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I’m Chris Carter, a Senior SEO Manager / Specialist with 12+ years’ experience driving organic growth for global brands across recruitment, B2B and B2C markets. I focus on energy, finance, and mobile tech comparisons within B2B/B2C markets, delivering strategies that boost visibility, traffic, and conversions. As Global SEO Manager at Impellam Group, I led the development and execution of job posting, indexation, content optimization, and technical SEO strategies across STEM and GMS brands globally (9 US and UK based websites). I also steered the migration of 9 sites from Sitecore to Sourcelow CMS, ensuring URL mapping and redirects preserved SERP visibility and end-user experience.…I’m Chris Carter, a Senior SEO Manager / Specialist with 12+ years’ experience driving organic growth for global brands across recruitment, B2B and B2C markets. I focus on energy, finance, and mobile tech comparisons within B2B/B2C markets, delivering strategies that boost visibility, traffic, and conversions. As Global SEO Manager at Impellam Group, I led the development and execution of job posting, indexation, content optimization, and technical SEO strategies across STEM and GMS brands globally (9 US and UK based websites). I also steered the migration of 9 sites from Sitecore to Sourcelow CMS, ensuring URL mapping and redirects preserved SERP visibility and end-user experience.

Chris Carter

SEO Expert, Content Strategist, Growth Marketer, +2

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I’m Chris Carter, a Senior SEO Manager / Specialist with 12+ years’ experience driving organic growth for global brands across recruitment, B2B and B2C markets. I focus on energy, finance, and mobile tech comparisons within B2B/B2C markets, delivering strategies that boost visibility, traffic, and conversions. As Global SEO Manager at Impellam Group, I led the development and execution of job posting, indexation, content optimization, and technical SEO strategies across STEM and GMS brands globally (9 US and UK based websites). I also steered the migration of 9 sites from Sitecore to Sourcelow CMS, ensuring URL mapping and redirects preserved SERP visibility and end-user experience.…I’m Chris Carter, a Senior SEO Manager / Specialist with 12+ years’ experience driving organic growth for global brands across recruitment, B2B and B2C markets. I focus on energy, finance, and mobile tech comparisons within B2B/B2C markets, delivering strategies that boost visibility, traffic, and conversions. As Global SEO Manager at Impellam Group, I led the development and execution of job posting, indexation, content optimization, and technical SEO strategies across STEM and GMS brands globally (9 US and UK based websites). I also steered the migration of 9 sites from Sitecore to Sourcelow CMS, ensuring URL mapping and redirects preserved SERP visibility and end-user experience.

Available to hire

I’m Chris Carter, a Senior SEO Manager / Specialist with 12+ years’ experience driving organic growth for global brands across recruitment, B2B and B2C markets. I focus on energy, finance, and mobile tech comparisons within B2B/B2C markets, delivering strategies that boost visibility, traffic, and conversions.

As Global SEO Manager at Impellam Group, I led the development and execution of job posting, indexation, content optimization, and technical SEO strategies across STEM and GMS brands globally (9 US and UK based websites). I also steered the migration of 9 sites from Sitecore to Sourcelow CMS, ensuring URL mapping and redirects preserved SERP visibility and end-user experience.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Owner / Founder / Freelance SEO Consultant at Seoooh

September 1, 2025 - Present

Deployment of a new freelance SEO company including branding, content and website technology. Seoooh provides short SEO contracts to determine the current status of brand, organic visibility. Auditing & analysis of tech stack with a data-led website, social and technical roadmap to implement. Proficient in GA4, Data Studio, GSC, SEMrush, Ahrefs and advancing AI tools to streamline processes.

Global SEO Manager at Impellam Group

June 1, 2022 - May 31, 2025

Delivered group-wide technical and content SEO strategy driving a +50% YoY increase and reducing paid spend. Led marketing collaboration, tech leadership with external platform providers and internal stakeholders. Managed SEO team, content and social contractors; performed Sitecore analysis and compliance auditing to develop statistically led roadmaps. Implemented branded Apply job buttons to improve organic candidate leads; achieved +70% organic candidates, +50% organic placements, and -60% advertising spend.

Lead SEO (Consultant Contractor) at Bionic

September 1, 2019 - May 31, 2020

Optimised page structure/schema and content with reporting on dwell time and page performance. Planned and implemented content & platform migration from old MIC to new Bionic website. Deployed technical fixes & new content & linking solutions on Bionic website.

Organic Performance Manager at Uswitch

January 1, 2016 - July 31, 2019

Led the Organic Performance of the B2B and B2C Energy vertical within the comparison market space. Deployed content strategies to improve organic traffic and conversions. Conducted Keep, Kill, Redirect and URL auditing across Uswitch verticals. Achieved +60% YoY increase in related 'answer box' queries (Position 0) and +40% YoY energy switching conversions (2017/2018).

Technical Content Writer at Ricoh Europe

April 1, 2008 - October 31, 2013

Document, manage, and publish technical information for website, call centre and end users. Managed migration of RightNow CMS in multiple languages to ensure consistent front-end and B2C visibility. Produced knowledgebase users statistics and GAP analysis reports for Ricoh Technical & Ricoh Europe.

Technical Author at Ford Europe

November 1, 2000 - April 30, 2008

Created and published technical content for Ford Jaguar and Land Rover vehicle lines. Deployed content and graphics on a custom CMS using CAD and videos. Managed XML translation technologies across multilingual markets. Conducted GAP audits for Ford Technical (Queries vs Knowledge base content).