YL

Work experience· 9 roles

Senior Japan Localization Consultant / Country Manager · PanagoraJan 2018 – Present · 8 yrs 11 mos

Orchestrated end-to-end Japan market entry, localization, and brand positioning for global entities. Led omnichannel growth including direct e-commerce operations, digital marketing, PR and CRM programs; delivered data-backed recommendations to board-level stakeholders; launched multiple e-commerce platforms in Japan; established sustainable local operations and brand presence.

Senior Japan Localization Consultant / Country Manager · Panagora ABJan 2018 – Dec 2025 · 8 yrs

Lead end-to-end Japan market entry and localization for multiple global brands; orchestrated GTM strategy, cross-functional teams, and omnichannel growth initiatives across e-commerce, CRM, and PR. Built premium localization processes and scaled cross-border operations, delivering multi-brand campaigns and AI-enhanced execution.

Senior Japan Localization Consultant / Country Manager · PanagoraJan 2013 – Jan 2018 · 5 yrs 1 mo

Orchestrated end-to-end Japan market entry and GTM strategies for multiple global brands, translating global visions into locally relevant growth; led localization initiatives and cross-functional teams to establish a sustainable presence in Japan.

Marketing Executive (Tokyo) & Digital Marketing Consultant (Sweden) · Freelance / ConsultingJan 2013 – Dec 2018 · 6 yrs
Marketing Executive (Tokyo) & Digital Marketing Consultant (Sweden) · Desigual JapanJan 2013 – Dec 2018 · 6 yrs
Marketing Executive (Tokyo) & Digital Marketing Consultant (Sweden) · Desigual JapanJan 2012 – Jan 2013 · 1 yr 1 mo
Marketing Operations / Public Relations · Desigual JapanJan 2012 – Jan 2013 · 1 yr 1 mo
Marketing Operations / Public Relations · Nike JapanJan 2012 – Dec 2013 · 2 yrs

Education· 8

Associate Degree · Uppsala University2010 – 2011
Associate Degree · Tokai University Fukuoka Junior College1992 – 1994
International Media and Communications Course · Uppsala University2010 – 2011
Associate Degree, International Cultural Relations · Tokai University Fukuoka Junior College1992 – 1994

Certifications and awards

Associate Degree2010 – 2011
Junior College1992 – 1994

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