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I am Audrey L Belkin, a strategic marketing executive with extensive experience in brand development, strategic planning, and team leadership. I specialize in consumer health and wellness brands, managing Rx-to-OTC transitions, and driving growth in regulated markets. I excel at translating complex consumer data into effective positioning, boosting adoption, and revitalizing brands across competitive sectors. I collaborate closely with Finance and Operations on forecasts, scenario planning, and executive reporting to support high-stakes commercial decisions, always delivering results on time and with cross-functional teams.…I am Audrey L Belkin, a strategic marketing executive with extensive experience in brand development, strategic planning, and team leadership. I specialize in consumer health and wellness brands, managing Rx-to-OTC transitions, and driving growth in regulated markets. I excel at translating complex consumer data into effective positioning, boosting adoption, and revitalizing brands across competitive sectors. I collaborate closely with Finance and Operations on forecasts, scenario planning, and executive reporting to support high-stakes commercial decisions, always delivering results on time and with cross-functional teams.

Audrey L Belkin

Brand Strategist, Marketing Strategist, Brand Designer, +2

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I am Audrey L Belkin, a strategic marketing executive with extensive experience in brand development, strategic planning, and team leadership. I specialize in consumer health and wellness brands, managing Rx-to-OTC transitions, and driving growth in regulated markets. I excel at translating complex consumer data into effective positioning, boosting adoption, and revitalizing brands across competitive sectors. I collaborate closely with Finance and Operations on forecasts, scenario planning, and executive reporting to support high-stakes commercial decisions, always delivering results on time and with cross-functional teams.…I am Audrey L Belkin, a strategic marketing executive with extensive experience in brand development, strategic planning, and team leadership. I specialize in consumer health and wellness brands, managing Rx-to-OTC transitions, and driving growth in regulated markets. I excel at translating complex consumer data into effective positioning, boosting adoption, and revitalizing brands across competitive sectors. I collaborate closely with Finance and Operations on forecasts, scenario planning, and executive reporting to support high-stakes commercial decisions, always delivering results on time and with cross-functional teams.

Available to hire

I am Audrey L Belkin, a strategic marketing executive with extensive experience in brand development, strategic planning, and team leadership. I specialize in consumer health and wellness brands, managing Rx-to-OTC transitions, and driving growth in regulated markets.

I excel at translating complex consumer data into effective positioning, boosting adoption, and revitalizing brands across competitive sectors. I collaborate closely with Finance and Operations on forecasts, scenario planning, and executive reporting to support high-stakes commercial decisions, always delivering results on time and with cross-functional teams.

Skills

Copywriting

Experience Level

Copywriting

Expert

Work Experience

Senior Executive, Marketing and Brand Consultant at Audrey Belkin Consulting, LLC

September 1, 2025 - Present

Trusted general manager and brand strategy consultant providing fractional and advisory support across brand strategy, commercialization planning, forecasting alignment, and cross-functional execution for consumer health and wellness clients.

Global Director, Rx/OTC Switch Commercial at Bayer Consumer Health

April 1, 2013 - August 1, 2025

Senior marketing leader overseeing global Rx-to-OTC switch programs from concept through FDA submission; driving brand strategy, consumer positioning, and white space expansion. Led cross-functional teams up to 30 across R&D, marketing, regulatory, packaging, clinical, and product supply; ensured alignment from insights through market readiness. Led three high-level global Rx-to-OTC switch programs from concept to late-stage regulatory engagement, including first-pass Rx approvals. Built commercial strategies in white space markets; led brand identity and packaging platforms for OTC audiences. Directed clinical and regulatory development plans, including label comprehension, self-selection, human factors, and actual use studies.

Director, Dr. Scholl’s Foot Care Products at Merck Consumer Care

January 1, 2011 - March 1, 2013

Director leading brand turnaround; oversaw a 9-person brand team, achieved 12% sales growth over a 7% revenue goal; increased brand equity by 26%; bridged clinical credibility with consumer relevance; cross-functional initiatives outperformed category growth; managed national ad shoots and achieved financial targets.

Director, Claritin Allergy Products at Merck Consumer Care

January 1, 2007 - December 31, 2010

Led marketing for Claritin’s $500M brand portfolio, managing a $200M budget and a 10-person team. Launched the iconic 'Claritin Clear' campaign, maintained #1 market share amid Zyrtec and Allegra competition and regulatory changes. Drove growth for Claritin D and delivered Six Sigma savings.