Celina Liao

Marketing Intern, Personal Workspace Solutions at Logitech

Led and managed 26 campus-based Key Opinion Consumers (KOCs) to promote products on digital platforms, generating $40K+ CAD in sales within seven months (YOY +447%), and earning an average leadership satisfaction score of 9.94/10. Acted as a bridge between marketing, sales, and product teams by developing sales enablement materials (sales kits, product positioning, and launch assets) used by field sales and e-commerce channels. Oversaw Facebook social media content, achieving 4K likes and 2K comments in one product promoting post through strategic engagement planning. Contributed to the Mx Creative Console product launch by aligning messaging, value propositions, and digital assets to ensure consistent customer experience across channels.

Kiehl’s Campus Ambassador at L’Oréal Taipei

Designed Instagram social posts and Reels to promote beauty products, reaching 10K+ impressions and 100 comments in a week. Gathered customer feedback and product reactions during live sessions and social campaigns, providing insights to optimize product positioning and promotional strategy.

Dentsu MBC Creative Intern at Dentsu Taipei

Determined the new character IP positioning for the Japanese brand YKKAP to increase its younger customer base. Devised an integrated marketing campaign for Lay’s, including creative packaging concepts, event planning, and celebrity collaboration ideas, ensuring alignment with brand positioning and client objectives across multiple touchpoints.