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Hi, I’m Peter O’Callaghan. I’m an SEO specialist with over eleven years of experience helping brands grow visibility, traffic, and conversions. I’m currently seeking a new challenge as a contract is ending, and I’m eager to join a role that offers opportunities for ongoing professional development. My background spans technical SEO, content strategy, data-driven growth, and AI-assisted search. I excel at working independently or as part of a team to plan and execute marketing strategies, delivering measurable results and actionable insights.…Hi, I’m Peter O’Callaghan. I’m an SEO specialist with over eleven years of experience helping brands grow visibility, traffic, and conversions. I’m currently seeking a new challenge as a contract is ending, and I’m eager to join a role that offers opportunities for ongoing professional development. My background spans technical SEO, content strategy, data-driven growth, and AI-assisted search. I excel at working independently or as part of a team to plan and execute marketing strategies, delivering measurable results and actionable insights.

Peter O’Callaghan

SEO Expert, Content Creator, Web Developer, +2

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Hi, I’m Peter O’Callaghan. I’m an SEO specialist with over eleven years of experience helping brands grow visibility, traffic, and conversions. I’m currently seeking a new challenge as a contract is ending, and I’m eager to join a role that offers opportunities for ongoing professional development. My background spans technical SEO, content strategy, data-driven growth, and AI-assisted search. I excel at working independently or as part of a team to plan and execute marketing strategies, delivering measurable results and actionable insights.…Hi, I’m Peter O’Callaghan. I’m an SEO specialist with over eleven years of experience helping brands grow visibility, traffic, and conversions. I’m currently seeking a new challenge as a contract is ending, and I’m eager to join a role that offers opportunities for ongoing professional development. My background spans technical SEO, content strategy, data-driven growth, and AI-assisted search. I excel at working independently or as part of a team to plan and execute marketing strategies, delivering measurable results and actionable insights.

Available to hire

Hi, I’m Peter O’Callaghan. I’m an SEO specialist with over eleven years of experience helping brands grow visibility, traffic, and conversions. I’m currently seeking a new challenge as a contract is ending, and I’m eager to join a role that offers opportunities for ongoing professional development.

My background spans technical SEO, content strategy, data-driven growth, and AI-assisted search. I excel at working independently or as part of a team to plan and execute marketing strategies, delivering measurable results and actionable insights.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Head of SEO at BlueGamma.io

September 25, 2025 - Present

Leading SEO & AI search strategy, overseeing and managing implementation across marketing and product teams; driving data-informed optimization and performance improvements.

Head of SEO at Scrapingbee (acquired by Oxylabs)

July 1, 2023 - August 31, 2025

Owning SEO strategy covering On-page, Off-page, Generative Search & Technical SEO; developing a data-driven developer marketing content approach and earning back-links from tech sites; leveraging AI search tools to monitor brand mentions and links.

SEO Lead at Lokalise

July 1, 2022 - June 30, 2023

Responsible for the entire SEO channel, including Technical, On-page & Off-page; managed commissioning/decommissioning processes and reported traffic/rankings via Google Search Console API with custom scripts.

SEO Content Lead at CMC Markets

April 1, 2021 - June 30, 2022

Owning/driving the vision, strategy & execution for SEO content.

SEO Manager at Unbiased.co.uk

July 1, 2019 - April 30, 2021

Leading the strategic SEO vision & roadmap; identifying content gaps, optimizing existing content; successful migration & relaunch of B2B site to drive high-value qualified traffic; grew visits and visibility metrics.

Editorial SEO Manager at Culture Trip

May 1, 2018 - July 31, 2019

Creating & executing internal SEO education programmes; advising editorial teams on SEO best practices and optimization opportunities; updating content calendar and delivering minimum viable content funnel.

On-Page SEO Manager at IG

November 1, 2016 - May 31, 2018

Steering content strategy to be SEO-focused; collaborating with regional marketing managers to improve SEO globally; launched IG Academy and structured on-page optimization initiatives.

Owned Media Executive at iProspect

April 1, 2016 - November 30, 2016

Monthly client reporting; audience profiling to guide content and offsite activities; keyword research, content briefs, and guidance on international targeting (Hreflang best practices).

SEO Executive at Moneysavingexpert.com

August 1, 2014 - March 31, 2016

Keyword research, content gap identification, on-page optimization (titles, descriptions, alt tags); monitoring evolving search landscape and advising on opportunities/risks; collaborating with technical team on pagespeed and schema.

Financial News Analyst at NewsSquawk - Real-Time Analysis & News

August 1, 2012 - May 31, 2014

Real-time analysis and reporting on financial news; synthesizing information for rapid publication.