Lead end-to-end Japan market entry and localization for multiple global brands; orchestrated GTM strategy, cross-functional teams, and omnichannel growth initiatives across e-commerce, CRM, and PR. Built premium localization processes and scaled cross-border operations, delivering multi-brand campaigns and AI-enhanced execution.

Marketing Executive (Tokyo) & Digital Marketing Consultant (Sweden) at Desigual Japan

January 1, 2013 - December 31, 2018

Led marketing initiatives for Desigual Japan, driving local brand positioning, digital marketing, and cross-border collaboration; built strategies for Sweden-based marketing consultant function.

Marketing Operations / Public Relations at Nike Japan

January 1, 2005 - December 31, 2008

Managed marketing operations and PR for Nike Japan, driving campaigns and corporate communications across markets.

Marketing Operations / Public Relations at Nike Japan

January 1, 2012 - December 31, 2013

Marketing operations and public relations roles contributing to brand visibility and campaigns.

Marketing Executive (Tokyo) & Digital Marketing Consultant (Sweden) at Freelance / Consulting

January 1, 2013 - December 31, 2018

Led marketing and digital strategy for Japanese and Swedish markets, focusing on cross-border brand localization and growth.

Marketing Operations / Public Relations at Desigual Japan

January 1, 2012 - January 1, 2013

Managed marketing operations and PR for Desigual Japan across campaigns and brand communications.

Senior Japan Localization Consultant / Country Manager at Panagora

January 1, 2013 - January 1, 2018

Orchestrated end-to-end Japan market entry and GTM strategies for multiple global brands, translating global visions into locally relevant growth; led localization initiatives and cross-functional teams to establish a sustainable presence in Japan.

Marketing Executive (Tokyo) & Digital Marketing Consultant (Sweden) at Desigual Japan

January 1, 2012 - January 1, 2013

Led marketing operations and digital campaigns for Desigual Japan, aligning Tokyo market activities with global brand strategy; drove cross-border collaboration and local brand positioning.

Senior Japan Localization Consultant / Country Manager at Panagora

January 1, 2018 - Present

Orchestrated end-to-end Japan market entry, localization, and brand positioning for global entities. Led omnichannel growth including direct e-commerce operations, digital marketing, PR and CRM programs; delivered data-backed recommendations to board-level stakeholders; launched multiple e-commerce platforms in Japan; established sustainable local operations and brand presence.