Shashwat Awasthi

Managed Oracle Eloqua, optimizing marketing campaigns and integrating with Salesforce CRM for improved lead tracking. Led data synchronization and API integrations, enabling real-time updates and actionable reporting. Awarded Performer of the Quarter within three months for workflow optimization and delivering measurable results. Supervised a team of 2, ensuring timely, high-quality campaign execution.

Managed the day-to-day operations of marketing automation platforms for both US and regional teams, executing high-impact campaigns that boosted qualified lead rates by 12% and enhanced overall lead quality. Developed and executed account-based marketing (ABM) strategies for key accounts, increasing engagement by 30% through personalized marketing efforts. Onboarded and trained 25+ new team members in automation best practices, achieving a quick ramp-up time of under 30 days for new hires to achieve productivity. Implemented robust analytics to monitor campaign performance, leading to a 15% improvement in overall campaign ROI.

Executed data syncs with Salesforce (SFDC) to optimize lead tracking and management, resulting in a 20% reduction in lead leakage and increased follow-up efficiency. Designed and implemented lead scoring programs that improved lead qualification processes, increasing conversion rates by 15% through targeted marketing efforts. Collaborated with onshore teams to align marketing initiatives with business requirements, contributing to a 25% decrease in campaign deployment time. Prepared detailed reports to showcase campaign effectiveness and inform future marketing strategies.