Noura Nassreddine

Led targeted direct-to-consumer sales via in-store consultations, Instagram, and WhatsApp, driving monthly sales growth and boosting client loyalty. Managed end-to-end social media operations by curating and scheduling content calendars across Instagram and WhatsApp Business, resulting in a 40% increase in follower engagement and a 25% rise in online inquiries. Produced brand-aligned content and visual storytelling to highlight new collections and bespoke pieces, driving digital visibility and in-store footfall. Applied advanced product knowledge with tailored pitches to convert high-intent leads into high-value transactions, often surpassing weekly revenue targets. Coordinated seasonal campaigns and influencer partnerships with founders, enhancing brand presence during key retail periods. Analyzed content performance metrics and customer interaction trends to optimize social media strategies and inform future marketing initiatives. Strengthened CRM by maintaining consistent communicat

Launched a home-based pastry brand, overseeing concept development to product delivery. Managed pricing, client consultations, order management, and inventory. Leveraged Instagram as the primary marketing channel, growing audience engagement by 60% and increasing direct orders by 35%. Created tailored digital content to showcase signature items and seasonal offerings, enhancing visual branding and client retention. Produced custom desserts for weddings, corporate events, and large-scale functions under tight deadlines, delivering polished results and personalized service that fostered repeat business and word-of-mouth growth.