Phyllis B. Abrams Award in Personal Essay
January 1, 2018 - February 8, 2026
Phyllis B. Abrams Award in Fiction
January 1, 2019 - February 8, 2026
Dorothy Goodwin Scholarship Recipient
January 1, 2020 - February 8, 2026
Script Writing Certification
January 11, 2030 - February 8, 2026

Industry Experience

Media & Entertainment, Non-Profit Organization, Professional Services, Education, Software & Internet