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I have in-depth experience in marketing, branding, public relations, content strategy, creation, and implementation, social media architecture, and journalistic and creative writing. I also have extensive corporate experience in strategic planning, implementation, and multi-disciplinary team management…

Rodney Burrell

Marketing Strategist, Brand Strategist, Content Creator, +2

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I have in-depth experience in marketing, branding, public relations, content strategy, creation, and implementation, social media architecture, and journalistic and creative writing. I also have extensive corporate experience in strategic planning, implementation, and multi-disciplinary team management…

Available to hire

I have in-depth experience in marketing, branding, public relations, content strategy, creation, and implementation, social media architecture, and journalistic and creative writing. I also have extensive corporate experience in strategic planning, implementation, and multi-disciplinary team management

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Business Owner at The Black Canary (Cafe) & Falcon Records (Retail Record + Gaming Store)

January 1, 2020 - Present

Manage all day-to-day operations across two businesses, including hiring, training, and leading staff; create and manage content, events, marketing campaigns, and advertising spend; source and curate new retail products; oversee brand development and customer experience.

Vice President of Communications at Flying Cork Media

January 1, 2015 - January 1, 2020

Led a multidisciplinary agency team across creative, content, sales, and operations; oversaw branding, digital strategy, content development, and client communications.

Editor-in-Chief at JVH Media Group

January 1, 2009 - January 1, 2013

Led multiple print magazine projects from concept through publishing; managed circulation, distribution, subscriptions, and revenue strategy; supervised editorial, marketing, design, sales, and admin staff; traveled nationally to interview and write stories in motorsports, luxury travel, and culinary industries.

Senior PR Director at FKQ Advertising + Marketing

January 1, 2007 - January 1, 2009

Led PR initiatives for a wide client portfolio; planned events, coordinated press conferences, and managed media relations; developed collaborative campaigns with sports franchises and launched campaigns such as the McCafé brand.

Writer / Editor at Makes & Models Magazine

January 1, 2004 - January 1, 2007

Led magazine projects from concept through publishing; managed circulation, distribution, subscriptions, and revenue strategy; supervised editorial, marketing, design, sales, and administrative staff; traveled nationally for interviews and feature writing in motorsports, luxury travel, and culinary sectors.

Sponsorship Contractor at Michael Jordan Motorsports

January 1, 2006 - January 1, 2011

Helped secure sponsorships for AMA motorcycle racing team; collaborated with brands including The National Guard and TapouT; developed on-track and off-track brand activation concepts.

Director of Marketing Strategy at Stratascorp

January 1, 2013 - January 1, 2015

Directed marketing strategy and brand positioning, supporting business growth through integrated marketing and communications plans.