Maciej Chomzynski
Hi, I’m Maciej, a strategic brand and marketing leader with 8+ years’ experience driving growth for global FMCG and QSR brands, including McDonald’s and PepsiCo.
About
Hi, I’m Maciej, a strategic brand and marketing leader with 8+ years’ experience driving growth for global FMCG and QSR brands, including McDonald’s and PepsiCo. I’ve built insight-led brand platforms and delivered 360° campaigns across TV, digital, social and retail environments to deliver measurable business impact.
I’m a collaborative and creative partner who works closely with creative, media and production teams to translate client objectives into clear briefs and big, culturally relevant ideas. Based in Sydney, I’m open to contract, freelance, or agency roles and eager to connect with brands seeking growth through integrated, data-informed storytelling.
- 8 years' experience
- Joined February 2026
Languages
- EnglishFluent
- PolishFluent
Industry experience
- Consumer Goods
- Retail
- Media & Entertainment
- Professional Services
- Travel & Hospitality
More experts in Sydney, Australia
- Brand Designers for hire in Sydney, Australia
- Brand Strategists for hire in Sydney, Australia
- Content Creators for hire in Sydney, Australia
- Content Producers for hire in Sydney, Australia
- Creative Directors for hire in Sydney, Australia
- Growth Marketers for hire in Sydney, Australia
- Marketers for hire in Sydney, Australia
- Marketing Consultants for hire in Sydney, Australia
- Marketing Strategists for hire in Sydney, Australia
- Product Marketers for hire in Sydney, Australia
Work experience· 9 roles
Led the 2nd most impactful McDonald’s Poland campaign in history, delivering 360° activation across TV, digital, social, in-store and influencer channels. Translated commercial objectives into clear creative briefs and brand platforms; partnered with creative, media and production agencies to deliver culturally relevant big ideas. Collaborated cross-functionally with CRM, operations and global HQ teams; optimized campaign effectiveness through performance data and consumer learnings. Recognized for outstanding impact and contributions to brand growth.
Led brand and campaign strategy for McDonald's Poland, managing multi-million marketing budgets and delivering high-impact integrated campaigns across ATL, digital, social, in-store and influencer channels. Translated commercial objectives into clear creative briefs and brand platforms; partnered with creative, media and production agencies to produce culturally relevant ideas. Worked cross-functionally with sales, CRM, operations and global HQ teams; optimized campaign effectiveness through performance data and consumer insights. Achievements include awards for campaign excellence and recognition as Employee of the Year 2024.
Led end-to-end brand and campaign strategy for McDonald's Poland, managing multi-million dollar budgets. Developed and delivered 360° campaigns across TV, digital, social, in-store, influencers and talents, including new product launches to drive sales, strengthen brand equity, and app growth. Drove cross-functional collaboration across media, insights, agencies and operations. Optimized campaign performance using consumer insights and performance data. Worked closely with senior leadership and global brand teams in a matrix organization. Key achievements included leading the second most impactful campaign in McDonald's Poland history (sales, market share, brand equity, app growth) and earning 1 Gold Effie and 2 Silver Effies; led the McCrispy launch campaign (Silver Effie) and was recognized as Employee of the Year 2024 for leadership and commercial impact.
Education
Certifications and awards
Hire Maciej Chomzynski today
Post a job and invite Maciej, or contact them directly. No hidden commission.