CF

Charlotte Farrar

Available to hire

I'm Charlotte Farrar, a marketing and communications leader with over 20 years of experience shaping brand identities and driving growth across B2B and B2C markets.

About

I’m Charlotte Farrar, a marketing and communications leader with over 20 years of experience shaping brand identities and driving growth across B2B and B2C markets. I specialize in building brand strategies, launching new products, guiding digital and offline campaigns, and leading cross-functional teams to deliver measurable results. I have a track record of developing international programs for luxury fragrances, confectionery, and seafood, and I enjoy turning complex concepts into compelling stories that connect with customers and partners.

Beyond marketing, I am passionate about sustainability and ocean preservation (including Pure Ocean Fund), and I thrive in collaborative environments with international stakeholders. I’m fluent in English and French and comfortable working across European markets, with additional experience in multilingual content creation, website development, events, and trade shows.

  • 30 years' experience
  • Joined February 2026

Languages

  • EnglishFluent
  • FrenchFluent
  • ItalianAdvanced
  • GermanAdvanced

Industry experience

  • Consumer Goods
  • Manufacturing
  • Retail
  • Professional Services
  • Media & Entertainment

More experts in Marseille, France

Work experience· 9 roles

Marketing & Communications Manager · Marseille SeafoodiaJul 2016 – Jul 2022 · 6 yrs 1 mo

Created and led the marketing & communications department, implementing brand and digital strategy to support international sales. Provided marketing support for sales and purchasing teams (international trade shows, POS materials, brochures, digital tools). Collaborated with management on strategic initiatives, including the Pure Ocean Fund for ocean preservation.

Marketing Consultant · Aix-en-ProvenceJan 2015 – Dec 2016 · 2 yrs

Provided marketing consulting for companies in the food industry (market research, new product development, branding, etc.).

Marketing & Communications Manager · Confiserie du Roy RenéJan 2011 – Dec 2014 · 4 yrs

Created marketing department & annual marketing plan. Developed a visitors’ centre with Calisson workshops, a museum and boutique (opened in 2013 with up to 80,000 visitors/year).

Communications Consultant · RC ConseilJan 2010 – Dec 2011 · 2 yrs
Global Marketing Director · Chloé Parfums (Coty Prestige)Jan 2008 – Dec 2009 · 2 yrs
International Marketing Manager · Chopard ParfumsJan 2005 – Dec 2008 · 4 yrs
Senior Brand Manager – New Business · Chopard ParfumsJan 2002 – Dec 2005 · 4 yrs
Brand Manager · Isabella Rossellini ParfumsJan 1999 – Dec 2002 · 4 yrs

Education

BA (Honours) in International Marketing & Languages · L’ESSCA Angers, France1987 – 1991

Certifications and awards

Management (CRECI)2030 – 2026
Professional Coach2030 – 2026
Web-marketing2030 – 2026

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