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I am a creative and strategy-driven Senior Graphic Designer and Design Manager with 5+ years of experience delivering brand-focused design solutions across digital, print, and UI/UX platforms. I excel at shaping visual direction, leading design teams, and creating high-impact campaigns for global brands. I specialize in branding, digital marketing, storytelling, and user-centered design, with a proven ability to boost engagement, drive brand consistency, and mentor junior designers. I’m excited to contribute to design leadership and creative strategy in the UAE market.…I am a creative and strategy-driven Senior Graphic Designer and Design Manager with 5+ years of experience delivering brand-focused design solutions across digital, print, and UI/UX platforms. I excel at shaping visual direction, leading design teams, and creating high-impact campaigns for global brands. I specialize in branding, digital marketing, storytelling, and user-centered design, with a proven ability to boost engagement, drive brand consistency, and mentor junior designers. I’m excited to contribute to design leadership and creative strategy in the UAE market.

AASHI ARSHAD SIDDIQUI

Graphic Designer, UI Designer, UX Designer, +2

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I am a creative and strategy-driven Senior Graphic Designer and Design Manager with 5+ years of experience delivering brand-focused design solutions across digital, print, and UI/UX platforms. I excel at shaping visual direction, leading design teams, and creating high-impact campaigns for global brands. I specialize in branding, digital marketing, storytelling, and user-centered design, with a proven ability to boost engagement, drive brand consistency, and mentor junior designers. I’m excited to contribute to design leadership and creative strategy in the UAE market.…I am a creative and strategy-driven Senior Graphic Designer and Design Manager with 5+ years of experience delivering brand-focused design solutions across digital, print, and UI/UX platforms. I excel at shaping visual direction, leading design teams, and creating high-impact campaigns for global brands. I specialize in branding, digital marketing, storytelling, and user-centered design, with a proven ability to boost engagement, drive brand consistency, and mentor junior designers. I’m excited to contribute to design leadership and creative strategy in the UAE market.

Available to hire

I am a creative and strategy-driven Senior Graphic Designer and Design Manager with 5+ years of experience delivering brand-focused design solutions across digital, print, and UI/UX platforms. I excel at shaping visual direction, leading design teams, and creating high-impact campaigns for global brands.

I specialize in branding, digital marketing, storytelling, and user-centered design, with a proven ability to boost engagement, drive brand consistency, and mentor junior designers. I’m excited to contribute to design leadership and creative strategy in the UAE market.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Hindi

Advanced

Work Experience

Senior Graphic Designer – Marketing Team at Zomato

January 1, 2025 - Present

Creative Direction & Branding: Spearheaded visual strategy and design execution for Zomato's high-impact marketing campaigns, ensuring brand consistency and market resonance. Digital Design & Engagement: Developed cohesive brand visuals across web, mobile, and social media platforms to boost visibility and user engagement. Cross-Functional Collaboration: Partnered with content strategists and performance marketing teams to align creative assets with campaign objectives and performance metrics.

Design Manager (Brand) at NUUK

January 1, 2024 - January 1, 2025

Brand Strategy & Creative Leadership: Directed brand design strategy and end-to-end execution, elevating visual identity and positioning. Storytelling: Curated consistent, impactful brand narratives across digital & physical touchpoints to strengthen audience engagement & recognition.

Senior Art Executive at FoxyMoron (Zoo Media)

January 1, 2023 - January 1, 2024

Campaign Execution: Orchestrated creative campaigns for brands including Pulse, SanDisk, Chingles, and TVS, ensuring high-impact delivery and audience resonance. Creative Ideation & Strategy: Contributed to end-to-end campaign ideation and execution for Centre Fresh, shaping innovative concepts into compelling visual assets. Brand Engagement: Enhanced audience interaction and brand visibility through bold, consistent, and strategic visual storytelling.

Graphic Visualiser at Schbang

January 1, 2022 - January 1, 2023

Design Leadership & Brand Management: Lead designer for Inorbit Malls and its sub-brands, producing impactful visual campaigns that reinforced brand identity and consistency. Digital Design: Conceptualized and executed visual assets for digital platforms, social media, and in-mall promotions, boosting customer engagement. Client Collaboration & Campaign Alignment: Partnered with account managers and marketing teams to translate client briefs into compelling design solutions aligned with campaign objectives. Innovation & Storytelling: Introduced fresh design concepts and creative storytelling techniques to enhance brand recall and audience connection.

Graphic Designer at Dezinesquad

January 1, 2020 - January 1, 2021

Brand Identity & Visual Design: Developed complete visual identities and marketing collateral for clients including Health and Glow, BigBasket, and MakeMyTrip Dubai, ensuring strong brand consistency. Advertising: Designed high-performing ad creatives across print and digital platforms, enhancing client visibility and market impact. Digital-First Design & Storytelling: Produced user-centric, digital-first design solutions tailored to social media, websites, and online campaigns. Client Customization: Collaborated directly with clients to translate business objectives into tailored design strategies and creative assets.