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I'm Wade, a dynamic and results-driven account leader with 7 years of experience in marketing and events. I specialize in through-the-line campaigns, client relationship management, and integrated campaign execution. I thrive on turning complex briefs into creative, measurable results and leading cross-functional teams to deliver on-brand experiences that drive growth. I’m passionate about building strong client partnerships, optimizing budgets, and delivering data-driven insights across digital and on-the-ground channels. When I’m not driving campaigns, you’ll find me on the football field, golfing, hiking, or exploring the outdoors.…I'm Wade, a dynamic and results-driven account leader with 7 years of experience in marketing and events. I specialize in through-the-line campaigns, client relationship management, and integrated campaign execution. I thrive on turning complex briefs into creative, measurable results and leading cross-functional teams to deliver on-brand experiences that drive growth. I’m passionate about building strong client partnerships, optimizing budgets, and delivering data-driven insights across digital and on-the-ground channels. When I’m not driving campaigns, you’ll find me on the football field, golfing, hiking, or exploring the outdoors.

Wade Damien Martin

Creative Director, Project Manager, Content Producer, +2

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I'm Wade, a dynamic and results-driven account leader with 7 years of experience in marketing and events. I specialize in through-the-line campaigns, client relationship management, and integrated campaign execution. I thrive on turning complex briefs into creative, measurable results and leading cross-functional teams to deliver on-brand experiences that drive growth. I’m passionate about building strong client partnerships, optimizing budgets, and delivering data-driven insights across digital and on-the-ground channels. When I’m not driving campaigns, you’ll find me on the football field, golfing, hiking, or exploring the outdoors.…I'm Wade, a dynamic and results-driven account leader with 7 years of experience in marketing and events. I specialize in through-the-line campaigns, client relationship management, and integrated campaign execution. I thrive on turning complex briefs into creative, measurable results and leading cross-functional teams to deliver on-brand experiences that drive growth. I’m passionate about building strong client partnerships, optimizing budgets, and delivering data-driven insights across digital and on-the-ground channels. When I’m not driving campaigns, you’ll find me on the football field, golfing, hiking, or exploring the outdoors.

Available to hire

I’m Wade, a dynamic and results-driven account leader with 7 years of experience in marketing and events. I specialize in through-the-line campaigns, client relationship management, and integrated campaign execution. I thrive on turning complex briefs into creative, measurable results and leading cross-functional teams to deliver on-brand experiences that drive growth.

I’m passionate about building strong client partnerships, optimizing budgets, and delivering data-driven insights across digital and on-the-ground channels. When I’m not driving campaigns, you’ll find me on the football field, golfing, hiking, or exploring the outdoors.

Skills

Brand Identity

Experience Level

Brand Identity

Intermediate

Language

English

Fluent

Afrikaans

Intermediate

Work Experience

Account Director at Mortimer Harvey (Part of Rapt Group)

February 1, 2024 - Present

Lead the management and delivery of brand and campaign initiatives, ensuring alignment with client objectives and brand guidelines. Cultivate strong client relationships, ensuring satisfaction and effective communication throughout the campaign lifecycle. Oversee budget management, including event execution, resource allocation, and reconciliations. Deliver high-quality campaign presentations and reports, providing clients with data-driven insights. Manage cross-functional teams, collaborating with internal teams and suppliers to ensure campaign success from conceptualization to completion. Reporting and after-action reviews—analyzing, interpreting, and presenting results. Develop and execute digital and on-ground marketing strategies across all channels, ensuring integration across touchpoints. Campaign budgets of up to R5 million, ensuring efficient allocation and financial oversight.

Account Director at RAPT Creative

March 1, 2023 - February 1, 2024

Spearheaded account management activities, focusing on client support, tracking campaign performance, and ensuring satisfaction. Conceptualized and delivered creative campaigns tailored to client briefs, proactively identifying opportunities for innovative approaches. Managed campaign budgets, including development, cost tracking, and budget reconciliation. Led event execution, including logistics, vendor management, and delivering an exceptional attendee experience.

Senior Account Manager at RAPT Creative

October 1, 2022 - March 1, 2023

Assisted the Account Director in managing end-to-end campaign delivery. Briefed and coordinated third-party suppliers to ensure timely and accurate deliverables. Contributed to strategic planning, implementation, and execution of marketing campaigns. Key clients/references included Jameson, Miller.

Account Manager at Playmakers

January 1, 2018 - October 1, 2023

Managed sponsorships between rights holders and sponsors, ensuring fulfillment of contractual obligations. Coordinated event logistics, working with third-party suppliers to execute events as per the pitch. Delivered final reporting, ensuring that KPIs were met, and campaign goals were achieved. Organized and hosted events, both online and in-person, across various African markets. Managed talent logistics, including booking and overseeing talent participation in events. References: adidas, Absa Bank (Barclays Bank), English Premier League & Coca-Cola.