Work Experience
Digital Marketing Strategist at Tealbox Digital
October 1, 2022 - August 31, 2024Conducted advanced marketing analysis including cohort analysis, customer journey mapping, and purchase escalation modeling using Python. Designed and deployed end-to-end tracking systems using GA4, GTM, Meta Pixel, and server-side implementations. Built interactive dashboards integrating data from Facebook, Google, Shopify, and internal systems. Managed paid media campaigns across Facebook, Google, and Instagram, optimizing spend and improving ROAS. Performed competitive analysis, funnel design, UI/UX audits, and conversion optimization.
Product Management Lead at Repos Energy
July 1, 2021 - October 31, 2022Developed scalable product and payment frameworks for India’s leading energy e-commerce platform. Integrated five payment methods through coordination with banks, vendors, and platform partners. Led website revamp driving a 28% increase in lead generation. Supported Series A fundraising efforts, contributing to a $7.2M raise. Acted as primary interface between internal teams and external UX/UI agencies. Digitized informal B2B credit workflows into structured product features.
Education
Master of Management Engineering (Operations Research) at KU Leuven
September 1, 2024 - February 9, 2026Bachelor of Engineering (Mechanical Engineering) at Birla Institute of Technology & Science, Pilani – Hyderabad, India
July 1, 2017 - July 1, 2021Qualifications
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