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Hi, I’m Shashwat Awasthi, a dynamic Marketing Automation Manager with 7+ years of experience in strategic campaign planning and multi-channel execution. I design ROI-focused demand-generation campaigns using tools like Eloqua, Marketo, Pardot, and HubSpot, driving meaningful pipeline growth and stronger customer engagement. I excel at CRM integration, segmentation strategies, and aligning sales and marketing to optimize lead conversion. I’m passionate about building scalable marketing infrastructures through data-driven insights and cross-functional collaboration, focused on guiding the buyer journey from engagement to conversion and retention.…Hi, I’m Shashwat Awasthi, a dynamic Marketing Automation Manager with 7+ years of experience in strategic campaign planning and multi-channel execution. I design ROI-focused demand-generation campaigns using tools like Eloqua, Marketo, Pardot, and HubSpot, driving meaningful pipeline growth and stronger customer engagement. I excel at CRM integration, segmentation strategies, and aligning sales and marketing to optimize lead conversion. I’m passionate about building scalable marketing infrastructures through data-driven insights and cross-functional collaboration, focused on guiding the buyer journey from engagement to conversion and retention.

Shashwat Awasthi

Marketing Automation Specialist, Marketing Strategist, Digital Marketer, +1

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Hi, I’m Shashwat Awasthi, a dynamic Marketing Automation Manager with 7+ years of experience in strategic campaign planning and multi-channel execution. I design ROI-focused demand-generation campaigns using tools like Eloqua, Marketo, Pardot, and HubSpot, driving meaningful pipeline growth and stronger customer engagement. I excel at CRM integration, segmentation strategies, and aligning sales and marketing to optimize lead conversion. I’m passionate about building scalable marketing infrastructures through data-driven insights and cross-functional collaboration, focused on guiding the buyer journey from engagement to conversion and retention.…Hi, I’m Shashwat Awasthi, a dynamic Marketing Automation Manager with 7+ years of experience in strategic campaign planning and multi-channel execution. I design ROI-focused demand-generation campaigns using tools like Eloqua, Marketo, Pardot, and HubSpot, driving meaningful pipeline growth and stronger customer engagement. I excel at CRM integration, segmentation strategies, and aligning sales and marketing to optimize lead conversion. I’m passionate about building scalable marketing infrastructures through data-driven insights and cross-functional collaboration, focused on guiding the buyer journey from engagement to conversion and retention.

Available to hire

Hi, I’m Shashwat Awasthi, a dynamic Marketing Automation Manager with 7+ years of experience in strategic campaign planning and multi-channel execution. I design ROI-focused demand-generation campaigns using tools like Eloqua, Marketo, Pardot, and HubSpot, driving meaningful pipeline growth and stronger customer engagement.

I excel at CRM integration, segmentation strategies, and aligning sales and marketing to optimize lead conversion. I’m passionate about building scalable marketing infrastructures through data-driven insights and cross-functional collaboration, focused on guiding the buyer journey from engagement to conversion and retention.

Skills

CRM

Salesforce

HubSpot

Experience Level

CRM

Expert

Salesforce

Expert

HubSpot

Expert

Language

English

Advanced

Hindi

Advanced

Work Experience

Manager – Marketing Automation at Genpact, Mumbai

February 1, 2022 - November 1, 2024

Managed Oracle Eloqua, optimizing marketing campaigns and integrating with Salesforce CRM for improved lead tracking. Led data synchronization and API integrations, enabling real-time updates and actionable reporting. Awarded Performer of the Quarter within three months for workflow optimization and delivering measurable results. Supervised a team of 2, ensuring timely, high-quality campaign execution.

Senior Associate – Marketing Automation at Kroll, Mumbai

February 1, 2020 - February 1, 2022

Managed the day-to-day operations of marketing automation platforms for both US and regional teams, executing high-impact campaigns that boosted qualified lead rates by 12% and enhanced overall lead quality. Developed and executed account-based marketing (ABM) strategies for key accounts, increasing engagement by 30% through personalized marketing efforts. Onboarded and trained 25+ new team members in automation best practices, achieving a quick ramp-up time of under 30 days for new hires to achieve productivity. Implemented robust analytics to monitor campaign performance, leading to a 15% improvement in overall campaign ROI.

Coordinator – Marketing Automation at Duff & Phelps, Mumbai

September 1, 2017 - February 1, 2020

Executed data syncs with Salesforce (SFDC) to optimize lead tracking and management, resulting in a 20% reduction in lead leakage and increased follow-up efficiency. Designed and implemented lead scoring programs that improved lead qualification processes, increasing conversion rates by 15% through targeted marketing efforts. Collaborated with onshore teams to align marketing initiatives with business requirements, contributing to a 25% decrease in campaign deployment time. Prepared detailed reports to showcase campaign effectiveness and inform future marketing strategies.