Hi! I'm Adele, a passionate Conversion Rate Optimization expert based in Vilnius, Lithuania. With years of experience in e-commerce analytics and user behavior analysis, I've dedicated myself to helping businesses grow through effective experimentation and strategic design improvements. I'm always excited to collaborate with cross-functional teams to create seamless user experiences. Outside of my professional life, I'm constantly exploring new trends in digital marketing and UX design. I love leveraging data to inform decisions and craft high-impact projects. When I’m not optimizing websites, you might find me diving into a good book or binge-watching the latest series. Let's connect and start a conversation!

Hi! I'm Adele, a passionate Conversion Rate Optimization expert based in Vilnius, Lithuania. With years of experience in e-commerce analytics and user behavior analysis, I've dedicated myself to helping businesses grow through effective experimentation and strategic design improvements. I'm always excited to collaborate with cross-functional teams to create seamless user experiences. Outside of my professional life, I'm constantly exploring new trends in digital marketing and UX design. I love leveraging data to inform decisions and craft high-impact projects. When I’m not optimizing websites, you might find me diving into a good book or binge-watching the latest series. Let's connect and start a conversation!

Available to hire

Hi! I’m Adele, a passionate Conversion Rate Optimization expert based in Vilnius, Lithuania. With years of experience in e-commerce analytics and user behavior analysis, I’ve dedicated myself to helping businesses grow through effective experimentation and strategic design improvements. I’m always excited to collaborate with cross-functional teams to create seamless user experiences.

Outside of my professional life, I’m constantly exploring new trends in digital marketing and UX design. I love leveraging data to inform decisions and craft high-impact projects. When I’m not optimizing websites, you might find me diving into a good book or binge-watching the latest series. Let’s connect and start a conversation!

See more

Experience Level

Expert
Expert
Intermediate

Language

Lithuanian
Fluent
English
Advanced

Work Experience

CRO Lead | E-commerce CRO Specialist at Kilo Health
May 1, 2023 - Present
Lead a team of CRO specialists and UX/UI designers to drive product growth through experimentation. Collaborate with stakeholders to improve website experience. Plan, run, and analyze A/B tests to optimize engagement and conversion rates. Coordinate website improvements with developers.
Ad & CRO Specialist at ZEDGE
January 1, 2022 - May 1, 2023
Maximize revenue by optimizing conversion flows and ad inventory across desktop and mobile. Collaborate closely with UI/UX, product, and development teams to improve user experience and experiment with ad and CRO strategies.
Ad Operations Analyst at Oddschecker Global Media
August 1, 2012 - January 1, 2022
Set up affiliate campaigns and banners in Google Ad Manager, integrating tracking via Google Tag Manager. Analyze campaign performance and generate detailed reports.

Education

Front-End Development Advanced Studies at CodeAcademy
January 1, 2021 - January 1, 2022
International Marketing and Management at Newcastle University
January 1, 2017 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet

Experience Level

Expert
Expert
Intermediate

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