I’m Leticia Guastoni, a graphic and UX/UI designer based in Vienna, with a strong focus on visual systems, user experience, and brand-consistent digital design. I love turning concepts into clear layouts, from marketing presentations and print-ready artwork to UI flows and responsive web design. Across my experience, I’ve collaborated with creative teams and clients to deliver on-time work with a high design-quality standard—whether that meant designing social media and motion-style assets, supporting rebranding and guidelines, or producing catalog and print files. I also enjoy exploring modern tools and trends (including generative AI) while keeping the final output practical, polished, and ready for real-world use.…

Leticia Guastoni

I’m Leticia Guastoni, a graphic and UX/UI designer based in Vienna, with a strong focus on visual systems, user experience, and brand-consistent digital design. I love turning concepts into clear layouts, from marketing presentations and print-ready artwork to UI flows and responsive web design. Across my experience, I’ve collaborated with creative teams and clients to deliver on-time work with a high design-quality standard—whether that meant designing social media and motion-style assets, supporting rebranding and guidelines, or producing catalog and print files. I also enjoy exploring modern tools and trends (including generative AI) while keeping the final output practical, polished, and ready for real-world use.…

Available to hire

I’m Leticia Guastoni, a graphic and UX/UI designer based in Vienna, with a strong focus on visual systems, user experience, and brand-consistent digital design. I love turning concepts into clear layouts, from marketing presentations and print-ready artwork to UI flows and responsive web design.

Across my experience, I’ve collaborated with creative teams and clients to deliver on-time work with a high design-quality standard—whether that meant designing social media and motion-style assets, supporting rebranding and guidelines, or producing catalog and print files. I also enjoy exploring modern tools and trends (including generative AI) while keeping the final output practical, polished, and ready for real-world use.

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Advanced
Italian
Advanced
German
Beginner

Work Experience

Graphic and UX/UI Designer at Dots.eco
June 1, 2023 - Present
Remote position focusing on social media design, planning and coordination; GIFs and basic video animation; UX/UI design; Marketing presentations decks; Print design (stickers, cards, magnets, brochures); Design concept from scratch; Photography retouch; Rebranding and book guidelines.
Art Director and Designer at Merchadise
January 1, 2023 - Present
Led and coordinated a creative team (7+ people), assigning projects and ensuring on-time delivery. Supervised design quality and managed communication and feedback with clients. Produced catalogs and print-ready artwork for the U.S. apparel decoration market, ensuring files were compliant and ready for production while maintaining strong design consistency.
Art Director and Designer at Merchadise
January 1, 2022 - May 31, 2023
Managed and coordinated a creative team of 7+ people, assigning projects and ensuring on-time delivery. Supervised design quality and supported client communication with feedback loops. Produced catalog and print-ready artwork for the U.S. apparel decoration market.
Graphic Designer (In-house) at Grupo PM
January 1, 2019 - January 1, 2019
Developed and adapted advertising campaign concepts according to brand guidelines. Prepared print-ready files following established aesthetics and created digital marketing design for social media and online platforms.
Graphic Designer at Grupo PM
January 1, 2019 - December 31, 2019
Concept development and adaptation of advertising campaigns according to brand guidelines; print-ready files; digital marketing design for social media and online platforms.
Part-time Freelance Graphic Designer at Big Life Journal
January 1, 2019 - December 31, 2019
Creation of print-ready lettering artwork aligned with editorial guidelines; design from scratch to final layout.
Advertising Campaign Designer at Grupo PM
January 1, 2019 - December 31, 2019
Concept development and adaptation of advertising campaigns according to brand guidelines; Preparation of print-ready files following established aesthetics; Digital marketing design for social media and online platforms.
Graphic Designer (Freelance) at Big Life Journal
January 1, 2019 - December 31, 2019
Part-time freelance graphic designer; Print-ready lettering artwork aligned with editorial guidelines; Design from scratch to final layout.
Graphic Designer and Content Manager at Dupai Academy
January 1, 2019 - December 31, 2019
Content creation, management, and design for social media feed, ensuring brand consistency and audience engagement.
Art Director and Designer at Merchadise
January 1, 2019 - January 1, 2022
Management and coordination of a creative team (+7 people), assigning projects and ensuring on-time delivery; Design quality supervision; Communication and feedback with clients; Catalogs and print-ready artwork production for the U.S. apparel decoration market.
Freelance Graphic Designer at Big Life Journal
January 1, 2018 - December 31, 2018
Part-time freelance creation of print-ready lettering artwork aligned with editorial guidelines, from design to final layout delivery.
Designer (Print/Sticker Materials and Retouch) at Skin Factory
January 1, 2014 - December 31, 2017
In-house full-time role designing and producing sticker materials for phone covers and institutional communication brochures. Handled photography retouch and created print-ready layouts. Tools included Adobe Photoshop, Illustrator, InDesign, AfterEffects, Figma, Canva, and Midjourney; supported coordination with Trello, Slack, and ChatGPT.
Designer at Skin Factory
January 1, 2014 - December 31, 2017
Design and print stickers materials for cover phones; Institutional communication brochures; Photography retouch.
Graphic and UX/UI Designer at Dots.eco
January 1, 2013 - Present
Designed and supported marketing and product visuals, including social media design, planning and coordination (GIFs and basic video animation), UX/UI design work, and marketing presentation decks. Produced print-ready materials such as stickers, cards, magnets and brochures, from initial design concept through final delivery. Contributed to rebranding and book guidelines, and performed photography retouching to ensure consistent, polished outputs.
Freelance Illustrator at Fanatic Studio
January 1, 2013 - December 31, 2013
Digital illustration development based on client briefings; adaptation of artwork to multiple formats for the Colombian international banking market.
Graphic Designer (Freelance) at Fanatic Studio
January 1, 2013 - December 31, 2013
Digital illustration development based on client briefings; Adaptation of artwork to multiple formats for use in the Colombian international banking market.

