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Hello, I’m Julia Simon, a marketing leader focused on loyalty, growth, and brand culture. I’ve built and scaled customer-centric programs that protect brand integrity while driving measurable results, including guest retention, repeat business, and revenue growth. I design campaigns that translate cultural moments into sales and create scalable playbooks that work from 1 location to 500+ locations, aligning marketing with operations and technology to sustain growth with empathy and clarity. I thrive in fast-paced environments and bring a customer-first mindset grounded in data. My approach blends storytelling with sustainability and community, ensuring the brand experience stays human, memorable, and aligned with our long‑term goals. I’m passionate about building teams, shaping strategy, and delivering tangible impact across lifecycle, loyalty, and growth ecosystems.…Hello, I’m Julia Simon, a marketing leader focused on loyalty, growth, and brand culture. I’ve built and scaled customer-centric programs that protect brand integrity while driving measurable results, including guest retention, repeat business, and revenue growth. I design campaigns that translate cultural moments into sales and create scalable playbooks that work from 1 location to 500+ locations, aligning marketing with operations and technology to sustain growth with empathy and clarity. I thrive in fast-paced environments and bring a customer-first mindset grounded in data. My approach blends storytelling with sustainability and community, ensuring the brand experience stays human, memorable, and aligned with our long‑term goals. I’m passionate about building teams, shaping strategy, and delivering tangible impact across lifecycle, loyalty, and growth ecosystems.

Julia Simon

Brand Strategist, Marketing Strategist, Growth Marketer, +3

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Hello, I’m Julia Simon, a marketing leader focused on loyalty, growth, and brand culture. I’ve built and scaled customer-centric programs that protect brand integrity while driving measurable results, including guest retention, repeat business, and revenue growth. I design campaigns that translate cultural moments into sales and create scalable playbooks that work from 1 location to 500+ locations, aligning marketing with operations and technology to sustain growth with empathy and clarity. I thrive in fast-paced environments and bring a customer-first mindset grounded in data. My approach blends storytelling with sustainability and community, ensuring the brand experience stays human, memorable, and aligned with our long‑term goals. I’m passionate about building teams, shaping strategy, and delivering tangible impact across lifecycle, loyalty, and growth ecosystems.…Hello, I’m Julia Simon, a marketing leader focused on loyalty, growth, and brand culture. I’ve built and scaled customer-centric programs that protect brand integrity while driving measurable results, including guest retention, repeat business, and revenue growth. I design campaigns that translate cultural moments into sales and create scalable playbooks that work from 1 location to 500+ locations, aligning marketing with operations and technology to sustain growth with empathy and clarity. I thrive in fast-paced environments and bring a customer-first mindset grounded in data. My approach blends storytelling with sustainability and community, ensuring the brand experience stays human, memorable, and aligned with our long‑term goals. I’m passionate about building teams, shaping strategy, and delivering tangible impact across lifecycle, loyalty, and growth ecosystems.

Available to hire

Hello, I’m Julia Simon, a marketing leader focused on loyalty, growth, and brand culture. I’ve built and scaled customer-centric programs that protect brand integrity while driving measurable results, including guest retention, repeat business, and revenue growth. I design campaigns that translate cultural moments into sales and create scalable playbooks that work from 1 location to 500+ locations, aligning marketing with operations and technology to sustain growth with empathy and clarity.

I thrive in fast-paced environments and bring a customer-first mindset grounded in data. My approach blends storytelling with sustainability and community, ensuring the brand experience stays human, memorable, and aligned with our long‑term goals. I’m passionate about building teams, shaping strategy, and delivering tangible impact across lifecycle, loyalty, and growth ecosystems.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing Consultant at East Coast Wings + Grill; Sammy’s Sliders; ZoraAbility; Dine Growth Group

June 1, 2025 - Present

Introduced gamification and promotions that increased digital engagement by 62% and repeat sales by 47%. Built grassroots and digital marketing strategies to establish brand presence in competitive markets. Developed marketing playbooks for multi-brand restaurant groups, ensuring scalable franchise growth. Implemented CRM and lead-nurture funnels, improving franchise sales conversions. Created emerging brands for national market entry and built a loyalty/engagement framework across multiple brands.

