Francesca Baldi

Specialized in the Mineral Water Industry. Conducted market research across multiple countries using CRM tools to identify business partners and distribution opportunities. Analyzed data to generate insights for product development, marketing, and expansion. Tracked industry trends, competitors, and consumer preferences to identify market opportunities. Prepared research reports and data-driven recommendations. Coordinated and oversaw team activities.

Led a marketing team to develop and execute brand strategies in health, nutrition, and cosmetics. Conducted market analysis to shape communication materials like social media campaigns and in-store marketing. Managed budgets and ensured timely execution of marketing plans to drive growth and brand awareness. Trained sales teams across regions for brand alignment. Represented the company at international trade fairs to boost brand visibility and customer relations.

Defined business models, value propositions, and positioning for 12 new retail brand concepts. Developed detailed business and marketing plans, supporting start-up operations and measuring PoS performance. Contributed to the optimization of in-store layouts and internal processes to boost operational efficiency.