Education

Bachelor's degree in Visual Communication Design at Universidad Nacional del Litoral, Argentina
January 11, 2030 - January 1, 2018
Scholarship at Fine Arts Faculty at Barcelona University, Spain
January 1, 2014 - February 9, 2026
The Seminar Lettering at Martina Flor
January 1, 2024 - December 31, 2024
UX/UI Design for Responsive Web Design at Domestika
February 1, 2023 - October 1, 2023
Principles of UX/UI Design at Coderhouse
January 1, 2021 - December 31, 2021
Responsive Web Design HTML5 and CSS at National Technological University, Argentina
January 1, 2019 - December 31, 2019
Digital Communication and Community Management at National Technological University, Argentina
January 1, 2019 - December 31, 2019
Social Media: how Media got social at Curtin University, Australia
January 1, 2019 - December 31, 2019
Basics of programming at Google (Online)
January 1, 2025 - February 9, 2026
Introduction to Generative AI at Google (Online)
February 1, 2025 - February 9, 2026
The Seminar Lettering at Martina Flor
January 1, 2024 - December 31, 2024
Bachelor’s degree in Visual Communication Design at Universidad Nacional del Litoral, Argentina
January 11, 2030 - January 1, 2018
Scholarship at Fine Arts Faculty, Barcelona University, Spain
January 11, 2030 - January 1, 2014
Bachelor’s degree in Visual Communication Design at Universidad Nacional del Litoral
January 1, 2018 - January 1, 2019
Scholarship at Fine Arts Faculty, Barcelona University
January 1, 2014 - January 1, 2014
Bachelor’s degree in Visual Communication Design at Universidad Nacional del Litoral
January 1, 2018 - January 1, 2019

Qualifications

Basics of programming
January 1, 2025 - February 9, 2026
Introduction to Generative AI
January 1, 2025 - February 9, 2026
Advanced Photoshop
January 11, 2030 - February 9, 2026
Digital collage on Photoshop: visual effects and composition
January 11, 2030 - February 9, 2026
The Seminar Lettering
January 1, 2024 - February 9, 2026
UX/UI Design for Responsive Web Design
January 1, 2023 - February 9, 2026
Principles of UX/UI Design
January 1, 2021 - February 9, 2026
Responsive Web Design HTML5 and CSS
January 1, 2019 - February 9, 2026
Digital Communication and Community Management
January 1, 2019 - February 9, 2026
Social Media: how Media got social
January 1, 2019 - February 9, 2026
Scholarship
January 1, 2014 - February 9, 2026
Introduction to Generative AI (Online Google course)
June 1, 2023 - September 23, 2026
Advanced Photoshop (Domestika course by Carles Marsal)
January 11, 2030 - September 23, 2026
Digital Collage on Photoshop: Visual Effects and Composition (Domestika course by Nick Pedersen)
January 11, 2030 - September 23, 2026
UX/UI Design for Responsive Web Design (Domestika course)
February 1, 2020 - October 1, 2020
Principles of UX/UI Design (Coderhouse)
January 1, 2021 - September 23, 2026
The Seminar Lettering (by Martina Flor)
January 1, 2024 - January 1, 2024
Responsive Web Design HTML5 and CSS (National Technological University, Argentina)
January 1, 2019 - September 23, 2026
Digital Communication and Community Management (National Technological University, Argentina)
January 1, 2019 - September 23, 2026
Social Media: how Media got social (Curtin University, Australia)
January 1, 2019 - September 23, 2026
Digital Communication and Community Management course (National Technological University, Argentina)
January 1, 2019 - September 23, 2026
Online course: Introduction to Generative AI (Google)
June 1, 2023 - September 23, 2026
Online course: Advanced Photoshop (Domestika, by Carles Marsal)
January 11, 2030 - September 23, 2026
Online course: Digital collage on Photoshop: visual effects and composition (Domestika, by Nick Pedersen)
January 11, 2030 - September 23, 2026
Online course: UX/UI Design for Responsive Web Design (Domestika)
February 1, 2023 - October 1, 2023
Online course: Responsive Web Design HTML5 and CSS (National Technological University, Argentina)
January 1, 2019 - September 23, 2026
Digital Communication and Community Management course (National Technological University, Argentina)
January 1, 2019 - September 23, 2026
Social Media: how Media got social (Curtin University, Australia)
January 1, 2019 - September 23, 2026
Principles of UX/UI Design (Coderhouse)
January 1, 2021 - September 23, 2026
The Seminar Lettering (by Martina Flor)
January 1, 2020 - January 1, 2020
Scholarship at Fine Arts Faculty (Barcelona University, Spain)
January 1, 2014 - December 31, 2014

Industry Experience

Media & Entertainment, Software & Internet, Education, Professional Services, Manufacturing, Retail, Computers & Electronics

Skills

Experience Level