Drive revenue growth by managing Cedac102’s key client portfolio, developing customized sales strategies to increase deal size and client lifetime value; implement high-impact sales initiatives; identify new business opportunities; create tailored commercial offerings; execute data-driven advertising campaigns (Google Ads, Meta); negotiate profitable partnerships; expand revenue through cross-selling; plan corporate events and trade fairs; lead cross-functional collaboration to close strategic partnerships.

Client Partnerships & Revenue Strategy at Klépierre

September 1, 2023 - April 1, 2024

Led tenant and merchandising mix for Gran Reno, drove gallery occupancy and rental revenue; supported HQ revenue budgeting and strategy; oversaw KPI reporting; managed full-cycle B2B portfolio; conducted retail brand scouting and catchment analysis; integrated marketing and sales with digital campaigns to enhance tenant visibility; negotiated partnerships and optimized advertising investments; managed €1.8M budget; organized B2B and B2C events.

Digital Marketing & Growth Strategy at Hera Group

January 1, 2022 - August 1, 2023

Designed data-driven sales campaigns to optimize lead generation and retention; conducted sales analytics and KPI reporting; led A/B testing and cross-functional projects; managed SEO/SEM initiatives and UX/UI improvements to maximize website traffic and conversions; coordinated marketing, IT, and sales teams.

Digital Marketing & Sales Operation at 24Bottles

December 1, 2020 - January 1, 2022

Owned e-commerce channels, optimizing product positioning and pricing; designed UX/UI for landing pages; analyzed ROAS, LTV, CPA to drive profitability; managed Amazon Seller & Vendor accounts; collaborated with logistics to improve inventory and fulfillment; implemented SEO/SEM and led promotional campaigns.

Marketing & Business Development at Maserati

May 1, 2019 - July 1, 2020

Conducted market analysis and consumer behavior research to optimize sales strategies; supported sponsorship deals and experiential marketing; assisted in budget allocation and financial control (€1.3M); led partnerships with high-profile brand ambassadors to enhance luxury positioning.