Xeniya (Senna) Cherednik

Co-organized and promoted a licensed event for 100+ attendees, designing the visual identity and promotional assets for social campaigns. Ensured all marketing collateral and live media production adhered strictly to TED’s global brand and licensing standards. Partnered with a small team to coordinate logistics, speaker outreach, and venue setup.

Established the Student Union as a formal NGO, drafting bylaws and operational procedures to ensure institutional transparency. Directed the allocation of student organization funds; tracked expenditures across multiple committees to ensure fiscal responsibility and alignment with university policy. Acted as the primary point of contact for University Leadership and Ministry officials, managing formal correspondence and high-level meeting agendas. Gathered qualitative and quantitative data to produce semesterly reports on student initiatives and advocacy outcomes.

Conceptualized visually captivating designs using Figma for promotional materials targeting international audiences. Collaborated with marketing teams to create assets optimized for digital campaigns and performance-led strategies. Implemented translation and localization procedures that reduced errors by 40%, ensuring precise multilingual communication across English and Arabic markets. Maintained unified brand messaging across all social media platforms and digital touchpoints.