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Hi! I'm Adele, a passionate Conversion Rate Optimization expert based in Vilnius, Lithuania.

About

Hi! I’m Adele, a passionate Conversion Rate Optimization expert based in Vilnius, Lithuania. With years of experience in e-commerce analytics and user behavior analysis, I’ve dedicated myself to helping businesses grow through effective experimentation and strategic design improvements. I’m always excited to collaborate with cross-functional teams to create seamless user experiences.

Outside of my professional life, I’m constantly exploring new trends in digital marketing and UX design. I love leveraging data to inform decisions and craft high-impact projects. When I’m not optimizing websites, you might find me diving into a good book or binge-watching the latest series. Let’s connect and start a conversation!

  • 14 years' experience
  • Joined February 2026

Languages

  • LithuanianFluent
  • EnglishAdvanced

Industry experience

  • Software & Internet

Work experience

CRO Lead | E-commerce CRO Specialist · Kilo HealthMay 2023 – Present · 3 yrs 7 mos

Lead a team of CRO specialists and UX/UI designers to drive product growth through experimentation. Collaborate with stakeholders to improve website experience. Plan, run, and analyze A/B tests to optimize engagement and conversion rates. Coordinate website improvements with developers.

Ad & CRO Specialist · ZEDGEJan 2022 – May 2023 · 1 yr 5 mos

Maximize revenue by optimizing conversion flows and ad inventory across desktop and mobile. Collaborate closely with UI/UX, product, and development teams to improve user experience and experiment with ad and CRO strategies.

Ad Operations Analyst · Oddschecker Global MediaAug 2012 – Jan 2022 · 9 yrs 6 mos

Set up affiliate campaigns and banners in Google Ad Manager, integrating tracking via Google Tag Manager. Analyze campaign performance and generate detailed reports.

Education

Front-End Development Advanced Studies · CodeAcademy2021 – 2022
International Marketing and Management · Newcastle University2017 – 2020

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