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I'm Anna Lukenda, an award-winning Art Director and Photographer with over 15 years of experience in branding, graphic design, photography, and art direction. I help brands build strong visual identities and craft campaigns that translate across digital and print, while keeping a collaborative, human-centered approach. Beyond client work, I mentor women entrepreneurs and lead workshops on visual identity and brand photography, sharing practical insights from real-world projects and helping others grow their creative capabilities.…I'm Anna Lukenda, an award-winning Art Director and Photographer with over 15 years of experience in branding, graphic design, photography, and art direction. I help brands build strong visual identities and craft campaigns that translate across digital and print, while keeping a collaborative, human-centered approach. Beyond client work, I mentor women entrepreneurs and lead workshops on visual identity and brand photography, sharing practical insights from real-world projects and helping others grow their creative capabilities.

Anna Lukenda

Art Director, Photographer, Creative Director, +2

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I'm Anna Lukenda, an award-winning Art Director and Photographer with over 15 years of experience in branding, graphic design, photography, and art direction. I help brands build strong visual identities and craft campaigns that translate across digital and print, while keeping a collaborative, human-centered approach. Beyond client work, I mentor women entrepreneurs and lead workshops on visual identity and brand photography, sharing practical insights from real-world projects and helping others grow their creative capabilities.…I'm Anna Lukenda, an award-winning Art Director and Photographer with over 15 years of experience in branding, graphic design, photography, and art direction. I help brands build strong visual identities and craft campaigns that translate across digital and print, while keeping a collaborative, human-centered approach. Beyond client work, I mentor women entrepreneurs and lead workshops on visual identity and brand photography, sharing practical insights from real-world projects and helping others grow their creative capabilities.

Available to hire

I’m Anna Lukenda, an award-winning Art Director and Photographer with over 15 years of experience in branding, graphic design, photography, and art direction. I help brands build strong visual identities and craft campaigns that translate across digital and print, while keeping a collaborative, human-centered approach.

Beyond client work, I mentor women entrepreneurs and lead workshops on visual identity and brand photography, sharing practical insights from real-world projects and helping others grow their creative capabilities.

Skills

Photo

Brand Identity

Logo

Experience Level

Photo

Expert

Brand Identity

Expert

Logo

Expert

Language

Bosnian

Fluent

English

Fluent

German

Beginner

Work Experience

Art Director & Photographer at aL studio

January 1, 2011 - Present

Developed visual identities and provided creative direction for branding and photography projects. Specialized in brand and portrait photography with expertise in high-end retouching. Created digital content tailored for social media and campaigns across digital and offline channels.

Art Director & Lead Designer at Sarajevo Photography Festival

January 1, 2022 - Present

Designed the festival’s complete visual identity, including logo, posters, program materials, signage, and social media campaigns. Created all printed and digital materials for the festival, ensuring consistent and high-impact visual communication across all channels. Collaborated with the festival team and external partners to deliver a cohesive brand experience.

Art Director & Creative Designer at AS Holding

January 1, 2016 - January 1, 2023

Led and mentored junior designers and external creative teams. Designed original concepts for branding, packaging, and marketing campaigns. Directed digital and outdoor advertising campaigns. Supervised print processes for product packaging and advertising.

Co-founder & Creative Director at grup.a LATIVA

January 1, 2011 - January 1, 2015

Managed design and production processes in furniture and interior design. Coordinated on-site teams and furniture manufacturers.

Founder & Creative Director at MOA baggeek [fashion brand]

January 1, 2011 - Present

Built a unique fashion brand with full responsibility for design, photography, and production. Directed creative collaborations and mentored external associates.

Art Director at ECOU

January 1, 2009 - January 1, 2011

Led development of visual identity concepts and high-profile presentations. Oversaw creative direction and supervised printing processes.