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I'm Tatiana Mora Rodriguez, a Strategic Marketing and Digital Communications specialist with 13+ years of international experience in Canada and Colombia. I help teams boost visibility, engagement, and lead generation through SEO/SEM, social media strategies, content development, and brand building. I'm bilingual in English and Spanish, collaborative, and results-driven, with a strong background in web management, UX/UI, and IT services marketing. I thrive on turning ideas into measurable campaigns and meaningful client relationships.…I'm Tatiana Mora Rodriguez, a Strategic Marketing and Digital Communications specialist with 13+ years of international experience in Canada and Colombia. I help teams boost visibility, engagement, and lead generation through SEO/SEM, social media strategies, content development, and brand building. I'm bilingual in English and Spanish, collaborative, and results-driven, with a strong background in web management, UX/UI, and IT services marketing. I thrive on turning ideas into measurable campaigns and meaningful client relationships.

Tatiana Mora Rodriguez

Digital Marketer, Marketing Strategist, Social Media Manager, +2

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I'm Tatiana Mora Rodriguez, a Strategic Marketing and Digital Communications specialist with 13+ years of international experience in Canada and Colombia. I help teams boost visibility, engagement, and lead generation through SEO/SEM, social media strategies, content development, and brand building. I'm bilingual in English and Spanish, collaborative, and results-driven, with a strong background in web management, UX/UI, and IT services marketing. I thrive on turning ideas into measurable campaigns and meaningful client relationships.…I'm Tatiana Mora Rodriguez, a Strategic Marketing and Digital Communications specialist with 13+ years of international experience in Canada and Colombia. I help teams boost visibility, engagement, and lead generation through SEO/SEM, social media strategies, content development, and brand building. I'm bilingual in English and Spanish, collaborative, and results-driven, with a strong background in web management, UX/UI, and IT services marketing. I thrive on turning ideas into measurable campaigns and meaningful client relationships.

Available to hire

I’m Tatiana Mora Rodriguez, a Strategic Marketing and Digital Communications specialist with 13+ years of international experience in Canada and Colombia. I help teams boost visibility, engagement, and lead generation through SEO/SEM, social media strategies, content development, and brand building.

I’m bilingual in English and Spanish, collaborative, and results-driven, with a strong background in web management, UX/UI, and IT services marketing. I thrive on turning ideas into measurable campaigns and meaningful client relationships.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Strategic Marketing Specialist at IGS Systems

December 1, 2024 - Present

Designed and executed digital marketing strategies for IT services, driving +35% increase in website traffic. Implemented SEO/SEM strategies that improved search engine rankings and lead generation. Created blogs, case studies, and social media content positioning the company as a trusted IT partner. Managed LinkedIn campaigns, boosting engagement by 40%. Conducted performance analysis using analytics tools to optimize ROI.

Marketing Coordinator at Notarial Services Canada

April 1, 2024 - April 1, 2025

Managed digital content and campaigns to promote online notarial services (certified copies, statutory declarations). Developed SEO strategies increasing website visibility and organic traffic by 30%. Led social media growth, expanding followers and engagement on Facebook & Instagram. Designed client relationship campaigns via newsletters and email automation, improving retention. Ensured consistent brand messaging aligned with mission of accessibility and trust.

Marketing & Web Design (volunteer) at VIP Bay Real Estate

October 1, 2023 - November 1, 2023

Designed brochures and visual assets for real estate projects. Built and updated WordPress websites for 3 major developments, ensuring brand consistency. Conducted research on builders, designers, and market trends to support project launches.

Webmaster at Colombian Geological Survey

April 1, 2009 - Present

Lead web and intranet management for the national scientific and government platforms of the Colombian Geological Survey. Direct a team of 4 professionals in portal operations, content management, accessibility, and UX testing. Implement information architecture and digital strategies for new websites and mobile applications. Optimize multimedia content and communication strategies for public science outreach and institutional visibility. Ensure compliance with government standards on accessibility, usability, and information management. Led the modernization of the institutional web portal in 2017, which remains the current official website of SGC, and since then continue to lead the team and the ongoing web and intranet projects of the Information Management Division.