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I am a digital optimisation specialist with over 10 years of experience in driving tangible business results through conversion rate optimisation, A/B testing, and personalisation. My journey has allowed me to collaborate across various teams, enhancing user experience and ensuring continuous website performance improvements. I enjoy leveraging analytics to inform strategies and drive growth.…

Gaurav Arora

Conversion Rate Optimization Expert, Digital Marketer, Performance Marketer, +2

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I am a digital optimisation specialist with over 10 years of experience in driving tangible business results through conversion rate optimisation, A/B testing, and personalisation. My journey has allowed me to collaborate across various teams, enhancing user experience and ensuring continuous website performance improvements. I enjoy leveraging analytics to inform strategies and drive growth.…

Available to hire

I am a digital optimisation specialist with over 10 years of experience in driving tangible business results through conversion rate optimisation, A/B testing, and personalisation. My journey has allowed me to collaborate across various teams, enhancing user experience and ensuring continuous website performance improvements. I enjoy leveraging analytics to inform strategies and drive growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Adobe Target Consultant at 120 Feet

April 1, 2020 - Present

Own the end-to-end testing lifecycle for multiple clients across Adobe Experience Cloud. Configure and launch A/B and multivariate tests, including single-page checkout optimisations. Define and implement segmentation strategies and personalisation rules using Adobe Target. Collaborate with clients to define optimisation goals, KPIs, and reporting plans. Build custom experiences using CSS and JavaScript in Target.

CRO Optimisation Strategist at Bose UK/Europe

January 1, 2019 - January 1, 2020

Led CRO initiatives focused on improving funnel performance across EU domains. Designed and executed A/B and multivariate tests via Adobe Target. Worked with UX, UI, and Dev teams to align testing with user journey insights. Created UX/UI prototypes and mockups using Axure and front-end code.

Target Consultant at Telegraph Media Group

July 1, 2017 - December 1, 2018

Migrated CRO stack from Optimizely to Adobe Target. Configured Adobe Launch/DTM for data and event tracking. Delivered end-to-end test configuration and training for internal teams. Integrated AAM and Adobe Analytics for real-time targeting.

Target Consultant at Tech Rain

April 1, 2017 - July 1, 2017

Supported Adobe Target implementation and experimentation. Contributed to usability improvement and frontend personalisation.

Optimisation Architect at Tesco PLC

October 1, 2011 - March 1, 2017

Executed web optimisation strategies using Adobe Target, A4T, and analytics. Led development of responsive templates and modules. Built SPA prototypes and validated search experiences.