Hi, I’m Beverly Cosslett—a Behaviourist who decodes human motives to inform strategy, growth, and AI-enabled digital experiences. My work blends consumer psychology with data-driven targeting to create brand strategies that resonate on a subconscious level and move people from awareness to action. My approach fuses psychological strategy, AI-enabled growth, and psychographic targeting to reduce friction at the moment of decision. I help brands build seamless, high-conversion ecosystems where intent meets human instinct, whether refining a digital presence or automating the customer journey.…

Beverly Cosslett

Hi, I’m Beverly Cosslett—a Behaviourist who decodes human motives to inform strategy, growth, and AI-enabled digital experiences. My work blends consumer psychology with data-driven targeting to create brand strategies that resonate on a subconscious level and move people from awareness to action. My approach fuses psychological strategy, AI-enabled growth, and psychographic targeting to reduce friction at the moment of decision. I help brands build seamless, high-conversion ecosystems where intent meets human instinct, whether refining a digital presence or automating the customer journey.…

Available to hire

Hi, I’m Beverly Cosslett—a Behaviourist who decodes human motives to inform strategy, growth, and AI-enabled digital experiences. My work blends consumer psychology with data-driven targeting to create brand strategies that resonate on a subconscious level and move people from awareness to action.

My approach fuses psychological strategy, AI-enabled growth, and psychographic targeting to reduce friction at the moment of decision. I help brands build seamless, high-conversion ecosystems where intent meets human instinct, whether refining a digital presence or automating the customer journey.

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Skills

Experience Level

Language

Afrikaans
Advanced
English
Fluent

Work Experience

Head of Digital Marketing at BRANDSWELL
January 1, 2022 - Present
Leading digital marketing initiatives; brand strategy; integration of consumer behaviour insights with digital platform strategy; driving measurable growth.
Head of Digital Marketing at The Creative Distillery
January 1, 2021 - Present
Overseeing digital marketing growth and strategy; developing client campaigns; aligning brand strategy with digital channels.
Head of Digital Marketing at VLR Integrated
January 1, 2020 - Present
Leading digital marketing activities; data-driven media planning; cross-channel strategy.
Managing Director at Sonic Digital Media
January 1, 2002 - Present
Executive leadership of media and digital marketing agency; bridging human search with machine intelligence; Google Certified Partner.
Skydiving Instructor Evaluator at Parachute Association of South Africa
January 1, 2005 - Present
Evaluator and instructor overseeing skydiving safety and training.
Chief Instructor at Johannesburg Skydiving Club
January 1, 2005 - Present
Responsible for safety and training, including development of new jumpers and AFF/SL instruction.
Co Owner / Marketing Director / Client Relations Director at Laserlicious
November 1, 2011 - August 1, 2022
Co-owner overseeing marketing, client relations, and overall business development.
Director at DMM - Digital Marketing Management
December 1, 2016 - February 1, 2017
Led digital marketing management initiatives; client services and campaign delivery.
Director at Powerhouse Advertising & Design
September 1, 2015 - November 1, 2016
Full-service advertising leadership, overseeing campaigns across channels including websites, social, TV, OOH and events.
Business Unit Manager at MEC GLOBAL
August 1, 2013 - December 1, 2015
Business unit leadership; cross-channel marketing campaigns and client management.
Product Marketing Manager at Edcon
January 1, 2012 - January 1, 2013
Marketing for Shoe Gallery stores and Edgars Active portfolio including in-store marketing, online, collaborations and ad creation.
Media / Communication Strategist at The MediaShop
September 1, 2010 - November 1, 2012
Media strategy and communication recommendations across multiple channels.
Media Strategist at Carat
January 1, 2009 - January 1, 2010
Digital and traditional media strategy and client management.
Media Strategist at Zenith Optimedia
January 1, 2005 - January 1, 2009
Leadership of digital initiatives and growth across online and social media for key brands.
Media Strategist at Sonic Communications
January 1, 2002 - January 1, 2009
Media consultancy; marketing strategies and consumer insights across channels.
Media Strategist at MindShare
January 1, 2002 - January 1, 2005
Media strategy and client service across major brands.

Education

Introduction to Psychology at Yale University
January 1, 2026 - February 1, 2026
Fundamentals of Machine Learning and Artificial Intelligence at Amazon Web Services
February 1, 2026 - February 1, 2026
Advertising and Media at AAA School of Advertising
January 1, 2003 - January 1, 2004
High School Diploma at Sutherland High School
January 1, 1988 - January 1, 1992

Qualifications

Google Search
January 11, 2030 - April 30, 2026
Google AdWords
January 11, 2030 - April 30, 2026
Media Management
January 11, 2030 - April 30, 2026
Advertising
January 11, 2030 - April 30, 2026
PASA NSTO Chief Instructor of the Year
January 1, 2016 - January 1, 2016

Industry Experience

Software & Internet, Travel & Hospitality, Media & Entertainment, Professional Services, Retail

Skills

Experience Level