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Hi, I’m Francesca Baldi. I am a results-driven Brand Manager with 8+ years of experience in marketing strategy, brand development, and team leadership across the health, nutrition, cosmetics, and retail sectors. I excel at market analysis, project management, strategic planning, and data-driven marketing execution. Based in Geneva, I am eager to drive brand positioning and consumer engagement for global growth.…Hi, I’m Francesca Baldi. I am a results-driven Brand Manager with 8+ years of experience in marketing strategy, brand development, and team leadership across the health, nutrition, cosmetics, and retail sectors. I excel at market analysis, project management, strategic planning, and data-driven marketing execution. Based in Geneva, I am eager to drive brand positioning and consumer engagement for global growth.

Francesca Baldi

Brand Strategist, Marketing Strategist, Product Marketer, +2

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Hi, I’m Francesca Baldi. I am a results-driven Brand Manager with 8+ years of experience in marketing strategy, brand development, and team leadership across the health, nutrition, cosmetics, and retail sectors. I excel at market analysis, project management, strategic planning, and data-driven marketing execution. Based in Geneva, I am eager to drive brand positioning and consumer engagement for global growth.…Hi, I’m Francesca Baldi. I am a results-driven Brand Manager with 8+ years of experience in marketing strategy, brand development, and team leadership across the health, nutrition, cosmetics, and retail sectors. I excel at market analysis, project management, strategic planning, and data-driven marketing execution. Based in Geneva, I am eager to drive brand positioning and consumer engagement for global growth.

Available to hire

Hi, I’m Francesca Baldi. I am a results-driven Brand Manager with 8+ years of experience in marketing strategy, brand development, and team leadership across the health, nutrition, cosmetics, and retail sectors.

I excel at market analysis, project management, strategic planning, and data-driven marketing execution. Based in Geneva, I am eager to drive brand positioning and consumer engagement for global growth.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Fluent

French

Intermediate

Work Experience

Market Researcher at Phoenix-Ecology

April 1, 2024 - March 1, 2025

Specialized in the Mineral Water Industry. Conducted market research across multiple countries using CRM tools to identify business partners and distribution opportunities. Analyzed data to generate insights for product development, marketing, and expansion. Tracked industry trends, competitors, and consumer preferences to identify market opportunities. Prepared research reports and data-driven recommendations. Coordinated and oversaw team activities.

Marketing Brand Manager at Freia Farmaceuti

March 1, 2019 - March 1, 2024

Led a marketing team to develop and execute brand strategies in health, nutrition, and cosmetics. Conducted market analysis to shape communication materials like social media campaigns and in-store marketing. Managed budgets and ensured timely execution of marketing plans to drive growth and brand awareness. Trained sales teams across regions for brand alignment. Represented the company at international trade fairs to boost brand visibility and customer relations.

Project Manager at FOOD PARTNERS, Milan - F&B advisor firm

May 1, 2017 - March 1, 2019

Defined business models, value propositions, and positioning for 12 new retail brand concepts. Developed detailed business and marketing plans, supporting start-up operations and measuring PoS performance. Contributed to the optimization of in-store layouts and internal processes to boost operational efficiency.

Trade Marketing Specialist (intern) at Lactalis Group, Milan

February 1, 2016 - December 1, 2016

Launched new products by conducting data analysis and collaborating with cross-functional teams. Assisted in developing the company's e-commerce strategy, tracking KPIs to evaluate project success.