Available to hire
I’m Xeniya (Senna) Cherednik, a communications professional with a passion for storytelling, brand strategy, and data-driven campaigns. I specialize in digital storytelling, multi-channel campaigns, and translating complex social and technical narratives into engaging visuals for B2B, NGOs, international e-commerce, and educational institutions.
I’m skilled at leading cross-functional teams, guiding projects from ideation to execution, and delivering brand assets and campaigns that boost engagement across languages. I thrive in collaborative environments and enjoy turning insights into practical design and content that resonates with diverse audiences.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Lithuanian
Beginner
Turkish
Intermediate
Ukrainian
Advanced
English
Fluent
Polish
Intermediate
Russian
Fluent
Work Experience
President / NGO Lead at LCC International University Student Union - Klaipėda
August 1, 2024 - January 1, 2026Established the Student Union as a formal NGO, drafting bylaws and operational procedures to ensure institutional transparency. Directed the allocation of student organization funds; tracked expenditures across multiple committees to ensure fiscal responsibility and alignment with university policy. Acted as the primary point of contact for University Leadership and Ministry officials, managing formal correspondence and high-level meeting agendas. Gathered qualitative and quantitative data to produce semesterly reports on student initiatives and advocacy outcomes.
Media Lead & Event Organizer at TEDxLCCUniversity - Klaipėda
April 1, 2025 - April 1, 2025Co-organized and promoted a licensed event for 100+ attendees, designing the visual identity and promotional assets for social campaigns. Ensured all marketing collateral and live media production adhered strictly to TED’s global brand and licensing standards. Partnered with a small team to coordinate logistics, speaker outreach, and venue setup.
Marketing Content Creator (Remote) at Simple App
August 1, 2022 - September 1, 2024Conceptualized visually captivating designs using Figma for promotional materials targeting international audiences. Collaborated with marketing teams to create assets optimized for digital campaigns and performance-led strategies. Implemented translation and localization procedures that reduced errors by 40%, ensuring precise multilingual communication across English and Arabic markets. Maintained unified brand messaging across all social media platforms and digital touchpoints.
Freelance Creative Director & Graphic Designer at Self Employed - Astana
July 1, 2019 - January 1, 2024Directed creative projects from concept to launch, with a focus on graphic design, social media visuals, and storytelling campaigns. Produced digital ads, video graphics, and campaign materials for NGOs, startups, and cultural initiatives. Balanced client goals with creative experimentation, delivering content that increased brand engagement. Coordinated small teams and independent projects using Adobe Creative Suite, Canva, and Figma.
Content & Brand Storytelling Designer at Tawreed / YallaMart - Dubai
February 1, 2021 - June 1, 2022Managed consistent branding across social platforms, driving a 25% growth in followers with an average engagement rate of 8%. Created social media graphics, banners, and digital ads to increase visibility for a rapidly scaling e-commerce platform. Adapted content for TikTok, Instagram, and in-app promotions to align with market trends in the US and MENA regions. Successfully managed and created five additional company websites to ensure a unified and professional online presence.
Lead Narrative Illustrator at Inclusive Center KIT - Astana
December 1, 2021 - April 1, 2022Illustrated and co-developed Kazakhstan’s first printed comic series featuring stories of people with disabilities. Adapted complex social narratives into accessible, emotionally resonant visual formats. Collaborated with writers, activists, and editorial staff on script adaptations and narrative pacing. Project was distributed as an educational and advocacy tool in schools and public institutions.
Web Designer & SEO Specialist at Business Development Center (Consulting) - Astana
April 1, 2021 - December 1, 2021Engineered web design improvements that directly led to a 9% increase in conversion rates. Utilized SEO techniques to optimize content for 15+ businesses, resulting in a 10% increase in organic search traffic. Collaborated on cross-functional teams to deliver high-impact design and video solutions aligned with client business goals.
Graphic Designer & Program Teacher at ALEM Education - Astana
July 1, 2021 - November 1, 2021Developed and implemented a design curriculum, managing the scheduling and resource needs for diverse student cohorts. Designed and formatted comprehensive English-language educational books, ensuring high standards of readability and accuracy for institutional use.
Social Media Manager at Arrow Media - Almaty
March 1, 2021 - November 1, 2021Developed comprehensive content plans and curated posts for a diverse portfolio of corporate clients. Produced regular effectiveness reports on channel performance to drive data-driven decision-making. Contributed to high-engagement graphic designs for social media campaigns and client promotions.
Printed Media & Corporate Identity Designer at Wow Study - Astana
August 1, 2020 - December 1, 2020Led the development of a unified corporate identity across all print materials, ensuring consistent messaging and brand integrity. Oversaw the production of manuals and educational books, managing the 'proof-to-print' workflow to eliminate errors and reduce waste.
Education
Bachelor's degree at LCC International University - Klaipėda
January 1, 2022 - January 1, 2026Qualifications
Industry Experience
Media & Entertainment, Education, Non-Profit Organization, Professional Services, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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