Head of Marketing at Clean Eatz

January 1, 2025 - June 1, 2025

Created and implemented marketing strategy for B2B and B2C with a multi-million-dollar budget. Developed short- and long-term plans to increase brand awareness, customer acquisition, and sales across five revenue streams. Set departmental goals and budgets; built and maintained a comprehensive marketing calendar. Provided local store marketing support to franchisees and agencies; led programs to align franchisees with brand values and success metrics. Defined KPI metrics and oversaw platforms for measurement.

Vice President, Marketing at CoreLife Eatery

December 1, 2019 - March 1, 2025

Led marketing strategy and programs delivering profitable sales growth. Developed long-range brand goals and objectives; created a web-based resource to promote B2B and B2C growth. Spearheaded CRM expansion with a new app loyalty program, e-communication, and local listing management. Rebranded to target Gen Z and expanded market reach. Trained cross-functional teams on marketing initiatives and success metrics. Conducted ongoing market research to stay ahead of trends.

Contract - CPG Marketing at This Saves Lives

April 1, 2020 - December 1, 2020

Developed a subscription model and branding for e-commerce; negotiated contracts with Kroger, Wegmans, Publix, and Walmart for in-store placements. Activated new market strategies to support the sales team and exceed budget goals by 15%. Recruited and retained new audiences through discovery, trials, and engagement. Created growth strategies and marketing plans, and developed concepts and packaging for new CPG products to pitch to retailers.

Director of Marketing at Epic Wings

May 1, 2018 - December 1, 2019

Responsible for corporate branding, franchise development, and local store marketing. Created and executed marketing calendar and business development plans. Established brand book, standards, and essence guides to ensure consistency. Reported to the board to determine brand trajectory. Managed marketing team and vendors to execute plans; facilitated internal and external communications. Ensured offers, promotions, and specials were effective.

Director of Marketing at Mike Hess Brewing of San Diego

February 1, 2016 - December 1, 2018

Created and executed branding strategy for domestic and international markets. Implemented comprehensive digital and traditional marketing to support tasting rooms and wholesale distribution. Collaborated with design team to develop new packaging and promotional materials; managed PR and community outreach. Monitored and analyzed sales promotions and KPIs to determine cost effectiveness.

Business Development Director, Child and Youth Development at SAY San Diego

November 1, 2017 - May 1, 2018

Explored opportunities for growth and market performance with entrepreneurial programming; conducted market research and risk-benefit analyses; created business and financial plans; facilitated cross-functional planning; donor requirements; developed multi-year marketing plans.

Director of Marketing and Public Relations at American Nations Investments

May 1, 2015 - November 1, 2017

Managed marketing team guiding direction for restaurants, retail brands, corporate hospitality verticals, and nonprofits. Optimized campaigns across social, PPC, SEO/SEM, programmatic, and RTB. Led editorial direction, design, production and distribution of publications; coordinated media relations and external outreach; ensured consistent brand messaging and effective promotions.

Sales and Marketing Manager, Leisure and Resort Services at Evans Hotels

February 1, 2012 - May 1, 2015

Consistently exceeded budget goals; implemented proactive, strategic actions to grow profit across B2B and B2C channels. Continuously evaluated revenue growth opportunities. Created content for social media, press releases, and web pages. Managed marketing plans for multiple outlets and events; assisted in promotions and partnerships; built positive relationships with local partners for increased visibility.

Business Development Director, Child & Youth Development at SAY San Diego

November 1, 2017 - May 1, 2018

Explored growth opportunities and market performance through entrepreneurial program planning; conducted market research, developed business and financial plans, and facilitated cross-functional implementation.

Director of Marketing & Public Relations at American National Investments

May 1, 2015 - November 1, 2017

Managed marketing and PR across restaurant, retail, and corporate hospitality verticals; optimized campaigns, oversaw media outreach, and ensured cohesive editorial direction and brand messaging.

Marketing Consultant at East Coast Wings + Grill; Sammy’s Sliders; ZorAbility; Dine Growth Group

June 1, 2025 - Present

Led marketing strategies for multiple restaurant brands, implementing gamification and promotions that increased digital engagement by 62% and repeat sales by 47%. Built scalable playbooks for multi-brand growth, implemented CRM and lead-nurture funnels to improve franchise conversions, and developed national-market entry strategies for new brands.

Director of Marketing and Public Relations at American National Investments

May 1, 2015 - November 1, 2017

Led marketing across restaurants, retail brands, corporate hospitality, and nonprofits; optimized campaigns via social media, PPC, SEO/SEM, programmatic, and CRM; oversaw editorial direction and media relations; maintained brand image across channels.