AL

Anna Lukenda

Available to hire

I'm Anna Lukenda, an award-winning Art Director and Photographer with over 15 years of experience in branding, graphic design, photography, and art direction.

About

I’m Anna Lukenda, an award-winning Art Director and Photographer with over 15 years of experience in branding, graphic design, photography, and art direction. I help brands build strong visual identities and craft campaigns that translate across digital and print, while keeping a collaborative, human-centered approach.

Beyond client work, I mentor women entrepreneurs and lead workshops on visual identity and brand photography, sharing practical insights from real-world projects and helping others grow their creative capabilities.

  • 17 years' experience
  • Joined February 2026

Languages

  • BosnianFluent
  • EnglishFluent
  • GermanBeginner

Industry experience

  • Media & Entertainment
  • Professional Services
  • Education

Work experience· 6 roles

Art Director & Lead Designer · Sarajevo Photography FestivalJan 2022 – Present · 4 yrs 11 mos

Designed the festival’s complete visual identity, including logo, posters, program materials, signage, and social media campaigns. Created all printed and digital materials for the festival, ensuring consistent and high-impact visual communication across all channels. Collaborated with the festival team and external partners to deliver a cohesive brand experience.

Art Director & Creative Designer · AS HoldingJan 2016 – Jan 2023 · 7 yrs 1 mo

Led and mentored junior designers and external creative teams. Designed original concepts for branding, packaging, and marketing campaigns. Directed digital and outdoor advertising campaigns. Supervised print processes for product packaging and advertising.

Founder & Creative Director · MOA baggeek [fashion brand]Jan 2011 – Present · 15 yrs 11 mos

Built a unique fashion brand with full responsibility for design, photography, and production. Directed creative collaborations and mentored external associates.

Co-founder & Creative Director · grup.a LATIVAJan 2011 – Jan 2015 · 4 yrs 1 mo
Art Director & Photographer · aL studioJan 2011 – Present · 15 yrs 11 mos
Art Director · ECOUJan 2009 – Jan 2011 · 2 yrs 1 mo

Education

Master in Graphic Design · Academy of Fine Arts, Sarajevo2008 – 2009
Academic Graphic Designer · Academy of Fine Arts, Sarajevo2004 – 2008

Certifications and awards

BizUp Program Mentor (Foundation 787)2022 – 2025
Workshop Leader – Frankfurt School of Finance and Management2022 – 2023
Workshop Leader – IdenTIty Program for Women Entrepreneurs2021 – 2026
Mentor – UN Women Entrepreneurship Expo, Europe & Central Asia2021 – 2026

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