I am Derrick Reyes, a senior production and media executive with 15+ years of experience leading content creation, media operations, and large-scale production initiatives for global brands including Carnival Cruise Line, Microsoft, and Publix. I built an award-winning production company from the ground up, scaling teams, systems, and high-impact media delivery. As a trusted C-suite partner, I have modernized media operations, developed high-performing teams, and delivered measurable business impact, including $2.7M+ in live-event fundraising, cost savings, and audience engagement.

Derrick Reyes

I am Derrick Reyes, a senior production and media executive with 15+ years of experience leading content creation, media operations, and large-scale production initiatives for global brands including Carnival Cruise Line, Microsoft, and Publix. I built an award-winning production company from the ground up, scaling teams, systems, and high-impact media delivery. As a trusted C-suite partner, I have modernized media operations, developed high-performing teams, and delivered measurable business impact, including $2.7M+ in live-event fundraising, cost savings, and audience engagement.

Available to hire

I am Derrick Reyes, a senior production and media executive with 15+ years of experience leading content creation, media operations, and large-scale production initiatives for global brands including Carnival Cruise Line, Microsoft, and Publix. I built an award-winning production company from the ground up, scaling teams, systems, and high-impact media delivery.

As a trusted C-suite partner, I have modernized media operations, developed high-performing teams, and delivered measurable business impact, including $2.7M+ in live-event fundraising, cost savings, and audience engagement.

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Language

English
Fluent

Work Experience

Production & Events Director at Carnival Cruise Line
October 1, 2024 - Present
Directed the modernization and rebuild of a company-wide Digital Asset Management (DAM) platform for 300+ employees, delivering 17M+ global views of CEO broadcasts across CNBC, Bloomberg, Yahoo Finance, and Fox Business. Achieved $66K+ in annual productivity savings and $124K in cost savings by optimizing workflows and a $330K AV budget, while leading enterprise-wide Town Hall livestreams for 72K+ employees and maintaining 100% AV uptime across 45+ displays. Founded an early-career internship program generating 275+ applicants, reducing recruiter spend by $73K and accelerating hiring by four months. Established governance, vendor strategy, and AV standards to ensure broadcast-quality delivery and brand consistency.
Head of Multimedia Production at No 2nd Takes Productions, LLC
September 1, 2010 - October 1, 2024
Founded and scaled an award-winning digital media and production company from startup to $600K+ annual revenue with 5% YoY growth. Managed full P&L, forecasting, pricing, and market expansion to diversify client portfolios. Led 100+ multimedia and live-event campaigns end-to-end, built 30+ person teams monthly, and delivered programs for Microsoft, Publix, L’Oréal, and others, including high-impact initiatives like the Microsoft Tech Law Summit and the ACC Foundation portfolio.
Project Manager, Customer Delivery & Implementation at Self-Employed
August 1, 2018 - October 1, 2024
Led on-set live production and real-time video workflows for major brands; delivered top-ranked campaigns such as Wieden+Kennedy / Michelob ULTRA (Super Bowl LVII). Executed technical production for national campaigns (e.g., Publix Neighbors, Wisdom Teeth), driving high brand recognition, multi-million-dollar impact, and 15M+ impressions.

Education

Bachelor of Applied Science (B.A.Sc.) in Mass Communication/Television Production at Florida International University
January 11, 2030 - January 1, 2008
Business Executive Program at Jim Moran Institute of Global Entrepreneurship, Florida State University
January 1, 2022 - February 9, 2026
Bachelor of Applied Science (B.A.Sc.) in Mass Communication/Television Production. Minor in Marketing at Florida International University
January 11, 2030 - January 1, 2008
Business Executive Program at Jim Moran Institute of Global Entrepreneurship, Florida State University
January 1, 2022 - February 9, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Travel & Hospitality, Retail, Software & Internet, Non-Profit Organization