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Hi, I’m Maciej, a strategic brand and marketing leader with 8+ years’ experience driving growth for global FMCG and QSR brands, including McDonald’s and PepsiCo. I’ve built insight-led brand platforms and delivered 360° campaigns across TV, digital, social and retail environments to deliver measurable business impact. I’m a collaborative and creative partner who works closely with creative, media and production teams to translate client objectives into clear briefs and big, culturally relevant ideas. Based in Sydney, I’m open to contract, freelance, or agency roles and eager to connect with brands seeking growth through integrated, data-informed storytelling.…Hi, I’m Maciej, a strategic brand and marketing leader with 8+ years’ experience driving growth for global FMCG and QSR brands, including McDonald’s and PepsiCo. I’ve built insight-led brand platforms and delivered 360° campaigns across TV, digital, social and retail environments to deliver measurable business impact. I’m a collaborative and creative partner who works closely with creative, media and production teams to translate client objectives into clear briefs and big, culturally relevant ideas. Based in Sydney, I’m open to contract, freelance, or agency roles and eager to connect with brands seeking growth through integrated, data-informed storytelling.

Maciej Chomzynski

Brand Strategist, Marketing Strategist, Marketing Consultant, +7

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Hi, I’m Maciej, a strategic brand and marketing leader with 8+ years’ experience driving growth for global FMCG and QSR brands, including McDonald’s and PepsiCo. I’ve built insight-led brand platforms and delivered 360° campaigns across TV, digital, social and retail environments to deliver measurable business impact. I’m a collaborative and creative partner who works closely with creative, media and production teams to translate client objectives into clear briefs and big, culturally relevant ideas. Based in Sydney, I’m open to contract, freelance, or agency roles and eager to connect with brands seeking growth through integrated, data-informed storytelling.…Hi, I’m Maciej, a strategic brand and marketing leader with 8+ years’ experience driving growth for global FMCG and QSR brands, including McDonald’s and PepsiCo. I’ve built insight-led brand platforms and delivered 360° campaigns across TV, digital, social and retail environments to deliver measurable business impact. I’m a collaborative and creative partner who works closely with creative, media and production teams to translate client objectives into clear briefs and big, culturally relevant ideas. Based in Sydney, I’m open to contract, freelance, or agency roles and eager to connect with brands seeking growth through integrated, data-informed storytelling.

Available to hire

Hi, I’m Maciej, a strategic brand and marketing leader with 8+ years’ experience driving growth for global FMCG and QSR brands, including McDonald’s and PepsiCo. I’ve built insight-led brand platforms and delivered 360° campaigns across TV, digital, social and retail environments to deliver measurable business impact.

I’m a collaborative and creative partner who works closely with creative, media and production teams to translate client objectives into clear briefs and big, culturally relevant ideas. Based in Sydney, I’m open to contract, freelance, or agency roles and eager to connect with brands seeking growth through integrated, data-informed storytelling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Polish

Fluent

Work Experience

Senior Brand Manager/Brand Manager at McDonald's (Poland)

November 1, 2021 - December 31, 2025

Led end-to-end brand and campaign strategy for McDonald's Poland, managing multi-million dollar budgets. Developed and delivered 360° campaigns across TV, digital, social, in-store, influencers and talents, including new product launches to drive sales, strengthen brand equity, and app growth. Drove cross-functional collaboration across media, insights, agencies and operations. Optimized campaign performance using consumer insights and performance data. Worked closely with senior leadership and global brand teams in a matrix organization. Key achievements included leading the second most impactful campaign in McDonald's Poland history (sales, market share, brand equity, app growth) and earning 1 Gold Effie and 2 Silver Effies; led the McCrispy launch campaign (Silver Effie) and was recognized as Employee of the Year 2024 for leadership and commercial impact.

Brand Manager/Junior Brand Manager at Pepsico - Doritos, Lay's (Poland)

September 1, 2019 - October 31, 2021

Led integrated marketing initiatives for global FMCG brands, managing multi-million budgets. Delivered 360° campaigns across TV, digital, social, in-store and influencer marketing . Worked closely with senior leadership, global and regional team, sales teams and key retail partners. Key achievements included delivering record value share of market and brand penetration growth.

Assistant Brand Manager at PepsiCo - Lay's (Poland)

December 1, 2017 - August 31, 2019

Key achievements included receiving PepsiCo Star Award (2018) – recognition for outstanding commercial performance.

Marketing Coordinator at PepsiCo (Poland)

September 1, 2017 - November 30, 2017

Senior Brand Manager at McDonald's

March 1, 2024 - December 31, 2025

Led the 2nd most impactful McDonald’s Poland campaign in history, delivering 360° activation across TV, digital, social, in-store and influencer channels. Translated commercial objectives into clear creative briefs and brand platforms; partnered with creative, media and production agencies to deliver culturally relevant big ideas. Collaborated cross-functionally with CRM, operations and global HQ teams; optimized campaign effectiveness through performance data and consumer learnings. Recognized for outstanding impact and contributions to brand growth.

Brand Manager at McDonald's

November 1, 2021 - February 29, 2024

Led brand and campaign strategy for McDonald's Poland, managing multi-million marketing budgets and delivering high-impact integrated campaigns across ATL, digital, social, in-store and influencer channels. Translated commercial objectives into clear creative briefs and brand platforms; partnered with creative, media and production agencies to produce culturally relevant ideas. Worked cross-functionally with sales, CRM, operations and global HQ teams; optimized campaign effectiveness through performance data and consumer insights. Achievements include awards for campaign excellence and recognition as Employee of the Year 2024.

Lead Brand and Campaign Strategy at Lay’s / Doritos (PepsiCo)

September 1, 2019 - October 31, 2021

Led integrated marketing strategy and campaign development for global FMCG snack brands. Delivered 360° campaigns across ATL, digital, retail and influencer ecosystems; collaborated closely with sales teams and key retail partners to drive category growth. Managed cross-functional stakeholders and agency partners; contributed to record value share and penetration growth.

Assistant Brand Manager at Lay’s (PepsiCo)

December 1, 2017 - August 31, 2019

Supported brand management for Lay’s, coordinating campaigns, trade marketing and product launch initiatives; collaborated with sales and agency partners to deliver growth and brand equity.

Marketing Coordinator at PepsiCo

September 1, 2017 - November 30, 2017

Coordinated marketing materials and supported campaign execution for PepsiCo brands; assisted across ATL and in-store activities and partnered with cross-functional teams to ensure timely delivery of campaigns.