Available to hire
I’m all about creative strategy and data-driven content marketing. Using captivating online content, storytelling and online interactions, I enable companies to build meaningful and long - lasting relationships with online communities, influencers and the ambassadors who will ultimately strengthen the brand. I’ve worked across 3 continents, in both public and private sectors, from luxury brands to real estate to technology startups.
I’ve worked across 3 continents, in both public and private sectors, from luxury brands to real estate to technology startups.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
French
Fluent
English
Fluent
Spanish; Castilian
Fluent
German
Intermediate
Work Experience
Content Strategist at The Global Fund
January 1, 2022 - January 1, 2023In charge of the live KPI Pilot platform in LATAM as part of the global website revamp; maintained content production quality standards across headquarters in the United States, Colombia, Switzerland, Argentina and Peru. Established content distribution strategy and paid-partnership programs with various brands/entities. Supervised inbound marketing strategy for 2022 (editorial & blogs). Drove the digital strategy of the #Changemakers global campaign, the best performing brand initiative in 2022 with an 85% increase in engagement rate.
Digital Marketing & Content at UN / ILO / IOE
January 1, 2021 - January 1, 2022Built inbound digital content strategy through owned, earned and paid channels; established content distribution strategy and paid-partnership programs with media production agencies. Created web and audiovisual content. In charge of Davos WEF video production & streaming for various initiatives. Supervised internal/external media content production alongside the media teams of member companies: JP Morgan, MasterCard Foundation, Adecco Group, Nestlé, UBS, Accenture, Microsoft, WHO, ILO.
Content Manager at PastPresentFuture.com
January 1, 2020 - January 1, 2021App prototyping, iOS and Android app content based on content strategy and keyword research for real estate agencies in Geneva, accounting firms, United Nations, NOBU. Always-on strategy creation, SEO/SEM for 10+ YouTube channels. Supervised internal/external media content production, blog posts, and articles. Clients included Tribo App, United Nations, NOBU, Berney Associes. Increased website conversions by 28% through landing page A/B testing; 20% increase in organic ranking; 200,000+ app downloads on iOS and Android.
Digital Marketing Specialist at Accenture / GAN
July 1, 2016 - January 1, 2020While working with the United Nations as a partner I developed a video campaign framework based on keyword research that systematically increased brand awareness by 15% within three months.
Content Strategist & Digital Creator at The Global Fund
April 1, 2021 - April 1, 2022Maintained content production quality standards across all headquarters in the United States, Colombia, Switzerland, Argentina, Peru. Established content distribution strategy and paid-partnerhip programs with various brands/entities. In charge of various Digital platform initiatives.
Digital Marketing & Content Manager at UN / ILO / IOE
January 1, 2021 - March 1, 2021Established content distribution strategy and paid- partnership programs with media production agencies. Creation of web and audiovisual content.
Digital Marketing & Content Manager at UN / ILO / IOE
January 1, 2022 - July 1, 2022In charge of Davos WEF internal / external media content production with JP Morgan, MasterCard Foundation, Adecco Group, Nestlé, UBS, Accenture, Microsoft, WHO, ILO. 40% YoY increase in social media engagement, developed a video interview campaign that increased brand visibility by 15% in three months.
Content Strategist & Digital Creator at The Global Fund
February 1, 2023 - PresentIn charge of Davos WEF internal/external media content production with JP Morgan, MasterCard Foundation, Adecco Group, Nestlé, UBS, Accenture, Microsoft, WHO, ILO.
Digital Platform Project Manager at MCANN teams (in collaboration with MCANN)
January 1, 2023 - February 1, 2024Led the creation of an integrated digital library in collaboration with MCANN teams. Led the creation of comms department for in-house content creation which released two Netflix documentaries. Tripartite digital platform for apprenticeship program.
Content & App Strategy Lead at PASTPRESENTFUTURE.COM
January 1, 2018 - January 1, 2020App prototyping, iOS and Android app content based on content strategy and keyword research for Real estate agencies in Geneva, accounting firms, United Nations, NOBU. Always-on strategy creation, SEO / SEM for the 10+ YouTube channels. Supervised internal / external media content production, blog posts, articles. Clients: Tribo App, United Nations, NOBU, Berney Associes, Real Estate Firms. Increased website conversion rates by 28% through landing page A/B testing. 20% increase in organic ranking. More than 200,000 app downloads on iOS and Android.
Education
Data-Driven Content Marketing MicroDegree at University of Chicago
January 1, 2020 - December 31, 2020BA Business Administration at Sunderland University
January 11, 2030 - February 8, 2026Data-Driven Content Marketing MicroDegree at University of Chicago
January 11, 2030 - January 1, 2020Bachelor of Business Administration at Sunderland University
January 11, 2030 - March 4, 2026Qualifications
HubSpot Inbound Marketing Certification
January 1, 2022 - February 8, 2026HubSpot Inbound Marketing Certification
January 1, 2022 - March 4, 2026Industry Experience
Non-Profit Organization, Media & Entertainment, Real Estate & Construction, Software & Internet, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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