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I’m a growth-focused marketing leader with 15+ years of experience shaping enterprise content ecosystems across healthcare, higher education, and mission-driven organizations. I partner with academic and clinical leaders to translate complex concepts into compelling, data-informed content strategies that drive enrollment, engagement, and measurable ROI. I excel at building multi-channel programs, aligning cross-functional teams, and optimizing journeys from awareness to enrollment. My work emphasizes scalable processes, transparent governance, and strong partnerships with admissions, IT, faculty, and external vendors to deliver impact at scale.…I’m a growth-focused marketing leader with 15+ years of experience shaping enterprise content ecosystems across healthcare, higher education, and mission-driven organizations. I partner with academic and clinical leaders to translate complex concepts into compelling, data-informed content strategies that drive enrollment, engagement, and measurable ROI. I excel at building multi-channel programs, aligning cross-functional teams, and optimizing journeys from awareness to enrollment. My work emphasizes scalable processes, transparent governance, and strong partnerships with admissions, IT, faculty, and external vendors to deliver impact at scale.

Dee Mastronardi

Content Strategist, Growth Marketer, Marketing Strategist, +2

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I’m a growth-focused marketing leader with 15+ years of experience shaping enterprise content ecosystems across healthcare, higher education, and mission-driven organizations. I partner with academic and clinical leaders to translate complex concepts into compelling, data-informed content strategies that drive enrollment, engagement, and measurable ROI. I excel at building multi-channel programs, aligning cross-functional teams, and optimizing journeys from awareness to enrollment. My work emphasizes scalable processes, transparent governance, and strong partnerships with admissions, IT, faculty, and external vendors to deliver impact at scale.…I’m a growth-focused marketing leader with 15+ years of experience shaping enterprise content ecosystems across healthcare, higher education, and mission-driven organizations. I partner with academic and clinical leaders to translate complex concepts into compelling, data-informed content strategies that drive enrollment, engagement, and measurable ROI. I excel at building multi-channel programs, aligning cross-functional teams, and optimizing journeys from awareness to enrollment. My work emphasizes scalable processes, transparent governance, and strong partnerships with admissions, IT, faculty, and external vendors to deliver impact at scale.

Available to hire

I’m a growth-focused marketing leader with 15+ years of experience shaping enterprise content ecosystems across healthcare, higher education, and mission-driven organizations. I partner with academic and clinical leaders to translate complex concepts into compelling, data-informed content strategies that drive enrollment, engagement, and measurable ROI.

I excel at building multi-channel programs, aligning cross-functional teams, and optimizing journeys from awareness to enrollment. My work emphasizes scalable processes, transparent governance, and strong partnerships with admissions, IT, faculty, and external vendors to deliver impact at scale.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Manager, Program Marketing for Continuing Education at Harvard Medical School

August 1, 2022 - October 1, 2025

Led end-to-end delivery of six continuing education programs, coordinating cross-functional teams across academic leadership, operations, technology, finance, and external partners to achieve 15–20% annual enrollment growth. Owned program planning, execution, and readiness across program lifecycles, developing integrated roadmaps, timelines, and dependencies to ensure on-time launches and consistent value delivery. Drove data-informed decisions through performance monitoring and analytics, increasing ROAS by 40% and reducing cost per acquisition by 25%, while maintaining alignment with institutional priorities. Established multi-channel communications strategies (Salesforce Marketing Cloud, paid digital, web, social), ensuring consistent stakeholder messaging and transparency across initiatives. Partnered with senior academic and operational leaders to translate strategic goals into actionable plans, balancing scope, priorities, and resource constraints. Produced executive-level repo

Senior Assistant Director, Program Marketing at Pepperdine Graziadio Business School

August 1, 2020 - August 1, 2022

Led portfolio-level planning and execution of marketing initiatives supporting 15 academic programs, driving a 20% increase in applications through coordinated cross-functional delivery. Designed and managed end-to-end customer journey programs, aligning business objectives, operational workflows, and technology platforms to improve inquiry-to-enrollment conversions by 25%. Partnered with admissions, IT, faculty leadership, and external vendors to synchronize priorities and timelines; re-engineered program calendars and automated workflows to improve scalability and efficiency, achieving a 35% increase in email opens and a 20% improvement in click-through rates.

Program Manager, Regional Programs, Alumni Association and Annual Giving at Massachusetts Institute of Technology

January 1, 2017 - January 1, 2018

Served as program manager to 20 clubs and 150+ alumni; supported events, leadership training, and marketing activities. Managed club websites and marketing correspondence, produced newsletters and event registrations, and planned over 50 annual events. Helped establish two new alumni clubs and supported alumni leadership development and campus outreach, coordinating with cross-functional teams to ensure successful execution.

Event Manager, Office of Student Development (Contract) at Massachusetts College of Art & Design

January 1, 2015 - May 1, 2015

Led coordination and execution of college commencement exercises for 300 students and an audience of over 2,000; oversaw planning and execution of all internal and external on-campus events. Managed department budgeting, event expense tracking, process estimates, invoicing, and vendor relations.