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Hi, I'm Hiroko Shinozuka, a CRM and Product Marketing specialist with 8+ years of experience building lifecycle campaigns, email marketing, and data-driven strategies for global brands. I excel at bridging local markets with international teams and delivering end-to-end CRM operations, including at Uber Eats Japan and Coca-Cola. I enjoy turning insights into actionable marketing strategies, collaborating with sales, CRM, and product teams, and driving customer engagement and revenue growth across digital channels.…Hi, I'm Hiroko Shinozuka, a CRM and Product Marketing specialist with 8+ years of experience building lifecycle campaigns, email marketing, and data-driven strategies for global brands. I excel at bridging local markets with international teams and delivering end-to-end CRM operations, including at Uber Eats Japan and Coca-Cola. I enjoy turning insights into actionable marketing strategies, collaborating with sales, CRM, and product teams, and driving customer engagement and revenue growth across digital channels.

Hiroko Shinozuka

Product Marketer, Marketing Strategist, Growth Marketer, +2

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Hi, I'm Hiroko Shinozuka, a CRM and Product Marketing specialist with 8+ years of experience building lifecycle campaigns, email marketing, and data-driven strategies for global brands. I excel at bridging local markets with international teams and delivering end-to-end CRM operations, including at Uber Eats Japan and Coca-Cola. I enjoy turning insights into actionable marketing strategies, collaborating with sales, CRM, and product teams, and driving customer engagement and revenue growth across digital channels.…Hi, I'm Hiroko Shinozuka, a CRM and Product Marketing specialist with 8+ years of experience building lifecycle campaigns, email marketing, and data-driven strategies for global brands. I excel at bridging local markets with international teams and delivering end-to-end CRM operations, including at Uber Eats Japan and Coca-Cola. I enjoy turning insights into actionable marketing strategies, collaborating with sales, CRM, and product teams, and driving customer engagement and revenue growth across digital channels.

Available to hire

Hi, I’m Hiroko Shinozuka, a CRM and Product Marketing specialist with 8+ years of experience building lifecycle campaigns, email marketing, and data-driven strategies for global brands. I excel at bridging local markets with international teams and delivering end-to-end CRM operations, including at Uber Eats Japan and Coca-Cola. I enjoy turning insights into actionable marketing strategies, collaborating with sales, CRM, and product teams, and driving customer engagement and revenue growth across digital channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Japanese

Fluent

English

Fluent

Work Experience

CRM Specialist & Copywriter (Freelance) at KD DI (povo)

June 1, 2024 - June 1, 2025

Developed CRM messaging and lifecycle content for large-scale B2C campaigns, supporting customer retention and engagement. Ensured all communications adhered to brand voice, tone, and compliance standards. Collaborated with data analysts to segment audiences and optimize targeting, contributing to improved open and click-through rates.

CRM Specialist / Copywriter at Uber Eats Japan

March 1, 2020 - December 31, 2023

Operated end-to-end CRM email communications for the restaurant segment in Japan, supporting lifecycle, promotional, and operational campaigns. Worked closely with India-based deployment and global CRM teams to build, test, and launch large-scale email campaigns in a fast-paced environment. Developed localized, high-impact messaging aligned with global brand standards, contributing to revenue growth and market share expansion. Partnered with data and marketing stakeholders to analyze campaign performance, identify root causes, and inform data-driven CRM strategy.

Distributor Sales Manager at MAHIYA Leather Australia

April 1, 2013 - May 1, 2018

Managed Japan market distribution for a premium leather brand, generating USD 80,000 in annual revenue through wholesale and direct sales. Conducted sales outreach, client meetings, and product presentations at trade shows and industry events. Produced sales reports and collaborated on product positioning and sales strategy.

Founder / Brand & Marketing Operator at Willow (Independent Apparel & Accessories Brand)

April 1, 2013 - May 1, 2018

Founded and operated an independent apparel and accessories brand, owning end-to-end brand, product, and marketing operations. Designed clothing and jewelry collections and managed small-batch production in Indonesia, coordinating directly with manufacturers and artisans. Sold products through village markets and direct-to-consumer channels, managing pricing, inventory, customer engagement, and on-site sales execution. Gained hands-on experience with local market operations, vendor requirements, and customer behavior through physical market participation. Currently leveraging this experience to understand and prepare for marketing operations in Portugal, with a focus on organizing and operating within the local ecosystem.

Department Secretary at Cisco Systems g.k, Tokyo

April 1, 1998 - February 1, 2002

Supported executives and cross-functional teams in a global corporate environment. Streamlined administrative workflows and supported team operations.

Marketing Assistant at IBM Asia Pacific, Tokyo

February 1, 1997 - January 1, 1998

Supported marketing operations, customer data management, and promotional activities. Gained foundational experience in enterprise marketing within a global organization.