Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Charlotte Farrar, a marketing and communications leader with over 20 years of experience shaping brand identities and driving growth across B2B and B2C markets. I specialize in building brand strategies, launching new products, guiding digital and offline campaigns, and leading cross-functional teams to deliver measurable results. I have a track record of developing international programs for luxury fragrances, confectionery, and seafood, and I enjoy turning complex concepts into compelling stories that connect with customers and partners. Beyond marketing, I am passionate about sustainability and ocean preservation (including Pure Ocean Fund), and I thrive in collaborative environments with international stakeholders. I’m fluent in English and French and comfortable working across European markets, with additional experience in multilingual content creation, website development, events, and trade shows.…I'm Charlotte Farrar, a marketing and communications leader with over 20 years of experience shaping brand identities and driving growth across B2B and B2C markets. I specialize in building brand strategies, launching new products, guiding digital and offline campaigns, and leading cross-functional teams to deliver measurable results. I have a track record of developing international programs for luxury fragrances, confectionery, and seafood, and I enjoy turning complex concepts into compelling stories that connect with customers and partners. Beyond marketing, I am passionate about sustainability and ocean preservation (including Pure Ocean Fund), and I thrive in collaborative environments with international stakeholders. I’m fluent in English and French and comfortable working across European markets, with additional experience in multilingual content creation, website development, events, and trade shows.

Charlotte Farrar

Marketing Strategist, Brand Strategist, Social Media Manager, +2





I'm Charlotte Farrar, a marketing and communications leader with over 20 years of experience shaping brand identities and driving growth across B2B and B2C markets. I specialize in building brand strategies, launching new products, guiding digital and offline campaigns, and leading cross-functional teams to deliver measurable results. I have a track record of developing international programs for luxury fragrances, confectionery, and seafood, and I enjoy turning complex concepts into compelling stories that connect with customers and partners. Beyond marketing, I am passionate about sustainability and ocean preservation (including Pure Ocean Fund), and I thrive in collaborative environments with international stakeholders. I’m fluent in English and French and comfortable working across European markets, with additional experience in multilingual content creation, website development, events, and trade shows.…I'm Charlotte Farrar, a marketing and communications leader with over 20 years of experience shaping brand identities and driving growth across B2B and B2C markets. I specialize in building brand strategies, launching new products, guiding digital and offline campaigns, and leading cross-functional teams to deliver measurable results. I have a track record of developing international programs for luxury fragrances, confectionery, and seafood, and I enjoy turning complex concepts into compelling stories that connect with customers and partners. Beyond marketing, I am passionate about sustainability and ocean preservation (including Pure Ocean Fund), and I thrive in collaborative environments with international stakeholders. I’m fluent in English and French and comfortable working across European markets, with additional experience in multilingual content creation, website development, events, and trade shows.

Available to hire

I’m Charlotte Farrar, a marketing and communications leader with over 20 years of experience shaping brand identities and driving growth across B2B and B2C markets. I specialize in building brand strategies, launching new products, guiding digital and offline campaigns, and leading cross-functional teams to deliver measurable results. I have a track record of developing international programs for luxury fragrances, confectionery, and seafood, and I enjoy turning complex concepts into compelling stories that connect with customers and partners.

Beyond marketing, I am passionate about sustainability and ocean preservation (including Pure Ocean Fund), and I thrive in collaborative environments with international stakeholders. I’m fluent in English and French and comfortable working across European markets, with additional experience in multilingual content creation, website development, events, and trade shows.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Web Design

Expert

Final Cut Pro X

Expert

Presentation Design

Expert

Language

English

Fluent

French

Fluent

Italian

Advanced

German

Advanced

Work Experience

Marketing & Communications Manager at Marseille Seafoodia

July 1, 2016 - July 1, 2022

Created and led the marketing & communications department, implementing brand and digital strategy to support international sales. Provided marketing support for sales and purchasing teams (international trade shows, POS materials, brochures, digital tools). Collaborated with management on strategic initiatives, including the Pure Ocean Fund for ocean preservation.

Marketing Consultant at Aix-en-Provence

January 1, 2015 - December 31, 2016

Provided marketing consulting for companies in the food industry (market research, new product development, branding, etc.).

Marketing & Communications Manager at Confiserie du Roy René

January 1, 2011 - December 31, 2014

Created marketing department & annual marketing plan. Developed a visitors’ centre with Calisson workshops, a museum and boutique (opened in 2013 with up to 80,000 visitors/year).

Communications Consultant at RC Conseil

January 1, 2010 - December 31, 2011

Independent consultant for luxury fragrance/cosmetics industry (Bvlgari, Jean Paul Gaultier, Mugler). Focus on international marketing, communications & business development.

Global Marketing Director at Chloé Parfums (Coty Prestige)

January 1, 2008 - December 31, 2009

Elaboration of a 3-year strategic plan and management of a marketing budget (~€2M). Launched limited editions and Eau de Toilette for Chloé; developed the Love Chloé line (launched in 2010) in collaboration with the Licensor.

International Marketing Manager at Chopard Parfums

January 1, 2005 - December 31, 2008

Led a 5-year marketing plan aligned with the mother brand; orchestrated successful international launch of the female fragrance ‘Happy Spirit’ (2007) with CA around $15M; managed marketing/promotion budgets.

Senior Brand Manager – New Business at Chopard Parfums

January 1, 2002 - December 31, 2005

Repositioned Chopard Parfums internationally toward a more selective image, resulting in a turnover increase of ~20% over 3 years.

Brand Manager at Isabella Rossellini Parfums

January 1, 1999 - December 31, 2002

Created a new fragrance brand (brand identity, logo) and launched the first fragrance line ‘Manifesto’.

Brand Manager at Waterford Wedgwood (Paris)

January 1, 1992 - December 31, 1998

Elaborated and implemented the European marketing plan for Wedgwood & Peter Rabbit brands within a luxury tableware group ( turnover €400M, 4000 employees ).