I'm a junior digital marketer with hands-on experience in TikTok marketing, paid social campaigns, and short-form content optimization. I'm skilled in creating platform-native content, analyzing performance, and driving audience engagement through data-driven strategies. I'm passionate about music, creators, and social platforms, with a strong interest in Spotify and TikTok growth strategies.

France Lie Fils-Aimé

I'm a junior digital marketer with hands-on experience in TikTok marketing, paid social campaigns, and short-form content optimization. I'm skilled in creating platform-native content, analyzing performance, and driving audience engagement through data-driven strategies. I'm passionate about music, creators, and social platforms, with a strong interest in Spotify and TikTok growth strategies.

Available to hire

I’m a junior digital marketer with hands-on experience in TikTok marketing, paid social campaigns, and short-form content optimization.

I’m skilled in creating platform-native content, analyzing performance, and driving audience engagement through data-driven strategies. I’m passionate about music, creators, and social platforms, with a strong interest in Spotify and TikTok growth strategies.

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Language

French
Fluent
English
Advanced

Work Experience

Project Manager at Bouygues Telecom
January 1, 2023 - December 31, 2025
Created and optimized TikTok-native short-form content, leveraged trends, formats, and sound-based strategies to increase engagement and reach. Managed paid social campaigns on TikTok Ads and Meta, optimizing targeting, creatives, and performance to drive audience growth and engagement. Collaborated cross-functionally with marketing, sales, and content teams to refine digital marketing content and align with global marketing strategies.
Digital Marketing Project Manager at Internship, Montreal, Canada
January 1, 2025 - Present
Supported a 6-month digital marketing internship in Montreal, creating and optimizing content, coordinating campaigns, and assisting in performance measurement to support growth initiatives.
Digital Marketing Project Manager at Bouygues Telecom
January 1, 2020 - December 31, 2023
Created and optimized TikTok-native short-form content, leveraging trends, formats, and sound-based strategies to increase engagement and reach. Managed paid social campaigns on TikTok Ads and Meta, optimizing targeting, creatives, and performance to drive audience growth and engagement. Analyzed content and campaign performance (engagement, reach, CTR) using Google Analytics and Looker Studio to continuously optimize TikTok and paid social strategies.
Digital Marketing Project Manager at Internship (Canada – Montreal)
January 1, 2023 - January 1, 2025
Supported cross-functional teams in planning and executing a digital marketing project, with focus on TikTok marketing and paid social campaigns; contributed to content creation, performance tracking, and optimization.
Digital Marketing Project Manager - Internship at Montreal, Canada (Internship)
January 1, 2025 - June 1, 2025
Created and optimized TikTok-native short-form content, leveraging trends, formats, and sound-based strategies to increase engagement and reach. Managed paid social campaigns on TikTok Ads and Meta, optimizing targeting, creatives, and performance to drive audience growth and engagement.
Project Manager - Web Marketing at Bouygues Telecom
January 1, 2023 - January 1, 2025
Created and optimized TikTok-native short-form content, leveraging trends, formats, and sound-based strategies to increase engagement and reach. Managed paid social campaigns on TikTok Ads and Meta, optimizing targeting, creatives, and performance to drive audience growth and engagement.
Marketing Campaign Coordinator at Paris BTS HND - Negotiation & Customer Relationship Digitalization
January 1, 2020 - January 1, 2023
Developed and executed comprehensive PPC campaigns across Google Ads, Meta Ads, and Snapchat Ads to drive student recruitment leads. Assisted with the coordination and execution of digital marketing campaigns, ensuring timely delivery and alignment with global marketing strategies. Collaborated with marketing, sales, and content teams to refine digital marketing content.

Education

Bachelor at INSEEC
January 11, 2030 - February 9, 2026
BTS Negotiation & Customer Relationship at Paris
January 1, 2020 - December 31, 2022
Bachelor at SEEC Paris
January 11, 2030 - February 9, 2026
Master in E-Commerce Strategy at SUP DE PUB, Paris
January 1, 2023 - January 1, 2025
Bachelor's degree at INSEEC, Paris
January 11, 2030 - February 9, 2026
Master in E-commerce Strategy at Paris
January 1, 2023 - January 1, 2025

Qualifications

BTS Negotiation & Customer Relationship
January 11, 2030 - February 9, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Telecommunications, Education