I am a results-driven Communications & Digital Media professional with 3+ years of experience across the UN System (IOM) and private marketing agencies. I hold a Master’s degree in International Relations with a specialization in International Marketing from the International Relations Institute of Cameroon (IRIC). I bridge high-level institutional strategy with technical digital execution to translate complex goals into measurable impact. I specialize in bridging strategy with hands-on digital execution. My expertise covers paid media optimization (Meta, Google, TikTok, LinkedIn), content strategy, SEO, WordPress, GA4, and crisis communications. I am fully bilingual in English and French and I translate strategy into measurable digital impact through compelling corporate storytelling and data-driven marketing.

Charles Batoure Djidere

I am a results-driven Communications & Digital Media professional with 3+ years of experience across the UN System (IOM) and private marketing agencies. I hold a Master’s degree in International Relations with a specialization in International Marketing from the International Relations Institute of Cameroon (IRIC). I bridge high-level institutional strategy with technical digital execution to translate complex goals into measurable impact. I specialize in bridging strategy with hands-on digital execution. My expertise covers paid media optimization (Meta, Google, TikTok, LinkedIn), content strategy, SEO, WordPress, GA4, and crisis communications. I am fully bilingual in English and French and I translate strategy into measurable digital impact through compelling corporate storytelling and data-driven marketing.

Available to hire

I am a results-driven Communications & Digital Media professional with 3+ years of experience across the UN System (IOM) and private marketing agencies. I hold a Master’s degree in International Relations with a specialization in International Marketing from the International Relations Institute of Cameroon (IRIC). I bridge high-level institutional strategy with technical digital execution to translate complex goals into measurable impact.

I specialize in bridging strategy with hands-on digital execution. My expertise covers paid media optimization (Meta, Google, TikTok, LinkedIn), content strategy, SEO, WordPress, GA4, and crisis communications. I am fully bilingual in English and French and I translate strategy into measurable digital impact through compelling corporate storytelling and data-driven marketing.

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Language

French
Fluent
English
Fluent

Work Experience

Communication and Branding Officer at Humanitarian African Lab
July 1, 2025 - Present
Led brand identity development and institutional visibility for a humanitarian NGO initiative. Designed brand guidelines, roll-ups, banners, notebooks, and stationery in line with donor requirements. Developed a social media strategy with an editorial calendar across Facebook, LinkedIn, and TikTok to boost engagement and visibility for gender and youth programs. Implemented monitoring of media coverage and crisis communication support using Google Alerts and Talkwalker to protect the organization's reputation and inform risk mitigation.
Digital Media Specialist (Advanced Training) at Horizons Culture
January 1, 2025 - June 1, 2025
Completed advanced training in digital marketing, advertising, and graphic design. Participated in campaign simulations for Meta and TikTok ads, producing multimedia content for real-world use cases. Gained hands-on experience managing WordPress sites and GA4 performance reporting on pilot projects.
Project Assistant (Communications & Coordination) – Intern at IOM - UN Migration
November 1, 2024 - January 1, 2025
Drafted strategic communication content (briefing notes, reports, articles) to raise project visibility for Gender and Youth initiatives. Conducted real-time media and digital reputation monitoring with Google Alerts and Talkwalker to identify opportunities and risks. Supported logistics for workshops and field activities.
Strategic Marketing Consultant (Research-based) at Universal Marketing & Digital Agency
January 1, 2024 - July 1, 2024
Led market intelligence across the CEMAC region, evaluating digital marketing adoption for SMEs and ROI of content workflows. Developed a 150-page operational framework for digital growth that earned honors from the IRIC jury.
Digital Communication Assistant – Intern at Universal Marketing & Digital Agency
May 1, 2023 - December 1, 2023
Supported SEO optimization, editorial workflows on WordPress, and multi-format content production (videos, infographics, carousels). Conducted monthly GA4-based performance reporting to refine marketing strategies.
Digital Communication Assistant – Intern at Efastwork Sarl
May 1, 2022 - December 1, 2022
Supported digital outreach campaigns via email, WhatsApp, and social media to disseminate messages and boost brand visibility. Contributed to CSR-focused campaigns to strengthen reputation and managed local Google Business Profile to improve local search visibility.

Education

Master’s Degree in International Relations, Major: International Marketing at International Relations Institute of Cameroon (IRIC)
January 11, 2030 - January 1, 2024

Qualifications

Ethics and Conduct at IOM: The Values We Share
January 11, 2030 - February 10, 2026
IOM Training on PSEA
January 11, 2030 - February 10, 2026
BSAFE (UN Security)
January 11, 2030 - February 10, 2026
I Know Gender 1-2-3: Gender Equality in the UN System
January 11, 2030 - February 10, 2026
I Know Gender 16: Gender, Equality, and Migration
January 11, 2030 - February 10, 2026
Information Security Awareness
January 11, 2030 - February 10, 2026
IOM Data Protection Principles
January 11, 2030 - February 10, 2026
Digital Communication & Social Media Management
January 11, 2030 - February 10, 2026
Graphic Design & Multimedia Production
January 11, 2030 - February 10, 2026
Project Design and Management
January 11, 2030 - February 10, 2026

Industry Experience

Media & Entertainment, Non-Profit Organization, Professional Services