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I am a B2B tech sales professional with a strong sales and marketing background. My experience includes roles in leading go-to-market strategies, aligning sales and marketing, and driving revenue growth. I believe in the power of value-based selling and am passionate about helping tech companies realize their full potential.…

Rokaya El Hlami Chair

Marketing Automation Specialist, Marketing Strategist, Growth Marketer, +3

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I am a B2B tech sales professional with a strong sales and marketing background. My experience includes roles in leading go-to-market strategies, aligning sales and marketing, and driving revenue growth. I believe in the power of value-based selling and am passionate about helping tech companies realize their full potential.…

Available to hire

I am a B2B tech sales professional with a strong sales and marketing background. My experience includes roles in leading go-to-market strategies, aligning sales and marketing, and driving revenue growth. I believe in the power of value-based selling and am passionate about helping tech companies realize their full potential.

Language

English

Fluent

Spanish; Castilian

Fluent

French

Advanced

Arabic

Advanced

Work Experience

Founder & CEO at Tech To Mars

August 1, 2021 - Present

Support B2B tech companies in building scalable revenue engines by aligning sales and marketing. Advise founders and revenue leaders on go-to-market strategy, ICP definition, and buying committee engagement.

Marketing Director at Tier1 & Comerzzia

March 1, 2014 - December 1, 2016

Owned global go-to-market strategy supporting direct and indirect sales teams. Shifted sales approach from product-led to consultative and value-based selling.

Account Manager at Gartner

May 1, 2018 - July 1, 2021

Advised CIOs and senior executives, using Gartner research and frameworks. Managed and expanded a portfolio of B2B tech providers through consultative selling.

Marketing Director at UGlobal Growth

January 1, 2016 - April 1, 2018

Led go-to-market and commercial strategy for B2B tech solutions in international markets. Built sales enablement assets to support sales teams.

Sales Account Manager at Gartner

May 1, 2018 - July 1, 2021

Advised CIOs, senior executives, and end users on mission-critical priorities using Gartner research and frameworks. Worked with both technology providers and end-user organizations, bridging vendor value propositions with real customer needs. Sold Gartner advisory services using Value Selling and Challenger Sale methodologies. Managed and expanded a portfolio of B2B tech providers through consultative, outcome-driven selling. Consistently exceeded sales targets through account retention, expansion, and new logo acquisition. Developed deep expertise in complex B2B buying cycles, multi-stakeholder deals, and executive-level conversations.

Marketing Director at Comerzzi

January 1, 2016 - April 1, 2018

Led go-to-market and commercial strategy for B2B tech solutions in international markets. Worked closely with sales leadership to reposition offerings around customer value and business impact. Built sales enablement assets and commercial narratives to support enterprise and mid-market deals. Supported revenue growth through partner ecosystems and channel-driven sales models.

Marketing Director at Comerzzi

March 1, 2014 - December 1, 2016

Owned global go-to-market strategy supporting direct and indirect sales teams. Shifted sales approach from product-led to consultative and value-based selling. Built partner and channel programs to support scalable revenue growth. Drove analyst relations and secured inclusion in Gartner POS Market Guide. Enabled sales teams with messaging, positioning, and commercial materials aligned to buyer needs.